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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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Cyber Weekend Benchmarking Data: 2024 SaaS and Software Holiday Spend Report

FastSpring

It’s almost time again for Cyber Weekend, and November sales spikes aren’t just for holiday gifts and physical goods — SaaS and software companies also benefit from this annual increase in sales. trends in year-end SaaS and software sales data. trends in year-end SaaS and software sales data.

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Going Global: Why a Localized Checkout Is Key to SaaS Success

FastSpring

In the SaaS industry, the checkout experience can make or break a sale. A seamless, localized checkout process is crucial for converting potential customers, especially in global markets. Focusing on these three key areas can help your SaaS business win more customers: Language. Payment methods. Currency display.

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Frequently Asked Questions: Integrated Payments for Software Companies

USIO

Here are some of the most FAQs software companies ask Usio about integrated payments, along with comprehensive answers to help you navigate this critical aspect of your business. What are integrated payments? Why should my software company consider integrating payments? Security is paramount in payment processing.

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Breaking Into Asia? Benchmarking Data and Insights on SaaS Subscriptions in Asia

FastSpring

When you’re expanding your software business into new regions, industry benchmarking data can help you make better strategic decisions by answering important questions about business in the region. Here’s what we uncovered: Key Insights Into How Asia-Region Customers Renew SaaS Subscriptions 1. or EU, or are they different?

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Easy Cross Border Transactions With FastSpring as Your MoR

FastSpring

Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. And typical payment service providers won’t help you with most of those concerns. Read on to learn: Why cross border payments are key to taking your business global.

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What is a Payment Processing System and How Does It Work?

Stax

According to the US Federal Reserve in 2022, general-purpose card payments reached $153.3 On top of that, 69% of Americans online in 2023 said they used digital payment methods to make a purchase. To address evolving customer demands and accept electronic payments, you need a payment processing system.