Tom Tunguz

OCTOBER 19, 2016

What is the optimal contract length with for your SaaS startup? It’s common to see SaaS startups initially price their products on a monthly basis, then add an enterprise “Call Me” plan which hides behind it an annual contract. It enables an early-stage software company to rapidly gather feedback.

Outsourced Development 100

Outsourced Development SaaS Payments Startup Sales Hiring 100

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

Product Marketing 142

Product Marketing Marketing Sales Hiring Payment Services 142

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Payments 186

Payments Scale Revenue SaaS Payments 186

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. This is episode four of Scale , a brand new podcast series on moving from startup to scale up.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

FastSpring

APRIL 30, 2021

Localized pricing helps software and SaaS companies expand their customer base and increase conversions. When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. Startup Stage.

Payment Methods 97

Payment Methods SaaS Payments Payments Pricing 97

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Tom Tunguz

AUGUST 11, 2014

A few years later, customer success has become equal in importance to sales and marketing and engineering and product within SaaS companies. I’ve been fortunate to meet two experts from McKinsey’s SaaS practice: Monica Adractas who is now head of customer retention at Box and Brian Stafford, a partner.

Customer Success 100

Customer Success SaaS Payments Payment Services Development Team Review 100

Chargify

APRIL 23, 2019

How long is a startup a startup? We found ourselves asking this question in a marketing meeting not too long ago. It came up because people regularly refer to Chargify as a startup, but our company has been around since 2009. Are we still a startup? The four major SaaS life cycle stages we’ll cover: Pre-startup.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

DECEMBER 26, 2019

Guillaume : And today we’re going to talk about how to build your marketing stack. So I invited both Alice and Pauline because they represent different stages of startup life with different types of MarTech Stack progress, but first I want to give you a quick outlook on what I’m seeing. Guillaume : Keep the mic.

Sales Hiring 189

Sales Hiring Payment Methods Payment Solutions Marketing 189

Mucker Capital

OCTOBER 27, 2023

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS pricing is an ongoing process, and one that most startup founders struggle to perfect.

Payments 59

Payments Pricing SaaS Payments Startup 59

User Pilot

APRIL 16, 2021

Offering a free trial is often expected for SaaS products in 2021. Even companies with high brand recognition, like Adobe and Hubspot, provide free trials of their products. That’s why most SaaS companies today don’t face a dilemma whether they should be offering a free trial or not. You Run A Startup.

SaaS Payments 98

SaaS Payments Scale SaaS Underperforming Technical Team 98

SaaStr

MARCH 19, 2019

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. We didn’t worry too much about are you trying to bill for your own SaaS product or are you actually trying to integrate Stripe to offer to your customers.

Payments 129

Payments Scale Scaling Revenue 129

User Pilot

DECEMBER 17, 2021

Choosing between the multiple SaaS pricing models is an essential step that every business needs to take to drive product growth. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. How is SaaS pricing different? Easier marketing.

Pricing 98

Pricing SaaS Payments Scale Strategy 98

FastSpring

APRIL 13, 2023

Dopple’s earliest customers are already seeing a 40% increase in conversions, and 71% of their visitors interact with 3D-enabled products. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. It starts with self service. We hit it pretty hard.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

User Pilot

JULY 18, 2023

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%. Bad customer service.

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Churn SaaS Payments Payments Payment Solutions 98

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna.

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New CTO Sales Hiring B2C CTO Hire 179

ProfitWell

DECEMBER 4, 2019

Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world. The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. What is SaaS?

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaStr

AUGUST 27, 2019

We invest in enterprise startups throughout the country and you know we live and breathe enterprise tech, by how much we nerd out on sales completely, with all of our enterprise portfolio companies. This is generally the first zero to $1 million in ARR, with the founder trying to find product market fit and getting those very first customers.

Sales Recruiting 155

Sales Recruiting Sales Hiring Scale Sales 155

User Pilot

MAY 12, 2024

With Userpilot, you’ll be able to track both product usage and user behavior to get a holistic view of how customers use your product — which will guide future development, improve the user experience, and inform your growth efforts. Appcues is a robust product adoption and user onboarding platform for web and mobile apps.

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SaaS Payments Payments Payment Solutions Payment Services 52

Chart Mogul

JULY 30, 2024

Find everything involved with SaaS funding, from the types of funding to navigating the investment process (with first-hand lessons and insight from SaaS VCs). Securing SaaS funding can be exciting but nerve-racking – understandably, it may be the starting point for significant growth. No large payments.

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SaaS Payments Investment Payment Methods Payments 52

User Pilot

NOVEMBER 16, 2021

The Essentials plan, while affordable, has limited features as is mostly suited for startups that are just starting out. If you want to get the best out of the Appcues tool for building personalized user onboarding and for product adoption, you’ll need to upgrade to the $879/mo plan. Source: Appcues.

Pricing 98

Pricing Payment Solutions Payments SaaS Payments 98

Baremetrics

APRIL 30, 2020

Dmytro Okunyev Founder @ Chanty Churn is the silent killer of all SaaS businesses. Besides a strong customer acquisition strategy, every SaaS business needs a strong strategy for combating customer churn. It can be a strong signal of product market fit. What is a good customer retention rate? Read the full article.

Retention 95

Retention Metrics Payment Methods SaaS Payments 95

User Pilot

OCTOBER 30, 2023

Looking for a good SaaS reporting tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for SaaS reporting on review sites, but they don’t make the choice any easier. Get a Userpilot demo for SaaS reporting and drive your product growth code-free.

SaaS Payments 52

SaaS Payments Payments Payment Services Payment Solutions 52

User Pilot

JANUARY 15, 2021

The Best Product Analytics Tools for SaaS. How to Extract Insights from Product Analytics. Speaking of which: why not learn how to boost your feature adoption with our Product Adoption School? What is Product Analytics? Why is Product Analytics important? Then come up with explanatory hypotheses and test.

SaaS Payments 90

SaaS Payments Payment Solutions Payments Underperforming Technical Team 90

Casey Accidental

OCTOBER 27, 2020

This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time. In that essay , we also talked about how a more common route for a SaaS business is to become a platform. Integration platforms are ubiquitous in SaaS.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

SaaStr

JULY 8, 2020

We can only process so much change, and I feel like we’ve been through three worlds since early March. Aileen Lee: But these are also super… I mean, you were talking about growth stage companies where they’ve got strong product market fit. There’s room for many, many more startups.

Investment 210

Investment Technical Review Part-Time VPE Development Team Review 210

User Pilot

OCTOBER 30, 2023

Looking for a good user engagement analysis tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? In this post, we’ll discuss exactly that – which tool is best for user engagement analysis depending on the different criteria that different SaaS companies may have.

Engagement 52

Engagement Payments SaaS Payments Payment Services 52

User Pilot

OCTOBER 30, 2023

Looking for a good funnel analysis tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? In this post, we’ll discuss exactly that – which tool is best for funnel analysis depending on the different criteria that different SaaS companies may have. Let’s compare them!

Payments 52

Payments SaaS Payments Payment Solutions Payment Services 52

User Pilot

MAY 14, 2021

Growing numbers of SaaS companies are adding an onboarding survey to their customer sign-up flows. Those that do often gain insights into the needs of their customers, which ultimately translate into an improved product experience for users, higher activation and greater retention. What types of questions should SaaS include, and why?

Onboarding 52

Onboarding SaaS Payments SaaS Underperforming Technical Team 52

OpenView Labs

MAY 1, 2019

Over the past few years, the term “Growth” has been one of the most frequently used buzzwords in the SaaS world, especially at product led growth businesses. Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

User Pilot

OCTOBER 30, 2023

Looking for a good event tracking tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? In this post, we’ll discuss exactly that – which tool is best for event tracking depending on the different criteria that different SaaS companies may have. Let’s compare them!

Payments 52

Payments Payment Methods Payment Solutions Payment Services 52

OpenView Labs

SEPTEMBER 5, 2019

In our mission to increase the GDP of the internet, we work with both small startups and public companies, helping them remove the complexity of processing the payments that are the heartbeat of every business. We’ve found that the product experience is a crucial component of the sales process.

Underperforming Technical Team 40

Underperforming Technical Team Scale Sales Hiring Outsourced Development 40

OpenView Labs

JUNE 16, 2020

Related: The Recession Planning Framework for SaaS Startups. Experimenting with product/market fit. Exclusivity : Your product cannot easily be copied. Profitability : Your product creates more cash flow than it costs. Experiment with product/market fit. Pivoting sales to meet buyers.

Sales Hiring 54

Sales Hiring Sales Recruiting SaaS Payments Underperforming Technical Team 54