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The Top 10 Mistakes People Make When Hiring a VP of Sales with SaaStr CEO and Founder Jason Lemkin

SaaStr

Hiring a VP of Sales isn’t new, but the conversations have evolved as the world has. Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive. Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive.

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I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early.

SaaStr

Most of us can’t afford to hire a VPM 12 months before we have our first customer, and we can’t survive through 10 sales reps without one. It’s not quite as terrible as waiting too long for a VP of Sales. A great VP of Marketing can help make the sales reps better qualitatively, even before you have a VP of Sales.

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At Even Just $1m ARR — You Need to Stop Doing Stuff Yourself, And Go Make The Hire

SaaStr

You need engineering, product in all start-ups — but in SaaS, even in the very early days, you also need sales, client success, true support, demand gen marketing, etc. Routine Sales. You gotta hire 2 great sales reps as soon as you can. This didn’t work well until I had a Great VP of Sales. That was me.

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GTM 108: From CPA to CRO – Lessons from a 25-Year Software Sales Career with Matt Breslin

Sales Hacker

As Upland’s Chief Revenue Officer, Matt Breslin oversees customer success, demand generation and communications, sales, revenue enablement, and revenue analysis, supporting our Shared Services Organization. The benefits of focusing sales teams on specific sales motions, such as new logo acquisition or account expansion.

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How to Do a Webinar That’s as Exciting as an In-Person Event

Unbounce

One option is to take your event online and run a webinar (or perhaps, a series of webinars), instead. How can you possibly do a webinar that’s as exciting as an in-person event? So to help you out, we put together this guide to make your first experience organizing a webinar way less awkward, and way more awesome.

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What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024

SaaStr

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Lead generation tools do change, but the basic motions of sales and marketing haven’t changed much.

Scale 250
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[Webinar Recap] How to Drive More Software Sales with an Affiliate Program

FastSpring

With the right planning and strategy in place, investing in an affiliate program is a great way to scale a software company and drive more online sales. In our latest webinar, FastSpring Affiliate Marketing Manager Mark Jacobs, guided attendees through the exciting world of affiliate marketing.