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Breaking Into Asia? Benchmarking Data and Insights on SaaS Subscriptions in Asia

FastSpring

Here are the questions we sought to answer by analyzing anonymized subscription data for transactions across various Asian countries (excluding broader “APAC” regions like Australia, New Zealand, and Indonesia): How do customers in Asia’s growing markets prefer to manage their SaaS subscriptions? but they’re growing.

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ServiceTitan: Benchmarking the S1 Data

Clouded Judgement

Today, we capture on average approximately 1% of our customers’ GTV as revenue from their subscription to and current usage of our products. ServiceTitan discloses that their net retention is “>110%” Gross Margin Adjusted CAC Payback (Previous Q S&M) / (Net New ARR x Gross Margin) x 12.

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RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions

SaaStr

So RevenueCat (where I was fortunate enough to be the first investor) now is the embedded mobile subscription API for 30,000 (!) Their 2024 State of Subscription Apps Report is out , and here were my top learnings: #1. 70% of Mobile Subscription Apps Now Offer Free Trials, At Least in Part. Billion in tracked revenue.

Mobile 315
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Product-Led Growth Is Great. But Product-Led Retention Is Probably Even More Important.

SaaStr

But with everyone discussing PLG, there just isn’t enough discussion in B2B of Product-Led Retention. But our B2C friends obsess about Product-Led Retention. Sometimes in great ways — forcing B2C subscription businesses to relentlessly provide a great end-user experience. And obsess about GRR and logo retention.

Retention 311
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SaaS CX: The Optimal Failed Payment Recovery Strategy

Maintaining a positive customer experience during payment recovery is key to minimizing churn and improving retention.

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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

As Checkr follows usage-based pricing, it’s a transactional business that needs to be managed differently than a typical subscription SaaS model since they only earn revenue when the customer is using the product.

Revenue 286
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The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard

SaaStr

In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us. So, let’s look at the state of subscription apps and how B2B SaaS can learn from it. Churn is much higher on consumer subscriptions, but you have higher expansion revenue.

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Leveraging Consumption to Drive Growth: The SaaS Expert's Guide to Usage-Based Pricing

Speaker: Igor Stenmark, Andrew Dailey, &Youssef Yaghmour

Unleashing Usage-Based Pricing to Drive Growth, Customer Satisfaction and Retention: The Why’s, How’s and Roadmap Practical Steps to Making Consumption Pricing Models Simple As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.