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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR.

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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. I was a local sales manager or regional manager.

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How to Prepare Your Affiliate Program for the Holidays

FastSpring

The end-of-year holidays offer lots of opportunities for SaaS and software companies to boost sales and brand recognition. If your internal marketing team is planning a 25% discount on your product during Black Friday and Cyber Monday, but your affiliate audience is told to promote a 20% discount, you could be missing out on tons of sales.

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Empire Selling’s Dan Swift on using social media to drive sales leads

Intercom, Inc.

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. He’d go on to become the VP of Sales at Sprinklr, guiding the company through its own high growth period, before striking out on his own.

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The Playbook to 10 Things a CEO Should and Should Not Expect From the CMO (Video + Transcript)

SaaStr

Maria and Anthony present the CEO and CMO playbook of how the CEO and CMO can partner with other members of the team to grow sales and marketing. Maria : I mean, I’ve talked to over 60 recruiters. So I think that’s contributing to this importance of kind of investing in marketing and sales. Maria Pergolino | frmr.

Scale 267
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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

And the reality is most of them don’t, most of our customers and prospects don’t trust us, especially those of us in sales. And as an entrepreneur, I do consider myself in sales and I believe sales is a noble profession. ” I think the same shift is happening in recruiting.

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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 150