SaaStr

OCTOBER 21, 2019

If you’re wondering what you should be doing in between sessions or maybe just after breakfast before things really kick off in the main areas, check out these workshops! Workshops are a great way to learn tactical insights in a smaller session. What is a workshop? of Marketing Joe Andrews, InsideView Sr. .

Scale 113

Scale Compensation Content Marketing Revenue 113

SaaStr

JUNE 7, 2023

In an eye-opening workshop, WorkRamp CEO Ted Blosser shares how to overcome setbacks, trust your customers, and defy traditional wisdom to carve out a path to growth. SaaStr Workshop Wednesdays are LIVE every Wednesday. When in doubt, listen to what customers and the market is telling you rather than traditional advice.

Scale 246

Scale Scaling SMB Marketing 246

SaaStr

AUGUST 13, 2024

In this week’s Workshop Wednesday , SaaStr founder and CEO Jason Lemkin shares 7 pieces of wisdom that founders are never (or rarely) told so you can course correct and do better. #1: Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit.

Sales Hiring 312

Sales Hiring Part-Time VPE Venture Capital Fractional VPE 312

SaaStr

OCTOBER 1, 2024

In the latest edition of SaaStr’s Workshop Wednesday , Sara Varni, Datadog ‘s CMO, shares how to build pipeline and create alignment across sales and marketing. While these insights seem like pipeline 101, they aren’t always implemented.

Enterprise 296

Enterprise Communication Sales Marketing 296

SaaStr

OCTOBER 3, 2023

In the latest Workshop Wednesday , held every Wednesday at 10 a.m. Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth.

Enterprise 298

Enterprise B2B Scale SMB 298

SaaStr

FEBRUARY 21, 2023

Some of the benefits of PLG are: The ability to grow faster A more accessible product for potential customers Greater communication and closeness with customers At this week’s Workshop Wednesday — held every Wednesday at 10 a.m. When looking at your product-market fit, look at the whole motion rather than just the product.

Scale 243

Scale Strategy Marketing Sales 243

SaaStr

FEBRUARY 14, 2023

In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. Burn Multiples Showcase Efficiency Why do burn multiples matter in today’s market? And how do you determine yours?

Metrics 264

Metrics Marketing SaaS SMB 264

SaaStr

AUGUST 27, 2024

At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. What Works Organically on Social Media Their YouTube strategy involved live classes like SaaStr’s Workshop Wednesday. Outbounding sucks, so pay this team well.

Scale 291

Scale AI Search Sales Hiring Social Media 291

SaaStr

SEPTEMBER 26, 2023

Kristina Shen, General Partner at a16z, shares some insights into the present and future of generative AI at this week’s Workshop Wednesday, held every Wednesday at 10 a.m. Shen likes to use the super-human definition of product market fit. To have a true data moat, the product doesn’t work if you shut it off.

AI 317

AI Generative AI Venture Capital SaaS 317

User Pilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Product Marketing 104

Product Marketing Marketing Scale Underperforming Technical Team 104

SaaStr

FEBRUARY 1, 2024

Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. In last week’s Workshop Wednesday , held every Wednesday at 10 a.m. PST, Kady shares the ten things that change in marketing as you scale. This is the core ICP.

Scale 281

Scale Scaling Sales Hiring Marketing 281

SaaStr

JULY 24, 2024

In a recent Workshop Wednesday, SaaStr Founder and CEO, Jason Lemkin sat down to discuss 9 signs a startup isn’t going to make it. Jason’s earliest investment had strong product market fit, but it took them four years to come out with their mobile app. We all know, we’re living in strange times.

Sales Hiring 307

Sales Hiring Startup Scale SMB 307

SaaStr

MARCH 19, 2024

In a recent week’s Workshop Wednesda y, held every Wednesday at 10 a.m. When you’re building something, you don’t have the same scale as someone who’s reached product maturity or product market fit. If you’ve been an operator in the SaaS industry for a long time, you’ve probably considered starting your own company.

Headcount 284

Headcount Scaling Finance Engineering 284

SaaStr

JUNE 25, 2024

Markus Lang at Speedinvest shares the top 10 golden rules for doing just that at this week’s Workshop Wednesday , held every Wednesday at 10 a.m. The Startup Lifecycle There are hundreds of thousands of definitions of what building an early-stage company means and how you define product markets. It fulfills its primary purpose.

Scale 265

Scale Sales Hiring Scaling Company Culture 265

SaaStr

OCTOBER 10, 2023

In last week’s Workshop Wednesday, held every Wednesday at 10 a.m. The Founder-Led Sales Era When you’re first starting out, and have that initial product-market fit and tight feedback loops with champions and customers, there are many pros to founder-led sales. But founder-led sales can be a double-edged sword.

Scale 284

Scale Sales Hiring Scaling Sales 284

SaaStr

SEPTEMBER 14, 2023

That’s why SaaStr founder and CEO Jason Lemkin held an “Ask Me Anything” session at this week’s Workshop Wednesday, held every Wednesday at 10 a.m. Someone bringing in 20 reps when you have no customers or product market fit won’t change the world. Many founders have profound stories like this one. There is no sales magician.

Outsourcing Services 292

Outsourcing Services Sales Hiring Scale Sales Recruiting 292

SaaStr

JULY 11, 2023

In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process. SaaStr Workshop Wednesdays are LIVE every Wednesday. Sign up for free. Every Wednesday at 10 a.m.

Sales Hiring 203

Sales Hiring SMB Sales Recruiting Payment Methods 203

SaaStr

JULY 30, 2023

In this week’s Workshop Wednesday, held every Wednesday at 10 a.m. Build A Growth Team After You Have Product Market Fit The job of growth teams is to experiment and fail at least 70% of the time. The role of marketing teams is to succeed, ideally 100% of the time. How Fast Is “Hyper-Growth?”

Scale 246

Scale Sales Hiring Banking AI 246

Sales Hacker

JUNE 7, 2021

Product marketing and sales enablement teams need to work with knowledgeable people across the business to capture this information. Marketing or product marketing. People from Marketing who have knowledge of customers and the markets they operate in, will be able to make an important contribution.

Sales Recruiting 123

Sales Recruiting Payment Services Payment Methods Sales 123

SaaStr

OCTOBER 17, 2023

At last week’s Workshop Wednesday — every Weds at 10 a.m. If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit. What is the highest form of product market fit? Product market fit never stops. Everything!

Scale 183

Scale Sales Hiring Customer Success Scaling 183

SaaStr

MAY 28, 2024

Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. Jason was talking to a founder at $14M-$15M, and they weren’t sure if their Head of Marketing was working out. What was this Head of Marketing’s previous role? Not necessarily.

Sales Hiring 312

Sales Hiring Scale AI Search AI 312

SaaStr

AUGUST 12, 2020

And, the second system is what I call the product marketing system. What I find is that if you think about the product marketing calendar this way, it makes it a little bit more like the sales finance calendar where sales is about selling to customers, sales don’t work unless a customer buys what you’re selling.

Startup 300

Startup Software Review Scale Systems Review 300

User Pilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content. Email marketing.

Advertising 105

Advertising Social Media Underperforming Technical Team Scale 105

Sales Hacker

MARCH 1, 2025

Key metrics for evaluating a SaaS companys growth trajectory: Net Revenue Retention (NRR): >130% for growth-stage PLG companieshigh retention signals strong product-market fit. Logo Churn: <5%low churn reflects high customer satisfaction and product stickiness.

Scale 68

Scale SaaS AI Search Sales Hiring 68

Intercom, Inc.

AUGUST 25, 2020

By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Product people need to think end to end. Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed. Hello, Paul.

Marketing 238

Marketing Scale Software Review Systems Review 238

Intercom, Inc.

JULY 9, 2018

Product walkthroughs for how to use the Messenger: it’s important to show reps the end-to-end workflow for the new feature so they can explain it in sales conversations. I asked a product expert do this for our new Messenger because the walkthrough was quite involved. Measure the impact of the product launch.

Sales Enablement 154

Sales Enablement Sales Pricing Marketing 154

SaaStr

SEPTEMBER 18, 2023

If you’re a new startup, maybe you have your first couple of AEs, or you’re figuring out product market fit, or you just don’t have a big enough brand or cash in the bank to sell to big companies, you need to strike a balance. Some sales folks might disagree, but Lemkin believes startups should be about 85-90% transparent.

Sales Hiring 298

Sales Hiring SaaS Banking Enterprise 298

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Leadership 118

Leadership Branding Engagement Interviewing 118

User Pilot

AUGUST 22, 2024

Deep dive into Maja Voje’s bestselling book Rating: 4.8 / 5 Where to buy : Amazon Maja Voje is the author of Go-To-Market Strategist , a comprehensive guide that helps businesses quickly achieve product-market fit.

Scale 105

Scale Blockchain Growth Hacking Consulting 105

Intercom, Inc.

JUNE 10, 2020

How they use your product, what they think about your product, what they think about competing products, how they think about how your product is positioned and priced. These experiences need to cover both sides of product-market fit: the product, and the market.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

SaaStr

DECEMBER 27, 2023

When considering product market fit and seeing value back when Docebo got traction in 2012, they gave away a ton of value with ridiculously low ARR. Folks need to figure out ways to add incremental improvements to pricing, and the only way to do that is to think deeply about how you’re doing it.

Sales Hiring 283

Sales Hiring Scale SMB Outsourced Development 283

Sales Hacker

MARCH 22, 2018

lead generation) are obvious, but some are not: 1) Finding a product/market fit. We help businesses realign their existing value proposition to the market specifics by talking to real buyer personas within their Ideal Customer Profile (ICP). Would the product fit the selected market? Some functions (e.g.

Outsourcing Services 100

Outsourcing Services Sales Outsourcing Outsourced Development Scale 100

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time.

Scale 246

Scale Scaling Strategy Outbound Sales Team 246

Kellblog

NOVEMBER 12, 2023

In the session, which was held as an interactive workshop for Balderton portfolio companies only, we described the problem, shared a few war stories as examples, and then discussed the five things companies can do to get their product and marketing teams working better together. Adapt your model with stage and scale.

Marketing 94

Marketing Scale B2C Travel 94

Chart Mogul

FEBRUARY 27, 2018

Join a Forget The Funnel workshop. As discussed in this episode, you can now pre-register for the SaaS Marketer Essentials training. You also can sign up for free SaaS marketing workshops over at forgetthefunnel.com. 🚀 SaaS Roundup #119: Why product marketing is misunderstood. Ty Magnin at AppCues.

Sales Hiring 69

Sales Hiring Marketing Technical Review SaaS 69

ChurnZero

MARCH 3, 2021

Did you know that 92% of SaaS companies fail within 3 years due to poor product-market fit, lack of cash flow, and/or overall mismanagement? The event was filled with intimate hands-on workshops, and content sessions with expert leaders who shared their stories and strategies to thrive.

Customer Success 80

Customer Success Technical Review Scale Churn 80

Intercom, Inc.

JULY 9, 2018

Product walkthroughs for how to use the Messenger: it’s important to show reps the end-to-end workflow for the new feature so they can explain it in sales conversations. I asked a product expert do this for our new Messenger because the walkthrough was quite involved. Measure the impact of the product launch.

Sales Enablement 117

Sales Enablement Sales Pricing Marketing 117