July, 2025

article thumbnail

The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

Overall, public B2B companies are struggling, with growth falling to new lows. But that’s overall. The ones selling outside of tech? Many are doing pretty, pretty, well. TL;DR: While most public SaaS companies are growing at 8-10%, the companies crushing it are those selling outside the tech bubble – restaurants, construction, logistics, and e-commerce.

article thumbnail

Figma's S-1: A PLG Powerhouse

Tom Tunguz

Yesterday, Figma filed its beautifully designed S-1. It reveals a product-led growth (PLG) business with a remarkable trajectory. Figma’s collaborative design tool platform disrupted the design market long-dominated by Adobe. Here’s how the two companies stack up on key metrics for their most recent fiscal year: Metric (2024) Figma Adobe Revenue (YoY Growth) $749M (48%) $21.5B (11%) Gross Margin 88.3% 89.0% Non-GAAP Op Margin 17.0% 44.5% Sales Efficiency 1.00 0.39 Adjusted FCF Margin

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Find CRO Testing Wins: Basic Strategy, No Hype

The Daily Egg

Brands that go to the trouble of conversion rate optimization (CRO) testing usually want to see increases to average order value and revenue per session. The post How To Find CRO Testing Wins: Basic Strategy, No Hype appeared first on The Daily Egg.

Strategy 246
article thumbnail

Figma - Benchmarking the S1 Data

Clouded Judgement

Yesterday Figma filed their initial Form S-1 statement. I wrote about Figma back in Feb ‘21 for those looking for a more detailed breakdown of what the business looked like at the time (a lot has changed!). A Form S-1 is a document companies file with the SEC in preparation for listing their shares on an exchange like the NYSE or NASDAQ. The document contains a plethora of information on the company including a general overview, up to date financials, risk factors to the business, cap tabl

article thumbnail

Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

article thumbnail

Notes from a product design vibe coding hackathon

Intercom, Inc.

In May 2025, the product design team at Intercom came together for a hackathon in our London office. Folks flew in from as far afield as Dublin, Barcelona, Amsterdam, Chamonix, and Merseyside. Our org has 30+ product designers sprinkled across the UK and Europe, so it’s always special to meet up in person. Our mission: build an Intercom-related feature, product, webpage, or experience using nothing but AI.

More Trending

article thumbnail

Top 10 Interesting Learnings From Figma’s IPO Docs … That You May Have Missed

SaaStr

Beyond the obvious metrics of explosive revenue growth (48% YoY at almost $1B ARR!!) and strong unit economics … Figma’s IPO filing also reveals fascinating insights about the future of software creation, team collaboration, and platform business models. Here are the hidden gems: 1. The Great Role Blur: Designers Are Now the Minority Non-designers make up two-thirds of Figma’s 13+ million monthly active users.

article thumbnail

Payment processing in Canada: A roadmap for platforms eager to expand 

Payrix

The Canadian card and payments market is valued at approximately $913.4 billion, according to GlobalData , with a projected Compound Annual Growth Rate (CAGR) of over 5% until 2028, showing the strength and stability of a thriving market with significant growth opportunities for those ready to strike. The Canadian eCommerce and online payments sectors continue to thrive as well, with expectations of reaching north of $140 billion in growth by 2025, a CAGR of 17% over the past 5 years.

article thumbnail

7 A/B Testing Examples (Proof that Experimentation Works)

The Daily Egg

It’s normal not always knowing exactly where to start when you’re planning to run conversion rate optimization (CRO) experiments. Even if you met the A/B. The post 7 A/B Testing Examples (Proof that Experimentation Works) appeared first on The Daily Egg.

263
263
article thumbnail

Clouded Judgement 7.4.25 - Happy 4th!

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Happy 4th! Just updating the tables / charts this week, I’ll be back next week with more written content. Top 10 EV / NTM Revenue Multiples Top 10 Weekly Share Price Movement Update on Multiples SaaS businesses are generally valued on a multiple of their revenue - in most cases the projected revenue for the next 12 months.

Cloud 157
article thumbnail

Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

article thumbnail

New in Buffer: LinkedIn Profile Analytics

Buffer Resources

For the past couple of years, I’ve been using Buffer to build a posting habit on LinkedIn. I’ve been sharing what I’m learning, posting about work and life, and trying to stay consistent. But one thing has always been missing: a simple way to see what’s working. That’s exactly what we’re introducing today: LinkedIn Profile Analytics , now available inside Buffer.

article thumbnail

How To Adjust Your Content Strategy for Google’s AI Mode

The Moz Blog

Struggling to stay visible in Google’s AI-driven search? Learn how to pivot your content strategy for AI Mode and future-proof your brand’s discoverability.

AI Search 105
article thumbnail

The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

Veeva is the dominant cloud software provider for life sciences – serving pharmaceutical, biotech, and medical device companies with mission-critical applications for drug development, clinical trials, regulatory compliance, and commercial operations. Started as “Salesforce for Pharma” in 2007, now the essential technology backbone for companies bringing medicine to market.

article thumbnail

Webinar Recap | Scaling Payments: Strategies to Attach and Amplify Processing Volume

Stax

In today’s competitive SaaS landscape, simply acquiring customers isn’t enough. The real key to sustainable growth and increased revenue lies in maximizing payment attachment – the adoption and usage of integrated payments by your existing customer base. This powerful concept moves beyond just selling software; it transforms your platform into the central hub for your customers’ financial operations, creating deeper value and unlocking significant revenue streams.

article thumbnail

Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

article thumbnail

The 7 Best Hello Bar Alternatives That I Recommend

The Daily Egg

Looking for the best Hello Bar alternatives to build popups, banners, and opt-in messages on your website? You’ve come to the right place. In this. The post The 7 Best Hello Bar Alternatives That I Recommend appeared first on The Daily Egg.

147
147
article thumbnail

Ad Hijacking: The Hidden Threat to Your Paid Ad Campaigns

Neil Patel

You’re running paid search campaigns. The targeting is dialed in. Your copy is converting. But somehow, your performance is slipping. You might be getting hijacked. Ad hijacking is one of the most overlooked threats in paid media. Hijackers will often create their own media or copy to mimic your ads. In many cases, it can be difficult to detect but it’s a bit more obvious on social media (i.e., logos or branding can look off, creative looks cheap or rushed, etc.).

article thumbnail

Payment Horror Stories: The How and Why Behind the Most Vicious Attacks on Your Payment Stack

FastSpring

In this episode of Growth Stage, we interview payments industry legend and VP of Payments at FastSpring, Jeremy Waxman about his thoughts on what the most common payment stack attacks are, why bad actors choose those particular types of attacks, and what you can do to make your payment stack more secure regardless of who your payment provider is. With 25+ years of experience spanning Comcast, Fiserv, and Digital River, Jeremy has seen it all — from brazen carding attacks to operationally overwhe

article thumbnail

Pinpoint What Works: Track Individual Link Clicks in Group Messages

Nimble - Sales

We’ve just rolled out a small—but mighty—upgrade to Nimble’s Group Messages: you can now see exactly which links your contacts clicked, and how many times. Before, you could only view the total number of clicks in a message. Helpful? Sure. The post Pinpoint What Works: Track Individual Link Clicks in Group Messages appeared first on Nimble Blog.

59
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Dear SaaStr: How Long of a Ramp Period Should I Give a New VP of Sales?

SaaStr

Dear SaaStr: How Long of a Ramp Period Should I Give a New VP of Sales? Look, to be clear, the best ones just hit the ground running. Their first week and really even their first day. Everyone else … looks a little lost when they start 😉 For a Head of Sales at a seed or Series A startup, you should give them one full sales cycle —usually 90 days—to show meaningful progress.

article thumbnail

What are Mobile Payment Services and How Do You Select the Right One for Your Business?

Stax

Building loyalty as a business means meeting your customers where they are, especially where payment options are concerned. Thanks to smartphones and secure authentication, mobile payments continue to explode in usage. In fact, the global mobile payment market was valued at US $2.67 trillion in 2024 and is projected to grow to roughly US $10.48 trillion by 2033.

article thumbnail

How to Scale Marketing Personalization Without Losing Authenticity

The Daily Egg

Have you ever felt like brands are talking at you instead of to you? Today’s audiences expect more than a generic message. They want relevance, The post How to Scale Marketing Personalization Without Losing Authenticity appeared first on The Daily Egg.

Scaling 147
article thumbnail

GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach.

article thumbnail

5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

article thumbnail

Are AI Overviews Worth Pursuing? — Next Level

The Moz Blog

In this edition of our educational Next Level series, Meghan covers practical strategies for analyzing whether AIOs are worth going after, how to redefine success, and how to adjust your content strategy in an ever-changing SERP landscape.

AI 70
article thumbnail

How Startups are Getting Compliant Faster with Automation 

Scytale

Information security compliance is a key challenge that most startups must endure prior to doing business with any company that processes sensitive information. This is the harsh reality and it may be overwhelming for many startups that are in the infancy stages of their businesses. TL;DR Compliance is essential for startups, with frameworks like SOC 2, ISO 27001, and HIPAA required by most businesses to ensure data security.

Startup 52
article thumbnail

Dear SaaStr: What Quota Should I Give to my Enterprise Sales Reps?

SaaStr

Dear SaaStr: What Quota Should I Give to my Enterprise Sales Reps? For enterprise sales reps, quotas typically range from 3x to 5x their fully burdened on-target earnings (OTE). This means if your rep’s OTE is $200K, their annual quota should be somewhere between $600K and $1M in bookings. The exact number depends on your deal size, sales cycle, and how mature your sales process is.

article thumbnail

The Price of Convenience: Is There Such a Thing as Free Credit Card Processing?

Stax

In a consumer landscape where convenience is always a priority, credit card processing has become an essential mechanism for businesses to accept payments seamlessly. But behind every smooth credit card transaction is a complex system connecting various entities—most of whom take a cut out of the transaction. Traditionally, merchants would shoulder these costs in the form of credit card processing fees.

article thumbnail

SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

article thumbnail

Landing Page Copy that Always Converts + 5 Secret Tricks

The Daily Egg

A compelling landing page copy will draw more eyeballs to your website, improve your brand’s reputation, and attract more visitors through word-of-mouth marketing or organic. The post Landing Page Copy that Always Converts + 5 Secret Tricks appeared first on The Daily Egg.

Marketing 147
article thumbnail

How to scale smart and unlock growth with fractional customer success leadership

ChurnZero

Picture this: You work for a startup. You know customer success is essential. But you’re struggling to build a robust CS function without overextending your resources. Sound familiar? Enter fractional customer success leadership: hiring a seasoned CS professional to take on a role on a part-time or contract basis. This might just be the flexible, scalable solution you’ve been searching for.

Scale 52
article thumbnail

The MozCon London 2025 Final Agenda Has Arrived!

The Moz Blog

Get your first look at the highly anticipated MozCon London 2025 schedule is here! Dive into a full day of actionable insights and expert talks covering AI's impact, conversion strategies, brand building, and more. Don't miss your chance to be part of our inaugural London event.

AI 95