User Pilot

SEPTEMBER 4, 2024

Picture this: Your social media followers are skyrocketing, your website traffic is through the roof, and your free trial sign-ups are off the charts. Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. Sounds great, right? Vanity metrics.

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Marketing 105

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

SaaStr

AUGUST 27, 2024

Social media can play a vital role in building trust. Without social proof, they wouldn’t have secured them. What Works Organically on Social Media Their YouTube strategy involved live classes like SaaStr’s Workshop Wednesday. On social media, people follow people, not brands.

Scale 291

Scale AI Search Sales Hiring Social Media 291

User Pilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Product Marketing 104

Product Marketing Marketing Scale Underperforming Technical Team 104

User Pilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Product Marketing 98

Product Marketing Strategy Marketing SaaS 98

User Pilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Product Marketing 105

Product Marketing Marketing Sales Hiring Onboarding 105

User Pilot

OCTOBER 19, 2024

These honest reviews can then serve as potent sources for your word-of-mouth marketing efforts. Enhances your brand reputation As of this year, over 70% of people in the US use social media. A customer tweeting about their positive experience can attract others to try out your product. Userpilot review on G2.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

GetUplift

MAY 15, 2019

Social media. Social platforms capture different sides of us as we go about our days – and this makes them an extraordinarily useful tool for conversion optimizers. Three things social media is great for. How we really use social media. Using social media as a research tool.

Social Media 66

Social Media Software Review Interviewing Branding 66

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

SaaStr

MAY 28, 2024

Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. Jason was talking to a founder at $14M-$15M, and they weren’t sure if their Head of Marketing was working out. What was this Head of Marketing’s previous role? Not necessarily.

Sales Hiring 312

Sales Hiring Scale AI Search AI 312

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value. upselling an upgrade).

Product Marketing 98

Product Marketing Marketing Churn Customer Lifetime Value 98

User Pilot

MARCH 9, 2025

Does customer research help build better products? The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. The short answer: yes.

SaaS 83

SaaS Social Media Interviewing Scale 83

Neil Patel

JANUARY 19, 2021

Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. You can also use voice tweets to promote underselling products and services by linking to them in the same thread!

Social Media 139

Social Media Entertainment Branding Advertising 139

User Pilot

SEPTEMBER 4, 2023

They also use social media to share health advice and receive customer feedback. To reach this community, Tropicana partners with blogger “Tropimamma” to offer health advice to an audience that consists primarily of young moms.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

SaaStr

JULY 3, 2024

From Inbound to Outbound Synthesia first became a force of nature through word-of-mouth and virality on social media. They’re willing to pay to try out the product, but they will likely churn. Most successful AI companies today have used an element of virality because that distribution channel has been strong.

Enterprise 299

Enterprise AI Search AI Artificial Intelligence 299

User Pilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content. Email marketing.

Advertising 105

Advertising Social Media Underperforming Technical Team Scale 105

Neil Patel

MARCH 22, 2021

With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. By making social media marketing more personal again, which is where Instagram’s “Live Room” feature comes in. Instagram Live Rooms bring a fun new dimension to product marketing.

Branding 133

Branding Social Media Interviewing Education 133

Intercom, Inc.

FEBRUARY 2, 2022

Advertisements are inescapable – they’re on the side of our bus to work, they’re in the magazine we’re reading, and they’re infiltrating our social media feeds, podcasts, and television shows. “As As the divide between the physical and digital worlds blurs, audiences want to feel like they’re part of the project”.

Technical Review 220

Technical Review Social Media Data Analysis Advertising 220

User Pilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Software 105

Software Marketing Scale Social Media 105

Neil Patel

NOVEMBER 4, 2020

Neil Patel Digital – Best for Store & Product Content Marketing Thrive Agency – Best for Amazon PPC Vertical Rail – Best for Amazon Account Management Voice SEO – Best for Amazon Echo and Voice Search Optimization Voy Media – Best for Amazon Social Media Marketing.

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

Buffer Resources

APRIL 18, 2024

While the other social media platforms have been racing to keep up with TikTok’s short-form video offering since it burst onto the market in 2016, TikTok has flipped the script with the launch of its own photo-sharing app. Everything TikTok can do, Instagram can do better — and vice versa.

Social Media 125

Social Media Engineering Marketing Trends 125

Buffer Resources

APRIL 26, 2023

Organizing your ideas might also help you identify patterns or connections between seemingly unrelated topics, leading to even more creative ideas and a more cohesive overall social media strategy. This holds true for Phill Agnew , one of our Product Marketing Managers at Buffer.

Systems Review 114

Systems Review Social Media Branding Strategy 114

User Pilot

SEPTEMBER 30, 2024

Try social media listening to discover psychographic information like interests and hobbies. Lastly, combine all this into a detailed profile, highlighting challenges and how your product can address them, like the user persona example below. Always test your social media messages to track performance across different audiences.

Strategy 111

Strategy Social Media Underperforming Technical Team Travel 111

SaaStr

JULY 5, 2024

There are so many great SaaS veterans today from great companies, so it’s harder to determine which marketers know how to get you more leads. You don’t want to hire a product marketer, a corporate marketer, or a strategist. The product marketer doesn’t make sense between $2M and $10M in revenue.

CTO Hire 212

CTO Hire Sales Hiring New CTO Venture Capital 212

Buffer Resources

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. Generally speaking, employee advocacy refers to the promotion of a company and/or its products by its employees.

Branding 127

Branding Social Media Company Culture Engagement 127

User Pilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52

Buffer Resources

DECEMBER 13, 2022

Twitter is unlike other social media sites because, at its very core, the site is made up of exchanges of information in real-time. We’ve amassed nearly one million followers by consistently tweeting about social media marketing, small businesses, and remote work since 2010.

Social Media 131

Social Media Entertainment Branding Engagement 131

Buffer Resources

FEBRUARY 28, 2024

Categories you might fall into as a creator Creators can generally be categorized based on their cumulative follower count and influence level across their social media platforms. Knowing these factors can guide you in setting the right price for your products and services. However, more important than followers is engagement.

Pricing 124

Pricing Social Media Consulting Branding 124

User Pilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Sales Recruiting 52

User Pilot

AUGUST 30, 2024

That’s the magic of a well-crafted product ad. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement.

Advertising 105

Advertising Software Review Social Media SaaS 105

User Pilot

JULY 23, 2024

Social Media Marketing Tools that enable businesses to schedule and analyze social media campaigns across multiple channels. Examples include Hootsuite and Sprout Social. It boasts a ton of dedicated product analytics features among others. Examples include Trello and Asana. Sample Asana dashboard.

Technical Review 105

Technical Review Social Media AI Search Software Review 105

User Pilot

JULY 29, 2024

We’ll cover everything from identifying key data sources and effective collection methods to analyzing data and making data-driven adjustments to your product marketing strategies. We’ve also included a few marketing analytics examples to inspire you. Ready to supercharge your marketing efforts?

Marketing 105

Marketing Software Review Social Media Technical Review 105

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Buffer – social media publishing. Alternatives: Unbounce.

Technical Review 223

Technical Review Technology Scale Marketing 223

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Underperforming Technical Team 170

Underperforming Technical Team Social Media Product Marketing Churn 170

User Pilot

OCTOBER 1, 2020

ková , a product marketer at Kontentino , a social media management tool for collaboration, content approval and scheduling, came to Userpilot with a few main goals in mind – increase product adoption, boosting new feature adoption, communicating new feature releases in-app and creating their very first user onboarding.

Social Media 98

Social Media Onboarding Branding Engagement 98

Intercom, Inc.

FEBRUARY 13, 2019

This is the reality of the job for a product marketer, so it’s on you to make the most with what you have. It differs from release notes, in that it’s not just a bulleted list of technical changes, and it differs from help docs because its primary purpose is not to improve product proficiency. Curating a changelog.

Scale 134

Scale Scaling Social Media Product Marketing 134