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The SaaS market has witnessed rapid growth in recent times. After years of unbridled growth, SaaS companies are moving away from a “growth at all costs” mindset to “responsible growth.” This helps SaaS businesses enhance their customer experiences and drive loyalty and profitability. The demand for embedded payments is huge.
The SaaS space is one of the most dynamic industries out there, which is why smart comapnies team up with strategic partners to drive growth and innovation. Enter ISVs, which play a crucial role in enhancing and extending the capabilities of SaaS solutions. Its purpose? To foster symbiotic relationships that drive mutual growth.
Navigating the world of payments can be complicated, especially when you’re running a software business with many moving parts. Embedding payments is a great first step, but encouraging merchants to adopt payments and onboarding them is another hurdle many ISV/SaaS businesses run into.
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