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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

The very best companies lead their customers in that dance. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. Penetration pricing leads to land-and-expand sales tactics. AWS, Twilio, Heroku, etc.

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The Rise of Vertical SaaS: Achieving 110% NRR from SMBs with Mangomint’s CEO

SaaStr

SaaStr CEO and founder Jason Lemkin chats with Mangomint CEO Daniel Lang about why vertical SaaS is booming and how Mangomint got to 110% NRR. What was once considered too small or too niche, vertical SaaS has recently emerged as a hotbed of innovation and profitability. Full-Stack SaaS for SMBs Toast today is worth $14B at $1.5B

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Only 11% of Public SaaS Companies Sell Just to SMBs

SaaStr

SMB SaaS has a lot going for it: – Millions of them – Short sales cycles – Easier compete. But, it's often hard to get to $100m ARR selling just to SMBs. sell just to SMBs pic.twitter.com/Po1I2aMaBK. So many VCs and others have gotten more and more excited about SMB SaaS.

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Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck (Pod 647 + Video)

SaaStr

Throw in the rise of social media and mobile web payment systems like Stripe and Braintree, and something revolutionary was at our doorstep. 2020 wasn’t the only reason small business owners adopted software solutions, but it sure sped up the process. Efficient Go To Market There are a lot of ways to GTM as an SMB.

Scale 245
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10 Learnings from René Lacerte, CEO of Bill.com

SaaStr

I was lucky to catch up recently with one of my very favorite SaaS founders, René Lacerte, CEO Bill.com. Bill.com has become an SMB powerhouse, with 120,000+ customers and a stunning $25B+ market cap. Bill.com had to develop a network that today has millions on vendors processing bills and payments on it. But it paid off.

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5 Interesting Learnings from Expensify at $140,000,000 in ARR

SaaStr

$1M in ARR per employee could be a new efficiency record at IPO for SaaS. As part of that, they learned to outsource anything they could, and maximize the PLG playbook … leading to a stunning $1m in ARR per employee. Sometimes, the self-serve / PLG engine stalls out at a certain scale. We can’t all do this.

Scale 328
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Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

In this episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis welcomes Matt Downs, President of Worldpay for Platforms, to discuss software-led payments predictions for 2025 and beyond. Navigating market dynamics in 2025 and beyond Matt emphasized the cyclical nature of the payments industry, likening it to a pendulum.

Payments 130