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What Really Works When Hiring VPs and Executive Teams with HubSpot Co-Founder and Chairman Brian Halligan and SaaStr CEO and Founder Jason Lemkin

SaaStr

They implemented a panel-style interview process and a scoring system of 1-4, with 4 being the highest. If you’re too rigid, the immune system will push back pretty hard on you.” A bunch of them we hired out of business school, or out of engineering school, and came up through our farm system.”

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My Favorite Apps of 2022 (As an SMB): Gusto and Bill

SaaStr

So this is just a personal post, not as an investor or blogger or community runner, but as an SMB owner. ” as an SMB. Favorite #01 as an SMB Admin: Gusto. Favorite #02 as an SMB Admin: Bill. Some folks find getting vendors into the system too much work. No, my job is to manage, review and approve bills.

SMB 283
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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. For context, once Kyle started implementing a lead quality system, Owner said no to about 40% of prospects who 15 days prior would have been closed-won. Owner utilizes three tools.

Scale 301
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How Salesforce Runs Its Internal Forecasting Process with Salesforce’s VP Sales Strategy & Programs and RVP SMB Sales

SaaStr

During SaaStr Annual , Eric Huff, VP of Sales Strategy and Programs, and Theresa Stevens, Regional VP of the SMB sales team, shared an “under the hood” look at how Salesforce does its internal forecasting using Salesforce. Anytime you have an opportunity or an interaction with a customer, it has to be logged into the system.

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SaaS Cybersecurity Due Diligence

OPEXEngine

Now comes the final due diligence, including a cybersecurity review. Cybersecurity Due Diligence. Cybersecurity due diligence has been a “good” idea for ten years. Over the past 24 months, due to some high-profile acquisition disasters, it has become critical — and standard.

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Dear SaaStr: At What Point Should a Lead Convert to an Opportunity?

SaaStr

Sales reviews the lead and accepts it as an SAL. For example: At Adobe Sign / EchoSign, we learned that SMB leads who hadnt used our product at least 3 times were far less likely to convert. If they’d sent 3 or more contracts through the system as a PLG / self-serve lead, it was a good one.

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5 Interesting Learnings from Lightspeed Commerce at $750,000,000 in “ARR”

SaaStr

So one large category of software spend is on Point of Sale systems. But “POS” systems and software are everywhere, and are a lot more than just Toast and Square. One leader in SMB commerce is Lightspeed Commerce, founded way back in 2005. And it indeed has strong market share there. Go global when it works, folks!