ProfitWell

JANUARY 10, 2020

For SaaS marketing professionals, it can seem like climbing Mount Everest would be more straightforward. But with the complexity of SaaS products comes an unlimited number of marketing possibilities. What is SaaS marketing? SaaS marketing is strategic promotion for software-as-a-service (SaaS) companies.

Marketing 94

Marketing Strategy SaaS B2C 94

Kellblog

MARCH 25, 2021

Well, we just finished the first episode (“ Dave interviews Thomas “) of our Enterprise SaaS Product Power Breakfast series and wow, was it crazy. A surprise cameo from Dharmesh Shah , cofounder and CTO of HubSpot (who I think Jason pulled up [1]) — thanks for coming!

Interviewing 59

Interviewing Technical Cofounder CTO Enterprise 59

Chargify

APRIL 23, 2019

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully. The four major SaaS life cycle stages we’ll cover: Pre-startup. Let’s get started.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Andreessen Horowitz

OCTOBER 21, 2019

In this podcast, Armon Dadgar, Cofounder and CTO of HashiCorp; Ali Ghodsi, CEO of Databricks; … The post Free Software and Open Source Business appeared first on Andreessen Horowitz. Today, despite the critical importance of open source to software, it’s still seen by some as blasphemous to make money as an open source business.

Technical Cofounder 56

Technical Cofounder Software CTO Business 56

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Kasey Jones – Cofounder, CEO + Growth Strategist at BetterGrowth.

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Sales Recruiting VP of Engineering Scale Sales Hiring 111

Point Nine Land

OCTOBER 8, 2021

Welcome Graneet Since Pawel and Christoph’s investment in Clio (which provides legal firms best in class software to run their business and was Point Nine’s #1 investment (!!)), our vertical SaaS portfolio has only grown further. Finally, if you’re building the next category-defining company in vertical SaaS, definitely give us a shout!

Technical Cofounder 52

Technical Cofounder Construction Payment Solutions SaaS Payments 52

Chargify

MARCH 25, 2019

But some software-as-a-service (SaaS) companies struggle with how to sell subscriptions. To help, we’ve put together a list of the four strategies that are key to selling SaaS. The best SaaS products are as enjoyable to use as your favorite consumer-facing products. Have a Trial or Freemium Offer.

SaaS Payments 54

SaaS Payments Payment Methods Subscription Payment Features 54

ProfitWell

FEBRUARY 14, 2020

Sometimes, you can’t help but wish for an easier way to buy SaaS. It’s no secret that tiered plans are rapidly becoming the gold standard of pricing for SaaS. But is a multiple-choice approach the only option for SaaS businesses seeking to grow in an increasingly complicated market? Who is using a flat rate pricing strategy?

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Pricing Technical Cofounder Scale New CTO 59

Saasler

MARCH 28, 2017

If you are in any way connected to the SaaS world, you are part of a booming industry that doesn’t seem to be slowing down. So, what are some of the names bringing real change to SaaS? Mathilde Collin : At only 27, this Parisian lego-lover has cofounded and lead a successful SaaS venture, Front App.

Scale 40

Scale Technical Cofounder SaaS Innovation 40

Kellblog

JULY 18, 2019

While the sales-and-marketing types will emphasize “its proven-ness” you will want to know how much technical debt there is associated with this old architecture. Great startups are lead by strong technologists who ensure that technical debt is continuously addressed and retired via, e.g., trust releases. Clean cap table.

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Underperforming Technical Team Startup Software Technical Cofounder 81

Kellblog

JULY 21, 2019

” [2] In order to avoid title intimidation or questions about “why is your CEO working the booth” you can have a technical cofounder say “I’m one of the architects of the system” or your CEO say “I’m on the leadership team.” ” [3] Build a relationship with the organizers.

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Underperforming Technical Team Technical Cofounder Scale Startup 77

SaaStr

FEBRUARY 8, 2020

We have 300+ incredible speakers at 2020 SaaStrAnnual.com on March 10-11-12, really the very best in SaaS. Devon Galloway, Vidyard , Co-Founder and CTO. Lloyed Lobo, Cofounder, Boast.AI (Boast Capital). And that’s great. But you know what’s even better? The mentors. We have 100s for you. and Business Dev.

CTO Coach 258

CTO Coach Technical Cofounder PayPal CTO 258

SaaStr

MAY 8, 2022

We’re ONE MONTH away from 2022 SaaStr Europa in Barcelona — join us there at the beach with 2,500 of your SaaS BFFs on June 7-8! Lloyed Lobo, Cofounder @ Boast.AI. Jonathan Nimrodi, Head of B2B SaaS EMEA @ Meta (Facebook). Elaine Zhou, CTO @ Change.org. Andrey Khusid, CEO @ Miro. Lauren Wright, VP Revenue @ Demodesk.

Technical Cofounder 246

Technical Cofounder Fractional VPE CTO Engineering 246

Point Nine Land

OCTOBER 23, 2023

Jokes aside, this is listed as number 1 because we’ve yet to see a successful B2B SaaS company where one of the founders wasn’t the first person doing sales. Trying to Figure It All Out Yourself Without a Sherpa-Guide Okay, so you’re a technical or product founder. It’s also the profile of some of the most successful SaaS founders.

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Sales Hiring Scale Technical Advisors Technical Cofounder 124

Sales Hacker

OCTOBER 7, 2021

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). are just as critical as understanding the fundamental SaaS metrics such as LTV/CAC, payback, etc. “An entrepreneurial leader and advisor from a technology background. Nikki Ivey.

Scale 137

Scale Sales Recruiting Sales Hiring VP of Engineering 137

Kellblog

SEPTEMBER 22, 2021

Please join us tomorrow morning at 8:00 AM Pacific for the (final in this form — see below) SaaS Product Power Breakfast with Skilljar cofounder and CEO, Sandi Lin , discussing why product managers make great founders and the potential pitfalls they should look out for along the way.

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Technical Cofounder Venture Capital SaaS Startup 96

SaaStr

AUGUST 6, 2020

To date, Chen has raised over $146M with Tipalti from the likes of Oren Zeev, Dan Rose, Mike Chalfen and then Greenspring, Truebridge and 01 Advisors to name a few. In Today’s Episode We Discuss: * How Chen made his way into the world of SaaS and came to found the leader in account payables with Tipalti. * How can this be done?

Sales Hiring 303

Sales Hiring Payment Services Payment Solutions SaaS Payments 303

SaaStr

AUGUST 20, 2020

In Today’s Episode We Discuss: * How Kyle made his way into the world of SaaS and sales and came to be Head of Sales at one of the fastest-growing companies in Figma. So tell me, how did you make your way into what I call the wonderful world of SaaS and come to be kind of the killer head of sales that you are at Figma today?

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Sales Hiring Sales Recruiting Scale Sales 271

SaaStr

FEBRUARY 28, 2020

In Today’s Episode We Discuss: * How Karl made his way into the world of SaaS with the founding of Lucidchart having been Head of Business Development for Google in China and Head of Patents. * I started my training on the technical side, thinking I wanted to be a scientist or engineer, in particular, thinking I wanted to do research.

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Sales Hiring Scale CTO Hire CTO Coach 240

SaaStr

JUNE 28, 2019

Jason Lemkin is the Founder @ SaaStr, the world’s largest SaaS community and leading early-stage SaaS fund with investments in Automile, TalkDesk, Algolia and more. Since 2013 with their transition to SaaS have grown to more than $50 million in ARR in less than five years, while maintaining profitability.

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Outsourcing Services Scale Sales Hiring SMB 134

Audacix

MAY 27, 2022

How to build a culture of security within your SaaS development team? How can SaaS companies perform a penetration test on a budget? Most CTOs and software development managers in SaaS companies have to balance spending on cyber security solutions with their growth objectives (investors need to be kept happy, right!).

Payment Solutions 52

Payment Solutions SaaS Payments Underperforming Technical Team Payment Services 52

SaaStr

SEPTEMBER 24, 2021

Viviana Faga, Investor & Advisor @ Coda. Eva Pittas, CoFounder @ Laika. Christine Spang, Co-Founder and CTO @ Nylas. Dave Walters, CTO @ Hired. Jenn Knight, Co-Founder, CTO @ AgentSync. Brian Peterson, CTO @ Dialpad. Nicole Culver, Director of Product Marketing, SaaS @ Bandwidth.

VP of Engineering 284

VP of Engineering Technical Cofounder CTO Coach CTO Hire 284

SaaStr

APRIL 4, 2025

When I started in SaaS, it was tough to imagine many B2B billionaires, as most SaaS companies were lucky to IPO at a $1 Billion valuation. But today, many SaaS leaders are worth $10B, $20B, $40B or more. Billion Dan Kurzius, founder Mailchimp, $6 Billion Klaus Schauser, CSO and CoFounder Appfolio, $4.2

Technical Cofounder 216

Technical Cofounder B2B CTO SaaS 216

SaaStr

AUGUST 7, 2021

Viviana Faga, Investor & Advisor @ Coda. Eva Pittas, CoFounder @ Laika. Christine Spang, Co-Founder and CTO @ Nylas. Dave Walters, CTO @ Hired. Jenn Knight, Co-Founder, CTO @ AgentSync. Brian Peterson, CTO @ Dialpad. Nicole Culver, Director of Product Marketing, SaaS @ Bandwidth.

VP of Engineering 274

VP of Engineering Technical Cofounder CTO Coach CTO Hire 274