article thumbnail

Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. They have a sales enablement plan and the right sales enablement platform in place. What is sales enablement? Sales enablement has evolved quickly. Not exactly.

article thumbnail

Outreach Data: Two Weeks to Break Buyer Silence

Sales Hacker

This is why it’s so important to A/B test everything and why data science is such a critical part of both sales enablement and improving sales processes. Share a piece of content with them — such as a case study or white paper — and ask for feedback. Send them to a landing page on your website. What’s the takeaway?

Data 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Smart Is Your Sales Playbook?

Sales Hacker

RELATED: Sales Tools that Actually Matter: Building your Playbook. As a sales enablement leader, your first job with new sales members is to successfully ramp them—giving them a map and ensuring they know how to read it. RELATED: Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right.

article thumbnail

The Evolution of Software Marketing: Hey Marketing, Go Get [This]!

Kellblog

They’d even have decay functions where downloading a white paper got you 10 points, but you’d lose a point every week since if there you had no further activity. At one company I ran, our single largest customer was initially scored a D lead because the contact downloaded a white paper using his Yahoo email address.

article thumbnail

Who is Your “Buying Committee” and Why You Should Care

Sales Hacker

Chances are they will be able to shed some light on deal dynamics that they’re struggling with, or that there are areas to focus your sales enablement to satisfy the requirements of an underserved stakeholder.

article thumbnail

Does Your Startup Need a Sales Playbook or Just a Few Plays?

Kellblog

When a company is transitioning from founder-led sales (FLS) to sales-led sales (SLS), you hear the word “playbook” a lot. You can and should build tools to support its execution — e.g., the wow demo and a security and adminstration white paper. It’s not complicated.

Startup 111
article thumbnail

Sales Managers: The Reason Reps Don’t Follow Your Sales Process is You

Sales Hacker

The goal of the sales process should be to make life easier for your customers and reps by allowing everyone to proactively get ahead of any potential objections or challenges. Some key content you’ll want to create to support the sale process include: Discovery call script. Educational white paper (e.g. why do this now).

Sales 94