User Pilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Product Marketing 105

Product Marketing Marketing Sales Hiring Onboarding 105

Sales Hacker

MAY 12, 2021

Are talk tracks just a fancy new tech take on sales scripts? Not according to these sales and sales enablement experts. Software tools are constantly improving their platforms with new features, new product lines and new uses cases. Sales leaders know that selling is all about having conversations.

Sales Enablement 106

Sales Enablement Sales Outsourced Development Technical Review 106

SaaStr

OCTOBER 20, 2023

OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. The reality was product market fit wasn’t quite there yet. How did they get here?

ChatGPT 292

ChatGPT Scale AI Search Sales Hiring 292

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Competitive differentiation. Building a stage-specific team. #1

Scale 322

Scale Scaling Technical Review Systems Review 322

SaaStr

FEBRUARY 7, 2023

with Aashish Krishna Kumar, Head of GTM at Togai Sales Enablement 2.0 – Elevate Rep Performance with Divanshu Goyal, Sales at GTM Buddy Common scaling pains for SaaS businesses and how to overcome them.

VP of Engineering 293

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 293

User Pilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

Sales Hacker

DECEMBER 4, 2019

When I attended and spoke at the inaugural Product Marketing / Sales Enablement Summit, multiple speakers reported that it’s a regular part of their charter to also include Sales Readiness. Product Marketing is different from Sales Enablement is different from Sales Readiness.

Sales Enablement 66

Sales Enablement Sales Education Product Marketing 66

SaaStr

DECEMBER 4, 2021

In addition, sales must leverage a variety of communication and outreach tactics, including phone, email, SMS, social media, etc. Here you will hire a product marketing leader that can help craft your brand positioning and engage through your early critical channels, including website, social media, and blog content.

Scale 284

Scale Sales Hiring Social Media Technology 284

SaaStr

NOVEMBER 16, 2021

Positions Needed: Enterprise AEs, Mid-Market & SMB AEs, SDRs, Sales Ops, Sales Engineer. Head of Marketing. Positions Needed: Demand Gen, Product Marketing, Sales Enablement, Events/Community. Team Size: 5 – 6. Director of CSM. Team Size: 4 – 8.

CTO Hire 284

CTO Hire Sales Hiring Sales Recruiting CTO 284

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? the night before it was to IPO).

Product Marketing 78

Product Marketing Scale Sales Hiring Sales Recruiting 78

Tom Tunguz

OCTOBER 21, 2014

Product Marketing. Zendesk’s product marketing team focuses on understanding customer needs, segmenting the market and developing pricing plans to meet their needs. Keeping these marketers at HQ enabled them to stay connected to the company and feel empowered rather than isolated.

Scale 214

Scale Marketing Growth Hacking SaaS 214

User Pilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52

User Pilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Sales Recruiting 52

User Pilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Product Marketing 52

Product Marketing Management Marketing Sales Hiring 52

OpenView Labs

FEBRUARY 6, 2020

Editor’s Note: This article is part three of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Ok, we tested the product out with a few potential customers. Let’s start hiring a whole sales team!”. Welcome to Part Three, focused on scaling sales. Scaling Sales.

Scale 52

Scale Product Marketing Sales Hiring Scaling 52

SaaStr

JANUARY 10, 2024

And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. It was for everyone – product marketing, SDRs who reported in marketing, marketing operations, and sales enablement. Pipeline came first. Everyone had to be focused on pipeline or bust.

Sales Hiring 306

Sales Hiring Scale Technical Review Leadership 306

User Pilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

Sales Hacker

JUNE 27, 2022

But that doesn’t make it untrue or less significant for sales enablement leaders. Join Hana Elliot, VP of Revenue at Vendition and Deniz Olcay, Senior Product Marketing Manager at Allego for a deep-dive into the quickly evolving world of sales enablement.

Scale 98

Scale Scaling Strategy Sales Enablement 98

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. The post 5 Major Product Marketing Trends to Watch In 2021 appeared first on OpenView.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

User Pilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Product Marketing 40

Product Marketing Management VP of Engineering Marketing 40

Sales Hacker

JANUARY 14, 2022

Examples of these include: Hits 30, 60, and 90-day sales onboarding goals. Has extensive product, market, and competitive knowledge. Uses consistent product messaging. Low-scoring reps will need additional learning and training around the respective products. Asks relevant and appropriate discovery questions.

Underperforming Technical Team 125

Underperforming Technical Team Sales Enablement Construction Forecasting 125

Sales Hacker

OCTOBER 22, 2018

RELATED: Sales Tools that Actually Matter: Building your Playbook. As a sales enablement leader, your first job with new sales members is to successfully ramp them—giving them a map and ensuring they know how to read it. RELATED: Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right.

Sales Hiring 111

Sales Hiring Sales Sales Enablement Underperforming Technical Team 111

Sales Hacker

AUGUST 7, 2020

Sales Development. Sales Growth. Sales Enablement. Enterprise Sales. Sales Operations. Sales Technology. Vice President, Global Sales. Whitney Sales. WiSE – Women in Sales Enablement. Vice President of Sales. Sales Enablement. Leadership.

VP of Engineering 131

VP of Engineering Sales Recruiting Sales Hiring Payment Services 131

User Pilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Looking into tools for product marketing managers?

Product Marketing 40

Product Marketing VP of Engineering Management Marketing 40

Sales Hacker

OCTOBER 30, 2018

Misha McPherson – CEO at HumbleGritSales | Sales Enablement at SaaSy Sales Management. After running sales enablement internally for many years, Misha McPherson took that experience and have rolled it out into a hands-on consultancy. Kharisma Moraski – VP of Sales at Hustle.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

Sales Hacker

AUGUST 12, 2021

Start by making sure that your team has access to robust buyer personas built out by sales enablement and marketing, using data from historical deals. Make sure that marketing and sales enablement have supplied case studies for multiple use cases and that reps know where to find them and how to speak about them.

Scale 130

Scale Technical Review Sales Underperforming Technical Team 130

Sales Hacker

FEBRUARY 28, 2018

Kelly Piane – Manager of Success & Effectiveness, Global Inside Sales & Business Development, Infor. Matt Amadea – Manager of Sales Operations, Compeat. Sona Jepsen – Global Head of Sales Enablement, FIS GLOBAL. Chris Hays – Marketing and Sales Operations, DiscoverOrg.

Sales 92

Sales Sales Enablement Enterprise Development 92

Sales Hacker

JUNE 7, 2021

A small team in marketing or sales enablement needs to keep an eye on market shifts, new regulations, moves by big players in an industry, etc., Sending out a monthly market insights note used to work, but email overload means messages like this now get ignored. Marketing or product marketing.

Sales Recruiting 123

Sales Recruiting Payment Services Payment Methods Sales 123

User Pilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Development Team Review Software Review Marketing 105

User Pilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96

Sales Hacker

APRIL 16, 2018

Here are three ways marketers can use recorded calls to be a better partner to their sales teams: 1) Validate buyer personas. 3) Identify sales enablement opportunities. Buyer persona research typically occurs during an organization’s marketing infancy, but it needs to be revisited on an ongoing basis.

Data 82

Data Sales Technical Review Marketing 82

Sales Hacker

MAY 3, 2021

Sales leaders advise to not budge on price. Hire an analyst, either externally or from within your sales enablement team, to figure out how much companies have paid for products and services similar to yours. Instead, add and subtract incremental services until you find the right fit. Work on this. Recommendations.

Technical Review 109

Technical Review Sales Hiring Software Review Underperforming Technical Team 109

OpenView Labs

SEPTEMBER 29, 2020

One of product marketing’s critical roles is alignment—and it’s got to happen on an ongoing basis, not the day before a launch, whether you’re working on sales enablement tools or product-related content. . Get to know the product. This is a no-brainer for any product marketer.

Social Media 93

Social Media Communication Sales Enablement Product Marketing 93

Sales Hacker

MAY 6, 2021

Using the aforementioned pipeline metrics to forecast the commercial business drivers well into the future, segmented by the lines of products, market segments, etc to report to the C-level executives and board of directors. Hands-on coaching of sales leadership and individual contributors.

VP of Engineering 122

VP of Engineering Sales Hiring Sales Recruiting Sales 122

OpenView Labs

MARCH 10, 2019

Just like sales and marketing, I’d argue that marketing and product need to be fully integrated, and highly collaborative, in order to achieve true product led growth. The Origins of Product-Market Fit. Industry leaders have said that some of the best marketing comes from your product.

Scale 65

Scale Sales Hiring Sales Education 65

Intercom, Inc.

FEBRUARY 1, 2018

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Intercom, Inc.

JULY 28, 2022

Here are some of our favorite takeaways from the conversation: A sales organization needs a good foundation to scale. Attract and develop talent and invest in supporting resources like onboarding, sales enablement, and sales engineering. How does the Intercom approach align sales with product, marketing, and support?

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210