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You can position yourself as a customer-centered business and embrace a company-wide ethos of nurturing customer growth, but you still need to know if the product is having a practical, positive impact on a customer’s daily workflow. The goal of customer success is to generate recurring revenue by creating customer lifetime value.
It’s also worth noting that up to 70% of revenue in a subscription business comes from existing customer renewals and upsells. The renewal and upsell phases of your customer success journey should be a discussion rather than a last-minute effort to generate additional revenue. Customer success upsells are critical to your own success.
And we really had no revenue to speak of by the time that I had joined. There was an incredible market opportunity and a lot of potential, no revenue and not a lot of money in the bank. Given the wide variety of vendors and software that CIOs have to really engage with? Is that too short sighted of me now?
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