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Software-as-a-service (SaaS) businesses need to constantly evolve their offerings to stay fresh and relevant. But if you’re a B2B solution, there’s a high likelihood that businesses will be interested in being able to accept customer payments, rather than just sending them a PayPal link or to a generic payment gateway.
Navigating the world of payments can be complicated, especially when you’re running a software business with many moving parts. Embedding payments is a great first step, but encouraging merchants to adopt payments and onboarding them is another hurdle many ISV/SaaS businesses run into.
If youre like many people, its been a while since you last made a payment exclusively with cash. said theyve used electronic payment methods to make a transaction in the past three months. Credit and debit cards, digital wallets , ACH transfers , and other digital payments have become the norm.
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