Remove Product Marketing Remove Software Remove Underperforming Technical Team
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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. “We just need one great CMO who can do it all” – Founders often search for a marketing unicorn who excels at brand, demand gen, product marketing, and digital programs.

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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. What is the product about?

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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

Untapped Market Opportunities The obsession with focus has left “undiscovered islands of product-market fit just beyond the horizon line.” This integration extends globally, eliminating the need for separate software stacks in different countriesa pain point for increasingly distributed companies.

Startup 154
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The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

Each bucket has a set of disciplines that the team scores. First, it enumerates the important priorities for a marketing team. And second, the scorecard provides a way for a team to understand their strengths and weaknesses. Product Marketing is the starting point for marketing.

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

The truth is that Product Judgment is a complex topic, and in my opinion, one that is very poorly understood by many. I hope this post allows people and teams to safely talk about Product Judgment. How to obtain product judgment. Product Judgment does exist, and it is learned. It is not innate. This is not enough.

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Building A $5.6b Company With A Product-Led Flywheel With Postman’s CEO Abhinav Asthana (Pod 528 + Video)

SaaStr

One of the primary problems that Asthana found — both in his own journey, and the journeys of other founders — was that companies presumed that a product-market fit would take the form of a singular event. As companies begin to succeed, they sometimes develop a tunnel vision towards the customers who have brought them their success.

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How to Build and Improve Your Product Analytics Strategy

User Pilot

A product analytics strategy is essential for any business looking to make informed decisions about product development and user experience. Plus, there are many reasons why you need a product analytics strategy: Aligns product development with user needs and business goals. Lack of team resources.

Strategy 105