SaaStr

JANUARY 12, 2023

Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. However, management teams that pursued growth at all costs were punished severely. The right strategy to win means reassessing fundamental issues like the product-market fit and centering on the best ICP.

Consulting 49

Consulting Underperforming Technical Team Management Marketing 49

User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

FastSpring

JANUARY 23, 2025

Pricing is really difficult, so these athletes are complex. So the pricing… Jesse Paliotto (17:59) interesting. The good news is we have the equivalent of like a Zillow’s estimate where we’ve got so much sales data that we can predictively price these things and tend to get it right. The category is different.

Scale 118

Scale Entrepreneurship Scaling Underperforming Technical Team 118

Tom Tunguz

APRIL 14, 2019

Classic agencies don’t value the software enough to engender pricing power, develop fast sales cycles, or change the operations of their business to maximize the value of the ML innovation. Increases in productivity don’t imply increases in revenue. Consequently, product market fit is weak.

AI 203

AI Sales Recruiting Underperforming Technical Team Machine Learning 203

SaaStr

JUNE 7, 2021

If you don’t have tickets, lock in Early Bird pricing today and bring your team! When you get that thing where you’re a rational person and you think it will be great and 99 out of 100 people think it’s bad, that’s when you have opportunity. I was a software developer, a product person.

Sales Hiring 339

Sales Hiring Underperforming Technical Team SaaS Headcount 339

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

User Pilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Product Marketing 104

Product Marketing Marketing Scale Underperforming Technical Team 104

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Proximity to customers helps too.

Scale 293

Scale Sales Hiring Underperforming Technical Team Cybersecurity 293

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. This has created large amounts of data for running teams. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat. Mark couldn’t disagree more: .

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

SaaStr

JULY 15, 2022

Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Jason Lemkin: But usually your teams can’t do that. So you’re going to need at least three of those in the sales ops team. This always works.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

SaaStr

OCTOBER 30, 2021

I considered the four companies and chose Gorgias based on my experience with their team during the interview process. I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption. Together, we developed sales pitches, built out a robust sales process in just a couple of weeks.

Scale 284

Scale Sales Hiring Sales Underperforming Technical Team 284

SaaStr

JULY 25, 2021

I mean, and I may at the risk of stating at times of blinding lava, they’re very … They’re really care a lot about what is the market opportunity you’re going after, right? You can have the great product and a great team, but the market of small or very niche. Jyoti Bansal: Yeah.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

Intercom, Inc.

SEPTEMBER 19, 2019

This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. The team has grown quite a lot, but it’s still tiny: we’re now close to 40 people in 13 different countries. On this week’s episode, I caught up with Steli to chat all things sales.

Sales Hiring 184

Sales Hiring Scale Underperforming Technical Team Sales 184

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? How should you handle presenting challenges to your C-suite team when you’ve just joined the company? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople.

Scale 273

Scale Sales Hiring Scaling Revenue 273

Intercom, Inc.

JUNE 7, 2018

Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services. Developing a growth culture at Dropbox. So instead of making it free, that lack of price sensitivity took us the other direction.

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

Sales Hacker

DECEMBER 4, 2020

A sales dashboard gives your team a fast and efficient way to see all the data that is most important to doing their job effectively. Most customer relationship management (CRM) tools have the built-in ability to create dashboards for your team. Your dashboard should consist of KPIs or metrics that define success for you and your team.

Underperforming Technical Team 136

Underperforming Technical Team Data Sales Metrics 136

Kellblog

JULY 8, 2020

Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career. Expecting the sales leader to figure out positioning and pricing. DK: a lot of CEOs and boards wait too long in denial on a bad VP of Sales hire.

Sales Hiring 144

Sales Hiring Startup Software Review Enterprise 144

SaaStr

JULY 29, 2022

We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. One, if you have good examples of companies who did both single player and multiplayer in the product that worked really well. So that’s one question.

Scale 273

Scale Scaling Sales Hiring Enterprise 273

FastSpring

FEBRUARY 6, 2025

You get to work with a lot of different teams. Is your big company doing a return to office and you have to badge in for four hours every day to sit on Zoom with your team that lives in Virginia? And so you want to make sure that your team is also aligned on what they’re looking for and also where your company is going.

SMB 106

SMB Sales Recruiting Branding Sales Hiring 106

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. As for pricing, how do you know you’re not leaving value on the table? Today’s episode continues our enterprise go-to-market podcast series.

Product Marketing 78

Product Marketing Scale Sales Hiring Sales Recruiting 78

User Pilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Why is product positioning important? The sales team could be a good source of information.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Software Review Marketplace as a Service 98

User Pilot

MAY 1, 2024

He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar.

Underperforming Technical Team 102

Underperforming Technical Team New CTO Interviewing CTO 102

User Pilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. Competitor analysis reports often include data on audience, pricing , features, marketing strategies , and SWOT.

Underperforming Technical Team 105

Underperforming Technical Team SaaS Benchmarks Scale 105

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

Intercom, Inc.

DECEMBER 12, 2018

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. What is a marketing technology stack? The real value marketing software offers is in the strategy and approach it enables.

Technical Review 223

Technical Review Technology Scale Marketing 223

User Pilot

APRIL 21, 2023

TL;DR Product analysis is the process of collecting and analyzing data about various aspects of product performance. The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Onboarding Retention 98

Intercom, Inc.

JANUARY 20, 2022

Since then, in anticipation of Intercom’s R&D plan for 2022, we started looking at our internal cadence of productivity and kicked off a project to evaluate each process from ideation to shipping. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.

Underperforming Technical Team 249

Underperforming Technical Team Headcount Sales Hiring Scale 249

User Pilot

MARCH 9, 2023

The key causes of customer churn are poor customer support , buggy product, wrong product-market fit, bad user experience, poor onboarding process, high pricing, and long time-to-value. Wrong product-market fit : Your product should meet the needs of your target market and deliver continuous value.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Payments Payment Solutions Payment Services 98

User Pilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Book the demo to learn how Userpilot can help your team with market research!

Market Research 101

Market Research Marketing Strategy Underperforming Technical Team 101

Kellblog

NOVEMBER 2, 2023

As we struggle to hit top-down targets through rounds of cost-cutting, we cut here and squeeze there so much that we can develop a certain myopia. Because it’s so hard to build a budget that hits the new targets in the first place, the last thing the executive team wants to do is sanity check that budget and find more problems.

VP of Engineering 126

VP of Engineering Travel Underperforming Technical Team Headcount 126

Sales Hacker

AUGUST 12, 2021

Deal disasters you’ll want your team to avoid. Let’s have a look at what you can do to prepare and empower your team to avoid them so you can start beating that quota. As a sales leader, you may have the perfect view of what your ICP looks like, but you need to make sure that the same is true for your team. Equally as important?

Scale 130

Scale Technical Review Sales Underperforming Technical Team 130

Stax

MARCH 18, 2025

To help raise awareness and attract potential customers, you could offer demos and free trials, offer a lower-tier recruitment solution for free while still promoting your paid products, or adopt dynamic pricing strategies. Some questions to ask yourself include: How comprehensive is your product support?

Scale 117

Scale Payment Services Payments SaaS Payments 117

User Pilot

JULY 31, 2023

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. We also have a quick look at Userpilot as a worthy Pendo alternative.

Underperforming Technical Team 97

Underperforming Technical Team AI Scale Onboarding 97

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

User Pilot

JULY 14, 2021

Considering target persona, price, and use case (JTBD) – Userpilot has only two contendents to the title “Userpilot alternatives” – Pendo and Appcues. However, it limits its pricing by feature usage – so you’ll need to upgrade to nearly $900 per month if you need e.g. more than 5 segments. Best for large enterprises.

Underperforming Technical Team 105

Underperforming Technical Team Software Review Onboarding Enterprise 105