SaaStr

JUNE 7, 2021

While it can be frightening to think differently, doing so has helped him make Veeva the biggest vertical SaaS success story of all time. While this talk really shows his love of thinking about the bigger picture – this is the Strategy stage after all – Peter actually spends 90% of his time on execution. Get tickets here.

Sales Hiring 340

Sales Hiring Underperforming Technical Team SaaS Headcount 340

User Pilot

OCTOBER 19, 2024

As such, you must tailor your strategies to meet your target customers’ specific needs and expectations. What does customer satisfaction look like for SaaS businesses? Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. As a result, satisfying customers is key to any success in SaaS.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

SaaStr

JULY 10, 2021

So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-. As a founder/CEO, building your first management team is something that you often lose sleep over. What makes you feel that you need to level up your management, set up your first management team?

Sales Hiring 263

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 263

SaaStr

JULY 1, 2021

What’s the secret to SaaS success at YCombinator? Sam : We’re going to talk today about a lot of topics, but the general theme is, what’s the difference between good and great SaaS companies? The second is pulling more around values, and how we approached team building. Getting the team right is so key here.

VP of Engineering 296

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 296

Stax

MARCH 16, 2025

That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

SaaStr

DECEMBER 29, 2022

At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. Vendr is forever changing how companies buy and renew SaaS.

Scale 274

Scale Underperforming Technical Team B2B AI 274

SaaStr

JANUARY 18, 2023

Lesson 1: Everything is about your team. Every startup needs strong team dynamics to pull through tough times. It’s all about the team 99% of the time and 1% product and process. It’s about enabling the people on your team to be more productive and efficient. Lesson 6: Pivoting isn’t a bad thing.

Scale 246

Scale Underperforming Technical Team Scaling Interviewing 246

SaaStr

NOVEMBER 1, 2022

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. They also did an A+ session at Annual with several top India SaaS founders, which you can catch below! Here’s 22 of the most relevant takeaways for India’s SaaS ecosystem.

Scale 296

Scale Sales Hiring Underperforming Technical Team Cybersecurity 296

Intercom, Inc.

APRIL 23, 2019

This proves onboarding isn’t just good for your acquisition strategy — it’s also good for your wallet. A poor onboarding experience can lead to refunds or cancellations that you can’t afford. In some teams, I have even seen these pieces outsourced or delegated to a single engineer or designer to figure out on her own.

Onboarding 199

Onboarding Strategy Underperforming Technical Team Outsourced Development 199

SaaStr

JANUARY 12, 2023

Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. However, management teams that pursued growth at all costs were punished severely. Strategy to win. For companies in B2B SaaS, it also means understanding to whom they’re selling. Key takeaways.

Consulting 49

Consulting Underperforming Technical Team Management Marketing 49

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). In the language of SaaS, I churned. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks. Is There an Ideal Churn Rate for SaaS?

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Start building your marketing growth strategy by setting goals. If so, we’ve got you covered. Let’s get to it.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

FastSpring

JANUARY 27, 2022

Small tweaks to your SaaS billing practices can make a huge impact on the customer experience. For example, Jon Torres — a digital marketing consultant specializing in SaaS commerce — noticed that, for some of his clients, refund requests spiked around renewal time. “It 7 growth hacks from the SaaS experts. Learn more here.

Merchant Services 146

Merchant Services Payment Services SaaS Payments Payment Solutions 146

Stax

APRIL 15, 2025

There are some important variations to MRR that would be good for your sales team to be aware of, including new MRR, expansion MRR, and churn MRR. MRR is an important metric for SaaS businesses to track to understand business health. TL;DR MRR is the average revenue that a company expects to receive each month.

Payments 88

Payments SaaS Payments Revenue Payment Services 88

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. Your strategy should emphasize simplicity and memorability.

Sales Hiring 263

Sales Hiring Underperforming Technical Team Marketing Market Research 263

Incredo

NOVEMBER 21, 2019

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. So SaaS affiliate marketing partners have a huge audience to convince and convert. 5) Everyone minds his own business.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

BetterCloud

MARCH 17, 2025

SaaS tools are fantastic, but keeping your tech stack from turning into a financial snowball can be tough. ets break down smart SaaS budgeting , so you can make your tech work for you, without blowing the bank. What is SaaS budgeting? These are the things youll discover when you take an inventory of your SaaS spend.

Technical Review 52

Technical Review Strategy Marketplace as a Service SaaS 52

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Chances are, your strategy already incorporates at least one of these models. 🧲 This sales model is typically adopted by organizations with a sales-led growth (SLG) strategy at their core.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

SaaStr

JANUARY 27, 2024

WordPress is its own ecosystem, a vibrant community of hundreds of thousands of people who create add-ons, plugins, and develop sites. There were way too many messaging apps, so Matt and the team decided to bring it all into one, and it’s secure, encrypted, and local to the device. Then, in 2023, they moved into messaging.

Underperforming Technical Team 332

Underperforming Technical Team Social Media Government Subscription 332

Stax

MARCH 18, 2025

The SaaS industry has seen explosive growth in the past decadeand this is expected to continue this year. Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Customer lifetime value. Customer acquisition cost.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. Yes, Slack started off with no sales team. Yes, Dropbox started off with no traditional sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. Strategy - annually changes. A good idea is a good idea, after all.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. I considered the four companies and chose Gorgias based on my experience with their team during the interview process. 7 Tips to get 7,000 Customers. It seemed like the best investment! .

Scale 287

Scale Sales Hiring Sales Underperforming Technical Team 287

SaaStr

NOVEMBER 14, 2019

If your SaaS business has a sales team, there’s no way to grow 100% year-over-year without also growing your sales leadership. Knowing the common pitfalls won’t stop you or your team from making them, but it will help build the most important skill any manager can have: resiliency. SaaS = Software that scales.

Scale 184

Scale Sales Hiring Scaling Underperforming Technical Team 184

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? Jason Lemkin: But usually your teams can’t do that. This always works. It doesn’t work. It never works.

Scale 296

Scale Outsourcing Services Sales Hiring VP of Engineering 296

User Pilot

NOVEMBER 7, 2024

Let’s review everything your customer success team has to do in the absence of any customer success tools. Ensure that your data is clean and easily accessible, as poor data quality undermines the value of even the best customer success tool. This will allow teams to identify at-risk accounts and prioritize proactive outreach.

Customer Success 105

Customer Success Enterprise Software Review Startup 105

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

FastSpring

MAY 20, 2024

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. Are you looking for a merchant of record that will partner with you to grow your SaaS business?

SaaS Payments 158

SaaS Payments Payments Merchant Services Payment Solutions 158

Scytale

JANUARY 21, 2025

Data breaches are a modern-day nightmare for all types of businesses, particularly for SaaS companies handling sensitive customer information. Ransomware groups have also started targeting smaller SaaS providers, knowing their security defenses may not be as impermeable as larger enterprises.

Payment Services 52

Payment Services Payment Methods SaaS Payments Payment Solutions 52

User Pilot

MARCH 25, 2024

In this article, we explore what customer attrition is, why it matters, and 15 effective strategies for strengthening customer relationships, boosting loyalty, and driving long-term growth. Some effective strategies for reducing customer churn include: Personalize the onboarding for new customers to shorten the time to value.

Underperforming Technical Team 104

Underperforming Technical Team SaaS Payments Payment Methods Payment Solutions 104

Intercom, Inc.

MAY 13, 2021

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. So how do you create a strong, enterprise-ready team? For Linda, it all comes down to your approach to customer success.

Scale 177

Scale Customer Success Sales Hiring Strategy 177

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! Start designing your strategy by clarifying the business goals.

Strategy 104

Strategy Underperforming Technical Team User Experience Technical Review 104

SaaStr

MARCH 24, 2020

Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your sales team. I’m doing The Playbook To Recruiting Your Sales Team. Once again, amazing job to the SaaStr team. I’m really honored to share this stage with some really bad ass speakers.

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Sales Recruiting Sales Hiring Scale Underperforming Technical Team 193

Neil Patel

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. Not if you have the right digital strategy agency. Here are a few examples.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Incredo

OCTOBER 17, 2019

Asking “what’s the typical commission for SaaS salesperson?” is like asking “how expensive should I price my SaaS product?” what factors to consider before defining your SaaS sales commission percentage. We will share 8 ideas on how to increase your sales team’s productivity and help them close more deals. See below!

SaaS Payments 150

SaaS Payments Compensation Payment Services Sales Recruiting 150

SaaStr

OCTOBER 26, 2023

You could do vanilla 101 SaaS practices and succeed. A Multi-Segment Strategy You have to be intentional in your strategy to solve for the long tail. But in other years, SMBs are jumping in the boat, so you get amazing growth long-term with a multi-segment strategy. Daniel’s team is an anti-gravity device.

Sales Hiring 284

Sales Hiring AI SMB Scale 284

User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105