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The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard

SaaStr

In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us. So, let’s look at the state of subscription apps and how B2B SaaS can learn from it. Churn is much higher on consumer subscriptions, but you have higher expansion revenue.

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RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions

SaaStr

So RevenueCat (where I was fortunate enough to be the first investor) now is the embedded mobile subscription API for 30,000 (!) Their 2024 State of Subscription Apps Report is out , and here were my top learnings: #1. 70% of Mobile Subscription Apps Now Offer Free Trials, At Least in Part. Billion in tracked revenue.

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The Growing Role of ACH Payments in Subscription-Based Businesses

USIO

Subscription-based models have become a dominant force across industries, from entertainment and media to SaaS and eCommerce. As more businesses embrace this model, ensuring seamless, reliable, and cost-effective payment methods is essential for long-term success.

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85% of Business App Trials Start on Day 0. Don’t Waste Your Shot. The Latest Data from 75,000 Apps and RevenueCat

SaaStr

So RevenueCat has its latest “Sate of Subscription Apps 2025” report out and there is a ton of great stuff in here. So they see 40% of all mobile subscriptions — and a ton of data from it. Across a stunning 75,000 paid subscription mobile apps. Not all of it is relevant to B2B but a big chunk is.

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Leveraging Consumption to Drive Growth: The SaaS Expert's Guide to Usage-Based Pricing

Speaker: Igor Stenmark, Andrew Dailey, &Youssef Yaghmour

You’ll hear how you can Harness complex pricing to boost Product-Led Growth (PLG) and customer satisfaction while reducing churn.

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5 Interesting Learnings from Atlassian at $4.75 Billion in ARR

SaaStr

Revenue growth is up 21% overall, and subscription growth is up 33% — at almost $5 Billion in ARR. So Atlassian is on a bit of a tear. Wall Street is happy. It’s driven Atlassian stock up +28% after the results: Is SaaS back? Let’s dig in. 5 Interesting Learnings: #1.

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Navigating Complex Pricing Models in the Subscription Economy

Blulogix

By BluLogix Team Navigating Complex Pricing Models in the Subscription Economy Introduction In the subscription economy, Managed Service Providers (MSPs) must adapt to increasingly complex pricing models to meet the evolving needs of their customers. Gone are the days of simple, one-size-fits-all pricing.

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The Ultimate Gartner Report to Driving Growth & Recurring Revenue

In 2023, companies are looking to improve their revenue and drive sustainable growth by scaling their subscription offerings, to increase the rate of growth and resilience by moving from one-time sales to recurring revenue.

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AR Management Playbook - Secrets to Reduce AR Aging and Increase Cash Flow

With this playbook, we’ll show you how to implement an AR management process to handle late payments, subscription renewals, and other recurring billing functions. If you’re like many SaaS startups, billing and payment management is a big challenge.

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Demystifying Consumption-Based Pricing: Modeling & the Path to Business Success

Uncover the secrets driving the future of the Subscription Economy. Zuora and BCG’s latest report uncovers how hybrid pricing models—combining subscription and consumption (usage)—are fueling faster growth, especially in AI-driven sectors.

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Top Fraud and Payment Trends for 2023: What SaaS Pros Need to Know

Fraud is ever changing – especially for merchants that offer online services and subscriptions. This report outlines the most common types of fraud to look out for in 2023 and offers merchant-reported preferred best practices to help minimize fraud losses. In the report, you’ll find: The scale and type of fraud seen in the global marketplace.

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SaaS CX: The Optimal Failed Payment Recovery Strategy

Download this guide and learn these insights: How failed payments disrupt the SaaS user experience Why relying on customer service outreach can hurt your subscription business CX best practices that SaaS companies can use to create the ideal failed payment recovery strategy

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SaaS Payments 101: Roadmap for Monetizing Payments

In our SaaS Payments 101 Guide, you’ll learn: How your payment services revenue can exceed your software subscription revenue. Explore this whitepaper to learn more about the payfac opportunity and why it has never been more important to your software business. Why bringing payments in-house will benefit you and your customers.

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Fuel the Engine of Product Growth with an Impeccable Framing Model

Speaker: Scott Sehlhorst - President, Tyner Blain

Usage by individuals then drives companies to purchase subscriptions or licenses. A product-led company is one that grows through user adoption and word-of-mouth recommendation. For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth.