Remove Product Marketing Remove Software Review Remove Underperforming Technical Team
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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. “We just need one great CMO who can do it all” – Founders often search for a marketing unicorn who excels at brand, demand gen, product marketing, and digital programs.

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What is Customer Satisfaction: Importance for Business Success + How to Improve

User Pilot

Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Instead, it involves several key aspects, including: Product functionality : The software solves the problems it was designed to solve. Userpilot review on G2.

Business 111
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Scaling Success: Digital Entrepreneurship and SaaS Exits

FastSpring

and now very big in the case of, say, a zero, which is cloud accounting software. You’ve got the equivalent of AdSense, which is a Google product for YouTube, and they’ll serve up ads and you’ll generate revenue, you’ll take that check home every month. Are you using accounting software?

Scale 120
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CEOs of Zapier, Walkme and Dialpad: How to Build Your First Management Team (Video + Transcript)

SaaStr

So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-. As a founder/CEO, building your first management team is something that you often lose sleep over. What makes you feel that you need to level up your management, set up your first management team?

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How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki

SaaStr

They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. There wasn’t software that did this back in the 2010s when Klaviyo was founded. And we actually asked them, like, well, what software matters, and they all said marketing.

Revenue 304
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The Best of SaaS at YCombinator: A Deep Dive with the CEOs of Gusto, Amplitude and Plangrid (Video + Transcript)

SaaStr

PlanGrid builds beautiful, simple software for the construction industry. The second is pulling more around values, and how we approached team building. Even as a three person team, we went through an exercise to figure out what do we stand for, as a team? Getting the team right is so key here.

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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

User Pilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.