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Advertising Week 360: How to Tell the Perfect Startup Brand Story

Trint

In my 30 years of news reporting for ABC, CBS and CBC News I traveled to more than 40 countries, dodged bullets while reporting on wars, I interviewed prime ministers and presidents. I’d never been exposed to software developers and the mysterious world of coding. It made me feel more foreign than when I’d reported abroad.

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“I Was Seduced By a Build Scenario”: 11 Ways to Avoid This Exec’s Greatest Tech Failure

BetterCloud

At MIT’s 2014 CIO Symposium, ThomasNet President Mark Holst-Knudsen said his greatest business/technology failure was building software when they could have bought it. Because there was commercially available software that did the same thing, more or less. “It Holst-Knudsen says this experience has taught him a critical lesson.