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We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. You have to hire so many functions in SaaS – VPS, VPM, VPP, VPCS, VPE, etc. You’ll probably hire the wrong first VP of Sales.
Your Sales leaders get the playbook from Lattice, Calendly, Snowflake, Confluent, Brex and So. A New Era of B2B Sales: Three Strategies Growth Leaders Must Implement Today. Mastering the Mid-market: Lessons on Building and Selling into Scaling Enterprises. 5 Customer Marketing Strategies Guaranteed to Grow Your Business.
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