The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies
Sales Hacker
JUNE 11, 2020
Finally, identify the practical limitations of your startup — money, people, and resources. Inbound strategies typically involve content creation and search engine optimization (SEO), which can be done by one person or a small team. This is a fantastic way for startups to begin without costing huge amounts of resources initially.
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