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In practical terms, Mr. Yuan has built a culture that values customer engagement above sales quotas and long-term customer growth above securing new business. A customer-centric culture means putting greater emphasis on long-term metrics and practical business ROI. The customer’s use of the product. The customer’s productROI.
To create happy customers, you have to shift your focus from the sales event and toward the ongoing nurturing of existing customers. ProductROI: What do your business success metrics tell you about the ROI a customer is enjoying? Upsells Happen Every Day. Unlike renewals, upsells aren’t tied to timelines.
In practical terms, Mr. Yuan has built a culture that values customer engagement above sales quotas and long-term customer growth above securing new business. A customer-centric culture means putting greater emphasis on long-term metrics and practical business ROI. The customer’s use of the product. The customer’s productROI.
Adoption Metrics: Measuring the customer’s use of the product. Outcome Metrics: Measuring the customer’s productROI. In the customer-centered approach to business , enterprises are no longer defined by sales and renewals. Remember, all customer success metrics should lead to action. Business Metrics.
Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. Key metrics include: Business metrics that demonstrate how product engagement affects revenue. Adoption metrics that reveal how a customer uses the product.
Conduct strategic Business Reviews(EBR and QBRs) to understand the customer lifecycle milestones, and also to communicate the value of the product and showcase productROI. Interact with existing customers to identify pain points, prioritize business opportunities, and productize solutions to ensure customer success.
Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. Key metrics include: Business metrics that demonstrate how product engagement affects revenue. Adoption metrics that reveal how a customer uses the product.
Working collaboratively with sales to ensure a smooth handover and onboarding process that exceeds customer expectations. Monitoring, facilitating, and driving adoption through mapping product features to business needs. Identifying up-sell and cross-sell opportunities and working with sales to continually grow accounts.
Karen Page: I started my career in sales and marketing. We can just, “Of course, we’ve seen other people who have hired a first time VP of sales that didn’t work out. ” But then there’s a lot of other cases where it could be in traditional enterprise sales where actually sale cycles are just much longer.
As a Senior Director of Customer Success, you will develop strategies that enhance and improve customer experience and drive differentiate customer value, including providing a compelling digital customer post-sales experience. Work closely with sales, customer support and product teams to proactively manage each customer’s success.
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