Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Find 10 people, then 100 people, then 1,000 people who love your product. That’s an extreme painkiller.

Sales Recruiting 121

Sales Recruiting Product Marketing Scale Sales Hiring 121

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

User Pilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

Intercom, Inc.

AUGUST 25, 2020

By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Product people need to think end to end. Today, as always, I’m joined by our SVP of product, Mr. Paul Adams. What is product marketing? Hello, Paul.

Marketing 238

Marketing Scale Software Review Systems Review 238

OpenView Labs

APRIL 13, 2020

And the marketing team may need to work within the product to find marketing channels that are scalable (and that work). Ultimately, Growth is a system… a mindset. It’s not something that should be thought of in a vacuum by Marketing or by Product. The relationship between product and marketing.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Product marketing and product owners have specific KPIs on adoption that they track.

AWS 285

AWS Scale Sales Hiring Marketing 285

User Pilot

APRIL 30, 2025

As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. Its about building a repeatable system that drives discovery, boosts engagement, and keeps users coming back. Engaged users leave better reviews.

Strategy 66

Strategy Mobile Systems Review Scale 66

Buffer Resources

APRIL 26, 2023

If you don’t have the right systems, it can be easy to fall off the content creation tracks. For several years, I’ve been working on refining a system for capturing ideas for content and turning those ideas into posts I actually publish. Here is that system. Art is not about thinking something up.

Systems Review 114

Systems Review Social Media Branding Strategy 114

Tom Tunguz

DECEMBER 9, 2020

She started off in product marketing at Google, helping launch Google Chrome and Android. Goal setting is more about alignment than tools or systems. Harvard Business Review: What Great Managers Do by Marcus Buckingham. A company is only as good as the sum of its parts. Tribes: We Need You to Lead Us by Seth Godin.

Startup 259

Startup Management Systems Review Leadership 259

User Pilot

FEBRUARY 23, 2022

Do you have a feedback management system in place? Gathering feedback is one of the most important aspects of managing a product. To truly understand how to build the best version of your product, you must tap into your customers’ feedback , frustrations, and insights. Expand your system beyond just a single tool.

Systems Review 98

Systems Review Management Scale Social Media 98

SaaStr

MARCH 1, 2024

A Case Study: casetext Casetext is a legal software platform selling to Mid-Market and Enterprise law firms. If you’ve tried to sell to a law firm, you know it can be challenging to get through legal review. If you’re a startup, you’d have a hard time getting through legal review. But business stalled out at around $10M ARR.

Generative AI 298

Generative AI Outsourcing Services AI Software Review 298

User Pilot

OCTOBER 8, 2021

You can review Pendo's analytics in their free trial, which displays various different graphs on the basis of dummy data. This suggests that these users selected a next step that hadn't been pre-defined in Pendo by the dummy product marketing team. 13% are tagged as "No next step." Do you agree?

Software Review 98

Software Review Systems Review Onboarding Retention 98

OpenView Labs

AUGUST 3, 2020

Editor’s note: This article is part four of a four-part series that covers the most crucial product marketing activities for an early-stage startup. And all heads typically turn toward a marketing leader or marketing team. Help drive a process of alignment between your marketing and product marketing team and/or leads.

Product Marketing 71

Product Marketing Startup Scale Marketing 71

User Pilot

MARCH 9, 2025

But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. Does customer research help build better products? The short answer: yes.

SaaS 83

SaaS Social Media Interviewing Scale 83

Tom Tunguz

MAY 10, 2017

When building a SaaS product for salespeople, a startup’s price will inevitably be compared to Salesforce CRM’s cost of about $150 per seat. How expensive is this new product compared to Salesforce? This is why relative pricing questions are so effective when establishing product-market fit.

Pricing 113

Pricing Software Review Systems Review Mobile 113

Baremetrics

JULY 30, 2021

In this article, we are going to look at reviews from Chargebee’s customers, compare both Chargebee and Baremetrics, and determine the best use case for both. Chargebee reviews: Pros Chargebee reviews: Cons Chargebee vs. Baremetrics - the Dashboards What payment information can you see in Chargebee? Table of Contents.

Systems Review 52

Systems Review Technical Review Payment Features Payments 52

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Intercom – live chat and customer engagement. Alternatives: SalesLoft.

Technical Review 223

Technical Review Technology Scale Marketing 223

Valuize Consulting

NOVEMBER 25, 2024

Example: Introducing a customer health monitoring system may require substantial initial funding. Example: Enterprise customers may have a higher NPV due to larger contract values and longer retention periods. By quantifying the long-term value of each segment, companies can tailor their Customer Success strategies more effectively.

Payment Services 52

Payment Services SaaS Payments Customer Success Payments 52

User Pilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

User Pilot

AUGUST 26, 2024

They get access to £100m wine trading opportunities, a reliable payments system, storage facilities, and transportation services. We asked Charlotte Vermedal, Liv-ex ’s Product Marketing Manager. Dissatisfied with Appcues, the company switched to Userpilot. How did the transition work out? Let’s dive in. It was really hard.

Merchant Services 105

Merchant Services Payment Solutions SaaS Payments Payments 105

Kellblog

JULY 23, 2024

When I first meet them, many companies neck-deep in such quicksand, comparing dashboard clips, reports, and spreadsheets derived from different systems, lost in an endless sea of non-footing detail, having completely lost the business forest for the salesops trees. passes you in market share). Use tasks to track work. ASP decreases.

Sales Hiring 120

Sales Hiring Systems Review Marketing Forecasting 120

OPEXEngine

NOVEMBER 16, 2021

For a SaaS enterprise to be successful, determining the product-market fit is extremely important. The customers need to perceive a SaaS product’s utility in solving a particular problem to accept it as a viable solution. Product Market Fit is an important aspect of SaaS product development. Mark Andreessen.

Product Marketing 52

Product Marketing Enterprise Marketing SaaS 52

OpenView Labs

SEPTEMBER 22, 2021

However, when we started doing our market diligence, the first three customers we chatted with said they would be churning in the next 12 months,” says Sanjiv. Do your due diligence and make sure those customers will represent you in a positive light. It’s all about nailing product-market fit.

Technical Review 73

Technical Review Scale Development Team Review Software Review 73

OpenView Labs

FEBRUARY 6, 2020

Editor’s Note: This article is part three of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Ok, we tested the product out with a few potential customers. Sales and Product Marketing. This is personally one of my favorite parts of product marketing.

Scale 52

Scale Product Marketing Sales Hiring Scaling 52

Practical Advice on SaaS marketing

APRIL 15, 2010

Or, "Of course, we can put in central air, but that system needs to be connected to an upgraded electrical system. But your system for generating leads needs to be connected to your system for nurturing leads , opening opportunities, and closing business. Figure on and another to do the work.

Systems Review 100

Systems Review Construction Outsourced Development Entertainment 100

Tom Tunguz

DECEMBER 9, 2015

The strategy a startup chooses in their market should determine their organizational design. In the First Round Review profile of Paul Arnold , the Head of Operations at AppDirect, Paul shares the challenges the initial organizational structure created as the company grew 5x in less than a year. Google is a good example.

Sales Recruiting 113

Sales Recruiting Startup Scale Systems Review 113

SaaSOptics

SEPTEMBER 9, 2022

This is especially true for early-stage SaaS companies that are solely focused on finding product/market fit and generating positive cash flow each month.). risk managemen t) from inaccurate financials during an external audit or during due diligence with potential investors. Review previous audits .

Systems Review 52

Systems Review Software Review SaaS Banking 52

Intercom, Inc.

DECEMBER 19, 2019

That’s why companies need to do a better job of articulating the value their product provides instead of just recapping functions and features. One of the ways that buyers are educating themselves is with review sites like G2.com. Brex’s Michael Tannenbaum on fintech growth strategies.

Scale 32

Scale Systems Review Education Software Review 32

SaaStr

FEBRUARY 25, 2020

Average number of support cases and one that I love, and it’s really easy to track these days if you set it up correctly in your systems. And with all of the social networking tools available today and the way they plug into the CRM systems, it’s really easy to actually do that. They had this great story to go tell.

Scale 241

Scale Underperforming Technical Team Sales Hiring Software Review 241

User Pilot

JULY 23, 2024

Marketing Automation Software helps automate repetitive marketing tasks such as email campaigns and lead nurturing. Content Management System Tools that allow users to create and modify digital content on websites without needing specialized technical knowledge. Track product growth metrics with a custom Userpilot dashboard.

Technical Review 105

Technical Review Social Media AI Search Software Review 105

Sales Enablement, SaaS and Growth

MARCH 23, 2020

The right mental models have a knack of becoming an integral part of a company’s operating system, and more importantly help employees make good decisions, more often. MSPOT An MSPOT is a simplified one page strategic plan used by HubSpot, and they have become an integral part of the company’s operating system. Source: Amazon 15.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Kellblog

APRIL 25, 2022

One of the first press releases I reviewed when I took over product marketing at Business Objects (long, long ago) bore this title: Business Objects Ranked #97 on the Software 100. The legal system will decide how Burger King fares against these claims. Product Marketing Claims. Was that true ?

Technical Review 136

Technical Review Advertising Software Review Scale 136

Totango

NOVEMBER 5, 2021

TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. What’s an auto QBR?

Scale 115

Scale Engagement Scaling Strategy 115

ChurnZero

DECEMBER 14, 2022

To a large extent, this is due to a reliance on outdated survey-based systems that, for decades, have formed the foundation of customer intelligence. worked with your critical systems—CRM, CSPs, BI tools, etc. They include: Maintaining product-market fit. Improving quality of service (QoS) processes.

Artificial Intelligence 98

Artificial Intelligence Scale Systems Review Technical Review 98

SaaStr

JULY 25, 2021

Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. In this conference that’s a important thing like, you know, as companies start, they start getting a product market fit. None of that changes.

Sales Recruiting 264

Sales Recruiting Sales Hiring Scale VP of Engineering 264

User Pilot

JULY 29, 2024

In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. We’ll cover everything from identifying key data sources and effective collection methods to analyzing data and making data-driven adjustments to your product marketing strategies.

Marketing 105

Marketing Software Review Social Media Technical Review 105

SaaStr

DECEMBER 26, 2019

Guillaume : So your the… as the founder and CEO of a very early stage, like almost pre-product market fits a startup. Alice : Definitely pre-product market fit. We’re still at a stage where the product evolves a lot. Guillaume : You have Tablo in the pre product market fit company?

Sales Hiring 194

Sales Hiring Payment Methods Payment Solutions Marketing 194