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SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting (Pod 658 + Video)

SaaStr

In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at.

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How to Create an Effective Marketing Strategy for Associations

Incredo

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either.

Strategy 257
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11 Ways to Use Social Media to Amplify Your Research Reports

Buffer Resources

These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well. With social media, that’s not the case. 

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How to Attract, Hire & Build a Diverse Sales Team with Handshake VP, Employer Partnerships Jessica Peluso (Video)

SaaStr

I really appreciate you coming to talk about how to attract, hire, and build a more diverse sales team in your organization. So I’ve been building top-producing sales teams for a really, really long time. So over the years, I’ve watched many sales leaders go out and say, “Brian’s my top producer.

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How to Use Employee Spotlights to Grow Sales

Neil Patel

They can help humanize your brand and, ultimately, boost sales. There’s no corporate sales message with an employee spotlight. Boost Your Recruitment Strategy. The kind of talent that takes your company’s sales to the next level. Even more so if it’s senior management or an executive position.

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10 Direct Response Marketing Examples

Neil Patel

You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step. Social Media Ads.

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How to Increase Your Website Traffic Without SEO

Neil Patel

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. You will have a toolkit full of optimization strategies to keep your business running. In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again.