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The Three Strategic Questions Facing AI Agencies

Tom Tunguz

These startups use machine learning to disrupt an industry traditionally dominated by agencies: law, accounting, recruiting, translation, debt collection, marketing…the list is long. Consequently, product market fit is weak. And they ought to develop that pricing power. I will publish a landscape soon on the area.

AI 203
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Working With a Digital Marketing Agency Vs. Hiring In House

Neil Patel

But should you build your own in-house marketing team or hire an agency partner? Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. They act as a substitute for an in-house team, serving the same labor function but outside of the organization.

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. Know your forever user.

Scale 160
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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. “Well, fintech might be bad in the margins for me, but I can actually profit from this so let’s embrace it.”

Payments 214
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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. How do you recruit your interviewees?

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What is a Customer Profile Template? Steps and Examples

User Pilot

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Psychographic data such as the user’s core, values, religious views, hobbies, and interests. Analyze data to find similarities and patterns among your users.

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How to Scale SaaS Growth and Optimize SaaS Operations: 7 Essential Tips

Stax

Often abbreviated to CLV or LTV, this is the amount of revenue generated by a customer as long as they have an account with your SaaS company. Your CAC is how much you spend on acquiring and onboarding a customer, and can include marketing, communications, sales, and other expenses. Customer acquisition cost.

Scale 117