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An Agile Approach to Sales Enablement Content

Sales Hacker

Content is the cornerstone of sales enablement, but creating it is a massive headache. Those are resources that most sales teams do not have, and resources that most marketing teams need to protect. Read on for a cursory overview of how Agile can be applied to creating sales content along with a few tips for getting started.

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22 Sales Buzzwords You Love to Hate – and How to Use Them the Right Way

Sales Hacker

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. There are sales buzzwords that we love and some that we really hate. When you use sales buzzwords correctly, you’ll sound like you’re an industry insider.

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How the Agile Approach Can Ramp Up Sales Onboarding

Sales Hacker

Sales onboarding – every company does it, but few do it as well as they’d like. According to a report from The Sales Management Association, 62% of companies consider themselves to be ineffective at onboarding. Taking a Page from Agile Software Development. RELATED: The Beginner’s Guide to Agile Sales Management.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Jobs to be Done Theory The Jobs to be Done Theory was developed by Clay Christiensen of Harvard Business School. The key tenet is to understand the real job customers are using or “hiring” your product for. Agile Agile software development has been such a success that people now apply the “agile” moniker to a broad range of areas.

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How I Built a High-Performing Data Driven Sales Team [And How You Can Too]

Sales Hacker

A data-driven sales approach. While a data driven sales coaching approach is still challenging to many sales leaders, the importance of chasing the right sales metrics is growing by the day! Based on Salesforce’s research in 2015, top sales teams are three times more likely to use analytics than under-performing teams.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. That was when we realized we had to go hire some experienced enterprise go-to-market leaders, like Heather Zynczak who runs marketing at Pluralsight.

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How to Become a Product Marketing Manager [+Tools and Resources]

User Pilot

Best tool for managing the customer experience – ZohoDesk : Use this tool for easy management of the pipeline, analyze sales performance , and stay in touch with customers. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product.