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A head of sales that doesn’t recruit at least one strong rep in the first 90 days. A head of customer success that doesn’t own churn, or net revenue retention in the first 90 days. A VP of Sales that has never done outbound, if they don’t take it on fairly early — they never really will.
An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.
But never in a manager. . An NPS goal or a net retention goal. A VP of Sales that has only done inbound? Or add an SMB team. . This makes perfect sense in BigCos and with junior hires, but in start-ups, if a VP/Director/Manager is too threatened by a new hire / new role, something isn’t going to work out here.
Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.
Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. Then, the sales team went to work. When making a sales hire, Max pays attention to the way candidates approach getting the job.
So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads. Then I went over to the sales department. They all looked at me really weird because remember, I’d never done SMB before.
Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. Of course, we always excelled in SMB at Slack as well. “I joined Slack at a revenue stage of 50 million ARR.
Whether it’s creating better tools to write code and test code, better tools for customers to engage with reps, better tools for sales teams to engage with their prospects, all those things are happening inside of Bill. Both of you sell into SMBs, which is a notoriously difficult segment. It scales with your customers.
Everyone knows Shopify for what it is today, but in the earlier days, it really was the best SaaS platform for SMB eCommerce providers. They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base.
When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. She “stumbled” into it, as she told us, first as one of the earliest sales hires of Eventbrite, where she stayed for four years, and then into Slack in early 2015 as the first sales rep in the Bay Area.
Do they understand your GTM motion (enterprise vs mid-market/SMB)? Growing pains can occur as your team expands and you need to think about talent retention just as much as talent acquisition. We are hosting an ‘Ask Me Anything’ on all things hiring, recruiting, and talent market on Thursday, February 10 at 12 p.m.
Other businesses, like LinkedIn and Netflix, have strong histories of being producers of open-source projects, which provides a strategic recruitment and retention tool for top-tier engineering talent. Related podcast episode: How MongoDB Scaled Their Open-Source Product with a Bottom-Up and Top-Down Sales Motion.
Role: Customer Success Specialist Location: Warsaw, Mazowieckie, Poland (Hybrid) Organization: Zowie As a Customer Success Specialist, you will manage and support the success of a portfolio of customers across the entire post-sale customer journey from kick-off to advocacy and renewal. Apply here: [link].
Role: Strategic Customer Success Manager Location: Austin, TX, US Organization: Rapid7 As a Strategic Customer Success Manager, you will consistently achieve monthly and quarterly renewal revenue targets, striving for a high percentage of on-time revenue retention. Ensure retention and satisfaction of all assigned clients.
Role: Director of Customer Success Location: Remote, New York, NY, US Organization: Urbint As a Director of Customer Success, you will own the ultimate success of Urbint’s customer base; this includes seamless customer onboarding, project success, retention, and renewal. Identify, recruit, and onboard high potential partners.
Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.
Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.
How does this differ when comparing enterprise to SMB? What were the findings on what good looks like when it comes to logo retention? How does this differ when comparing SMB to enterprise? Is it fair to always surmise that when serving SMB one will always have a higher rate of churn? And we need to keep them, retention.
Where does Jessica find managers and founders do pipe reviews wrong? What does Jessica believe is the right way for sales reps to engage with new customers during this time? How should sales teams and CS respond to requests for discounts? What other strategies has Jessica seen work really well for retention?
How does this differ when comparing enterprise to SMB? What were the findings on what good looks like when it comes to logo retention? How does this differ when comparing SMB to enterprise? Is it fair to always surmise that when serving SMB one will always have a higher rate of churn? And we need to keep them, retention.
You may actually need to build a sales team that can serve up market. Salesforce started at SMB and they moved up market and they have really done a fantastic job. How do you actually go from selling to consumers to then to SMB customers and then going up market. The sales cycles were very lumpy. The first one.
How does Krish think about purely serving the SMB market? How does he think about the mortality rate of SMBs? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings.
As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. It was about, these people that have already pulled in, how do I now convert them into marketing qualified leads for our local sales teams?
Harry Hurst: So throughout my teens and early 20s, I built companies ranging from fashion distribution, all the way to headhunting and recruitment. And I think the SMB mid-market sector is actually what’s fueling this tremendous growth we’re seeing year over year. For us, it’s pretty much a data science play.
How does Andrew advise founders on the question of whether to start in enterprise or SMB? What are the benefits of starting in SMB? I was personally responsible for my action, to any concurrent projects on the delivery side, I was responsible for managing digital marketing, recruiting. What are those leading indicators?
This week on the Sales Hacker podcast, we’ve got Alyssa Merwin , Vice President of Sales Solutions for LinkedIn, North America. She runs Sales Navigator and is perhaps one of the most important people selling sales engagement and sales software in the world. Subscribe to the Sales Hacker Podcast.
How to transition from SMB to enterprise. Joe Chernov: I think staying in one swim lane is probably the best for folks like you who pattern match, and recruit off of pattern matches. This podcast is an excerpt of Erica’s session at SaaStr Annual 2019. Missed the session?
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