Remove Product Marketing Remove SaaS Payments Remove SMB
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Startups operate in newer markets where pricing standards haven’t been set. In addition, these new markets evolve very quickly, and consequently, so must pricing. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year.

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10 Learnings on High-Velocity Sales to SMB with Gorgias CEO and VP of Sales

SaaStr

In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process. For example, Gorgias knew they were targeting not only eCommerce but also customer service. Mid-Market?

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How to Define the Go-To Market Strategy for Your B2B SaaS Company

Aaron Beashel

I’ve been fortunate to work in a number of SaaS businesses in my career. Sure adding sales & marketing help fuel the growth, but these business were growing pretty rapidly before they injected the sales & marketing rocket fuel. What is a Go To Market model? Product complexity. Factors to consider.

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Top 4 SaaS Valuation Metrics at Different Growth Stages

OPEXEngine

We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace.

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10 Best Customer Segmentation Tools for SaaS Businesses in 2022

User Pilot

This data enables product managers, customer success, and marketing teams to detect friction points and unravel product growth opportunities. The customer segmentation process will allow you to create personalized in-app experiences and onboarding flows tailored to users’ specific cases. Easy to set up.

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Moving From Mid-Market to Enterprise {Part 1} – Product and Market Readiness

Sales Hacker

If you have a product that is absolutely crushing it in SMB/mid-market, you may be tempted to dive straight into the Enterprise market. We have worked inside organizations that have successfully transitioned from selling into mid-market to selling into Enterprises. Get Aligned Before Moving Upmarket.

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How Nudge Coach reduced customer churn by over 70%

Baremetrics

Anyone managing a SaaS or subscription business is aware of customer churn. The benchmark customer churn for SaaS for SMBs is 5%. Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!).

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