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The success rate for executive hires at high-growth SaaS companies can be surprisingly low – you’re often lucky if 50-60% of your management team works out long-term. ” If you have a SaaS company above 2 million in revenue, both Brian and Jason agree that at that point, all that matters is the management team.
Dear SaaStr: When Should I Hire Our First Sales Person, and Who Should I Hire? "The "The one cheat code to making your first saleshires. Because as a founder, you need to understand the sales process, the objections, and what resonates with your customers. Hire smarter.
This chart holds the secret to successful hiring of go-to-market teams. A stack rank of attributes within HubSpot account executive candidates that correlate to quota attainment. The pushier the account executive, the worse the result. I think it’s still one of the best books on how to repeatably scale sales teams.
A "VP of Revenue" often knows nothing about inside sales or building a sales team. A "CRO" often doesn't want to do sales anymore. Ok this is a seemingly simple post but if you are hiring your first or second batch of VPs it will really, really save you some time. Marketing is adjacent to sales.
We’ve talked about it in many presentations. But it’s time to call out One Simple Hack to getting sales going in your SaaS start-up, in the early-ish days. For at least your first few reps: hire someone >> you << personally would buy >> your product << from. I’ll tell you the trick.
As a startup, there are few things more important than Being Present: Your customers need to believe. Your second-order revenue engine still needs to work. Even if sales cycles have slowed down. Hiring, marketing, retention, fundraising, everything. Be Present. Be Present. They need to see you out there.
This requires effort from your entire organization, and Handshake VP, Employer Partnerships Jessica Peluso outlines some changes that you can make to your brand, and your application, interview, and offer process that will help find the talent you are trying to attract and hire. Below is the transcript of Jessica’s session. Hi everyone.
The 4 Things Most Founders Get Wrong About Marketing: “We’re a product company, not a marketing company” – The hard truth is that 9 out of 10 B2B companies spend more on sales and marketing than R&D. Better to hire for your specific needs and stage. These “five-five” CMOs barely exist.
The Journey: From WiFi to IoT Fleet Management Sekar’s journey began unexpectedly when he joined Meraki (founded by MIT researchers Sanjit Biswas and John Bicket) to help them figure out marketing and sales “from first principles.” This cross-pollination effect accelerated product development in unexpected ways.
We’ve talked a lot on SaaStr about how to make that critical hire: the VP Sales. But when you make a mis-hire, it’s about the worst mis-hire you can make. You’ll end up with a crummy sales team under a mis-hire. We’ve posted a script to use when interviewing a VP Sales.
379: From how many reps to hire, to compensation models, here are the top 10 mistakes founders make when hiring their first sales teams and how to avoid them. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. This episode is sponsored by Outgrow.
Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second saleshire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. Want to see more content like this?
Brendon Cassidy, my VP of Sales wrote a version of this piece a while back. I though an updated version of this would be good for founders thinking about hiring a VP of Sales … VPs of Sales themselves … and VPs-to-be to read — Jason, ed. … 10 Rules to Being a VP of Sales in a Startup.
Do you anticipate scale issues presently or in the future? While the appearance matters, remember you are hiring the development firm primarily for its development skills, not its graphic design skills. Is there a project manager? An accountmanager? Or is your project a clean slate?
So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. Be present. Then I say … you probably made a mis-hire.
Whether you need to hire dozens of sales reps in the next few months or you’re a scrappy startup and need your first three saleshires, building a business will nearly always involve hiring for sales. Assign each interviewer a role in the hiring process. List out questions for each competency.
Kyle Norton CRO of Owner is kicking off a new podcast for Pavillion with revenue leaders, and we were lucky enough to be guest #001 here: It’s a great convo on many SaaStr themes — but from the perspective of a VP Sales / CRO. Prepare your presentations with this in mind, balancing metrics with high-level strategic insights.
Hiring for Customer Success When Braze was looking for their first customer success hires, you couldn’t find a CSM with seven years of experience in software because those people didn’t exist yet. Every incremental hire with a small team matters, so it’s worth being clear on what you want.
The other day, I met with a great founder who talked with me about how he was about to top his VP of Sales. Or for another example, let’s look back at the Algolia’s CSO presentation at SaaStr Europa. As founders, we often get obsessed with “right timing” hires. This VP had gotten him from $0 to $1.5m
Sign #2: You’re Too Slow to Hire VPs If you want to gauge momentum in a startup, see how quickly they hire VPs. Is it easy to hire mercenary VPs when you’re growing 500%, or you’ve raised $100M? Maybe they made the wrong hire or entered the wrong market. The solution is hiring the right person or relaunching next quarter.
“The hardest part of closing any deal is finding it,” says Lars Nilsson, VP of Global Sales Development at Snowflake. Over his 35+ year career, Nilsson has managed 100+ Sales Development Representatives (SDR) across four continents, six countries, and ten cities. Jumpstart pipeline generation with your first five revenue hires.
They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. On the sales side, people hired way too much. More salespeople do not equal more sales. If that’s true, then you should absolutely hire more salespeople.
From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.
It’s that sales representatives are one of the toughest positions to hire for. The demand for sales reps is one of the highest of any job. Sales courses are largely absent from college curricula. Most salesmanagers will tell you that they’re looking above all for the right attitude. Leadership.
You’ll need to hire aggressively to get to the next level and continue that rapid growth. But what roles should you hire for, and what will your org chart look like at each stage? You can find the full slide deck from David’s presentation on Slideshare. Head of Sales. VP Sales (45 Employees). billion in 2012.
I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. Together we combed through AngelList and found companies that we saw potential in, however, most were not hiring. While at Gorgias, I expected to leave with as much knowledge to earn me an honorary bachelor’s in sales.
Support and partner with sales. Having a CMO that is present, that is visible, is great for recruiting and much more. So my only advice is just this: when the time comes to hire a CMO, take a look at their LinkedIn, their Twitter profile, their blog posts. Own customer marketing (hopefully). Own brand & brand positioning.
SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success. Many companies strategically use the event to meet potential hires, conduct interviews, and build their talent pipeline.
There’s a slide I see again and again from start-ups: 2 of the early sales reps are at 100% of quota, sometimes 150%-200%. So why so often, do only 2 of the first 8-10 sales reps perform? The first 2 scaled reps you hire that hit plan (some may churn before then) get special training. Simplify your sales process.
First, you hire your sales team. Finally, growth occurs when sales, product, and marketing can come together. Mistake 2: Hiring with urgency. Founders often hiresales teams with urgency, even in a volatile market, resulting in hires who may not be successful salespeople for your organization.
Yes, you can manage the sales team yourself. Fixing it yourself becomes the biggest time sink and excuse for not hiring there is. You end up spending all your time backfilling roles you should have hired. And even worse, you often sort of give up trying to make the hire. 8/ Specializing the sales team earlier.
longer sales cycles). Just “cutting the burn” or freezing hiring isn’t a real, re-forecasted plan. Maybe the sales projection will be cut 30%. You may need some relief in sales quotas, etc. I’m no expert in remote working, but be present. Maybe, be present more. A bit more here.
So if you haven’t hired and managedmanagers before, my learning is that a few simple-ish processes can make being a Better Manager as simple as pie. Your VP of Sales and VP of Marketing need their own 1-on-1. Sales and Customer Success, etc. It can be a 20 minute meeting. But you gotta do this.
As you scale up a business, you’ll see an increase in demand for product, followed by an inevitable increase in sales. As a result, you’ll have to hire more people, reform your processes, and tailor your systems to accommodate the new demand—all without breaking anything. . 5 ways to scale your SaaS and sales team.
A ways back at SaaStr, we did a post “If Your VP Sales Isn’t Going to Work Out — You’ll Know in 30 Days” At first, so many VPs of Sales I know hated the post. A great VP can’t always double sales in a month or two. Now first, this trick requires you have your VPs present at board meetings.
It’s pretty good, someone did a Tweet storm the other day on Zeb from ClickUp’s presentation at SaaStr Annual 2020. Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. That’s a great example.
Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your sales team. Sam Blond | Chief Sales Officer @ Brex. I’m doing The Playbook To Recruiting Your Sales Team. She was my first VP of Sales. Brendan Cassidy, second VP of Sales at EchoSign.
Managing the Quote-to-Cash process can be complex, since it covers the entire sales cycle, software licensing fulfillment, and revenue recognition, and it’s typically spread across many applications. Through every sales cycle, there’s a need to share information from sales, accounting, customer success, and other teams.
It was also my first official week in the People Development Program Manager role, which certainly added to the challenge! . Onboarding virtually can be tough for our new hires. We needed to lean in and provide more opportunities and space for our new hires to connect, learn, and engage with each other and the business. “By
I simply couldn’t get them to even remotely tie to his presentation deck. Quickly, though, your attention turns to initial traction, your first critical hires, and building out those early business functions. Mistake #4: DIY Accounting. Or, “Why is your sales churn figure different than your marketing churn?”
But even there, to truly scale, they went more enterprise and built out a full enterprise sales and marketing function. Hiring some agency to write a bunch of low-value blog posts, or making a really junior hire than doesn’t know the product do some … rarely works. At least for a while. So where do you start?
The COVID-19 pandemic brought seismic change to sales teams around the globe. The dependence on the in-person sales office sharply declined, and remote workforces took their place during the height of the crisis. Yet with encouraging news about the vaccine, SaaS leaders are looking beyond the pandemic to the future of sales.
How should you handle presenting challenges to your C-suite team when you’ve just joined the company? She was hired because they saw a bit of softening in new business growth, and she came to help diagnose what was going on and help scale the business. How do you diagnose and solve churn?
If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. Hire great people, and they’ll run with it.
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