Buffer Resources

AUGUST 28, 2024

Getting your first 1,000 followers always feels like the biggest hurdle on any social media site. Here’s the ultimate guide on how you can gain your first 1,000 followers on the most popular social media platforms. This is a universal requirement across all social media platforms.

Social Media 100

Social Media AI Search Entertainment Trends 100

Trint

AUGUST 11, 2021

Social media. But with new platforms coming out and ever-changing algorithms, the world of social media management can be tricky to understand. Check out our tips and tricks for social media, the tools you can use and how you can make it work for your business. billion monthly active users, ? Facebook - 2.85

Social Media 290

Social Media Advertising Construction Travel 290

SaaStr

OCTOBER 31, 2024

Many first-time founders have a decent understand of how to charge for their product, but haven’t really rolled it up into a strategy to get to $10m, $20m, $100m in ARR. Too much social-media based pattern matching. Focus and model often change as what it takes to get to the first $10m gets figured out. Cheap is good.

Scale 307

Scale SaaS Social Media Business Model 307

SaaStr

NOVEMBER 19, 2024

We live in a world of online reviews and social media, so any customer can provide their review to the entire world based on their singular experience with your brand — for better or worse. Your customer success strategy has to evolve as your organization grows. Every touch point matters, but you can’t scale like this.

Customer Success 284

Customer Success Scaling Social Media Enterprise readiness 284

Buffer Resources

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

Social Media 127

Social Media Strategy Scale Branding 127

SaaStr

FEBRUARY 25, 2025

Screenshot What doesnt work nearly as well today: Endless generic outbound emails Low energy digital events Break-up emails 2021 SEO strategies 2021 mass-scale content strategies (1000s of pages of content) Spending all day on LinkedIn Most press and most basic PR strategies Customer Success teams that are just there to upsell and not help.

AI 269

AI Scale Social Media Generative AI 269

Buffer Resources

AUGUST 27, 2024

At Buffer, we love a good automation , and we’ve made it our go-to strategy for handling repetitive tasks. Whether using Zapier to keep things flowing between apps, Buffer to manage our social media like a breeze, or Notion to keep our projects on track, these tools have revolutionized the way we work.

Social Media 109

Social Media Systems Review AI Strategy 109

Buffer Resources

OCTOBER 2, 2024

They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. What should you look for in a competitor analysis tool?

Social Media 115

Social Media AI Search Benchmarks Software Review 115

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either. Its benefits aren’t felt right away.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

Buffer Resources

SEPTEMBER 3, 2024

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Yet, it can be tough to gain exposure without a well-thought-out and optimized strategy. External links are best reserved for key social posts (e.g.,

Social Media 105

Social Media B2B Interviewing New CTO 105

Buffer Resources

APRIL 25, 2024

  In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. What is social media SEO? You can go to Instagram, Pinterest, YouTube, or any other social media platform to find creator recommendations.

Social Media 119

Social Media Travel Engineering Trends 119

Buffer Resources

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators.

Social Media 109

Social Media Compensation Technical Review Branding 109

Buffer Resources

SEPTEMBER 19, 2024

It's a fair concern — the last thing you want is to spend the time and resources needed to create a showstopper piece of content only to post it in a social media dead zone that results in… crickets. This is where  social media management tools  like Buffer really shine. EST, and 10 p.m.

Social Media 121

Social Media Entertainment Engagement Data 121

Buffer Resources

APRIL 22, 2024

Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Instead, cast your net wide within the world of text-based social platforms.

Social Media 123

Social Media Scale Growth Hacking Headcount 123

Buffer Resources

SEPTEMBER 26, 2024

Social media changes more rapidly than the weather in the mountains. There’s a new feature, a unique best practice, or even a new social media site just around the corner. Plenty of newsletters provide social media platform updates, and others offer advice on social media success.

Social Media 118

Social Media Marketing Interviewing Leadership 118

Buffer Resources

SEPTEMBER 11, 2024

It’ll come as no surprise that many of the Buffer team are active on most social media platforms. Over the past year or so, though, LinkedIn has quickly become many Bufferoos’ social platform of choice.   This is something Hailley does on LinkedIn, with great results. . "I

Social Media 126

Social Media Entertainment Education Branding 126

Buffer Resources

SEPTEMBER 9, 2024

LinkedIn’s evolution from job search site to social media platform seems complete with the network’s roll-out of its own vertical short-form video feeds in various sections of the app and website.  Choose LinkedIn, and any other social media channels you want the video to be shared on.

Social Media 121

Social Media AI Search Engagement Branding 121

Buffer Resources

JULY 31, 2024

The next section will share details of ten content sources that’ll help you build a content curation strategy that’s low-effort and actionable. For example, if you live and breathe the social media world, Annie Mae’s Social Media Tea and Rachel Karten’s Link in Bio are well-loved newsletters.

Social Media 105

Social Media Software Review Trends Content Marketing 105

Buffer Resources

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Social Media 126

Social Media Branding Trends Innovation 126

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Enhance content performance : Apply proven formulas and successful strategies, reducing the time spent on trial-and-error. But how do you go about creating one? 

Social Media 136

Social Media AI Search Systems Review Innovation 136

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Enhance content performance : Apply proven formulas and successful strategies, reducing the time spent on trial-and-error. But how do you go about creating one? 

Social Media 136

Social Media AI Search Systems Review Innovation 136

Buffer Resources

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

Social Media 137

Social Media Technical Advisors Strategy AI 137

Buffer Resources

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. What is a content pillar?

Social Media 138

Social Media Venture Capital AI Search Banking 138

Buffer Resources

FEBRUARY 1, 2024

Social media growth isn’t one of them. If you’re subscribed to this newsletter, chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work. long-form, live videos, carousels)?

Social Media 124

Social Media Branding Trends Engagement 124

Buffer Resources

SEPTEMBER 18, 2024

There have been many studies analyzing other  social media apps , but because TikTok is a relatively new platform, the numbers are a little more limited.  This is where  social media scheduling tools  like Buffer shine. Is there a best time to post on TikTok?

Social Media 114

Social Media Branding Engagement Trends 114

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 139

Social Media Entertainment Trends Branding 139

SaaStr

AUGUST 21, 2020

A lot of immature language from the CEO, especially on social media. Inclusing on social media, etc. CEOs that act immature on social media I’ve found often don’t go that far. Changes strategy too often. But your strategy shouldn’t change weekly or monthly.

Social Media 335

Social Media B2B Investment Scaling 335

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 139

Social Media Entertainment Trends Branding 139

Buffer Resources

MARCH 7, 2024

These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well. With social media, that’s not the case. 

Social Media 130

Social Media Sales Recruiting Merchant Services AI Search 130

Buffer Resources

APRIL 16, 2024

  After that, we started to see our social media platforms differently—as a chance to bring the retail experience to customers shopping with us from all around the world. We started capturing most of our social media content in our retail stores throughout the day.

Social Media 114

Social Media Scale Sales Strategy 114

Buffer Resources

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   Productivity tools can be a game-changer if you are a social media marketing professional. Using a notes app as a social media marketer means you have a solid place to brainstorm and organize thoughts. 

Social Media 119

Social Media Marketing Payment Features Communication 119

Buffer Resources

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Social Media 111

Social Media Management Software Review Pricing 111

Buffer Resources

MARCH 28, 2024

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. What is a social media crisis?

Social Media 123

Social Media Branding Banking Communication 123

Buffer Resources

DECEMBER 21, 2023

Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year.

Social Media 126

Social Media Trends Engagement Metrics 126

Buffer Resources

DECEMBER 18, 2023

We went into 2022 determined to nail our online advertising strategy. Looking at these results, we decided to cut back on Meta ad spend in May and pause all social media ads in June.  Last year was a big year for my handmade ornaments company, Forged Flare.

Social Media 137

Social Media Scale Marketing Advertising 137

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 273

Scale Sales Hiring Strategy Marketing 273

The Daily Egg

DECEMBER 24, 2020

Online content creation, social media management, SEO, email marketing…the list goes ever on and on. Digital marketing agencies can take these ever-expanding marketing strategies and tactics off your plate so you can focus on running your business. They save […].

Marketing 317

Marketing Social Media Strategy Management 317