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You might look at measurements such as: Usage Data: If a customer is using the product frequently or is heavily leveraging specific functions, then it is time to offer them access to premium features or other advanced products. ProductROI: What do your business success metrics tell you about the ROI a customer is enjoying?
Adoption Metrics: Measuring the customer’s use of the product. Outcome Metrics: Measuring the customer’s productROI. For example, the customer success team for an email marketing softwareproduct could analyze the volume of emails sent. Remember, all customer success metrics should lead to action.
Given the wide variety of vendors and software that CIOs have to really engage with? Once you do get in front of them, often people say about the importance of really selling the long term vision of kind of the product roadmap itself, and how that really plays into how they think about the partnership.
ROI helps to prove customer value. By showing that the ROI is greater than the amount that was invested. By quantifying how the customer feels and how s/he engages with your product. ROI of implementing a Customer Success is also an important measure. The software does exactly that! 7 ways to prove customer value.
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