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Don’t Make Anyone “Head of Sales/Marketing/Engineering/Whatever” in SaaS. At Least, Not For Too Long.

SaaStr

And I gave him an insanely great VP of Sales candidate. But like any candidate, this VP of Sales wasn’t perfect. He said he’d hire him … with a great package … but only as “Head of Sales” Not VP. And this VP Sales candidate met with another CEO I know well.

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When to Stop Doing It All Yourself

SaaStr

You have less capital to hire a team, and less experience building teams. And second timers often over-hire early, if VCs throw a ton of money at them in the early days. Trying to manage all the functional areas beyond the date you have to. Each functional area needs a full-time VP to scale. Sales slows down.

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A Mental Model for Prioritizing Your Startup's Energies

Tom Tunguz

Now sales and marketing limits the company’s growth. Now sales and marketing limits the company’s growth. Time to hire account executives and demand generation. The product and engineering teams’ ability to quickly satisfy these demands limits progress. You can’t do much without a product.

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Key Strategies for Scaling Revenue in 2022 with Confluent President of Field Operations Erica Schultz (Pod + Video)

SaaStr

Confluent’s President of Field Operations, Erica Schultz, explores different tactics businesses can employ to scale revenue and increase efficiency in the current macro environment. You can do this by designing a modern customer experience process that accounts for the combination of digital and human touch points.

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Top SaaStr Content for the Week: Founders Fund’s Partner, Stage 2 Capital’s LP, Attentive’s Co-founder and CEO, DigitalOcean’s SVP, Revenue and much more!

SaaStr

SaaStr 622: CRO Confidential: What’s Changed for Hiring a VP of Sales in 2023 with Founders Fund Partner Sam Blond and Stage 2 Capital LP and Former Lattice CRO Dini Mehta. . SaaStr 620: 8 Ideas on How to Motivate the Sales Team After a Rough Patch with SaaStr Founder and CEO Jason Lemkin. .

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Secrets to Scaling a Company in Hypergrowth Mode with Celonis President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona (Video)

SaaStr

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Celonis started 12 years ago in Germany and recently began its move into the U.S. This has resulted in amazing hypergrowth.

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Building a Product-Led Growth Machine: Office Hours with GC Lionetti

Tom Tunguz

Previously, GC served as Vice President of Self-Serve Growth at Dropbox, and also led Product Marketing for the Developer Tools Division at Atlassian. Travis is Head of Founder Experience at Redpoint and was formerly SVP of Global Sales at Optimizely and VP of Platform Sales at Salesforce.