SaaStr
APRIL 2, 2025
So Freshworks started off as a low-end Zendesk competitor (Freshdesk), but relatively early expanded into a whole suite of related products for service and support, and most of its growth today is fueled by its lower-end competitor to ServiceNow, it’s “EX” products. The support space has been turned upside down by AI, with as much as 40% of all support issues now handled by AI at many leaders.
USIO
APRIL 15, 2025
What is FedNow? Real-time payments: Funds move instantly between financial institutions, even on weekends and holidays. Always on: 24/7/365 availability, unlike ACH which settles in batches and is unavailable on nights, weekends, and holidays. Backed by the Fed: Operated by the Federal Reserve, so its secure, reliable, and widely trusted. B2B & B2C friendly: Ideal for consumer-to-business, business-to-business, and government disbursements.
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The Daily Egg
APRIL 14, 2025
Hidden keywords used to be one of the most blatant black hat SEO tricks: stuffing content behind the scenes to manipulate search engines. For a. The post Hidden Keywords Are Back (and Still a Terrible Idea) appeared first on The Daily Egg.
Tom Tunguz
APRIL 9, 2025
Pricing is one of the most complex topics in software. Changing pricing is never simple. It is a company-wide evolution that has the potential to completely reshape your entire business & your customer relationships. Few have executed this transition better than Barr Moses , Co-Founder & CEO of Monte Carlo. Join us for a candid conversation with Barr as she shares how Monte Carlo transitioned from ARR to daily revenue as the core operating metric for the business.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Stax
APRIL 15, 2025
For subscription-based businesses achieving consistent and predictable revenue growth is the holy grail. In fact, monthly recurring revenue (MRR) is one of the most important metrics subscription businesses should be aware of. In this article, we’ll explain what MRR is, how businesses calculate MRR, and how to improve your monthly revenue for sustainable long-term growth.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
APRIL 8, 2025
So it’s become a thing with many founders and VCs to think how far you can go in AI today. Many of the early break out leaders in AI for B2B and otherwise have been “small but mighty teams” Honestly we’d all love it if that scaled. But there are two issues before you try to replicate this. The first one is that it’s a competitive world.
USIO
APRIL 4, 2025
Healthcare is evolving quicklyand payment expectations are evolving with it. For medical billing software providers, that means delivering more than just clinical functionality. It means empowering medical facilities and their patients with seamless, secure, and efficient financial tools. With Usio HIPAA-compliant, PCI Level 1 certified fintech payment solutions, youre not just embedding payment functionalityyoure enhancing the entire healthcare payment ecosystem.
The Daily Egg
APRIL 14, 2025
Customer value optimization (CVO) turns traffic into profit. Its not about getting more clicks its about getting more from every customer. CVO turns casual. The post How To Measure and Improve Customer Value Optimization appeared first on The Daily Egg.
Payrix
APRIL 10, 2025
In todays competitive software market, forward-thinking trade and field service platforms are no longer asking if they should modernize their payment infrastructure, theyre working diligently to source the right payments partner to implement innovative solutions before their competitors beat them to the punch. Embedding payments and financial experiences is the next frontier for trade and field service software platforms looking to boost revenue while enhancing the customer experience.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Stax
APRIL 3, 2025
According to the Worldwide Retail Ecommerce Forecast 2024 by eMarketer, eCommerce will account for 21.0% of retail sales in 2025, amounting to $6.862 trillion. This is expected to grow to 22.6% and reach $7.956 trillion by 2027. Like most business owners, your instincts tell you to hop on the bandwagon and launch an online store for your business. But launching your eCommerce store is just half the equationaccepting payments efficiently and effectively is a whole different ball game.
Nimble - Sales
APRIL 3, 2025
Introducing Nimble Email Marketing! From personalized campaigns to large-scale outreach, Nimble empowers you to build relationships and drive growthall within one intuitive platform. With this brand-new feature, you can send unlimited emails, create stunning campaigns using a drag-and-drop editor or The post Introducing Nimble Email Marketing: Drive Engagement and Fuel Growth appeared first on Nimble Blog.
SaaStr
APRIL 5, 2025
Kobe Conrad, Head of Growth at Rupa Health and Onleet, took the stage at SaaStr Annual to break down the five growth channels that transformed Rupa Health from a $20M seed-stage startup into a platform with hundreds of millions in equity and a 4,000% increase in user acquisition over three and a half years. Rupa Health is often described as the Amazon for lab work.
USIO
APRIL 2, 2025
If your business is still buried under stacks of paper bills and invoices, we need to talk. Printing, mailing, stuffing envelopes, and chasing down payments isnt just a hassleits expensive, inefficient, and, lets be honest, completely unnecessary in 2025. But we get it. Not all customers are ready to go paperless. Thats why Usio gives you the best of both worlds : Full-service print and mail for those who still love a paper bill.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
The Daily Egg
APRIL 10, 2025
A free keyword research tool is a platform, app, or website that allows you to search competitive keywords for free. Keywords (also known as search. The post 7 Free Keyword Research Tools (The Best of the Best) appeared first on The Daily Egg.
User Pilot
APRIL 8, 2025
Gathering mobile customer feedback shouldnt just be a checkbox item. As a product manager, I believe its a critical step to understanding whos really using your app, whats tripping them up, which features are making a difference, and how many users might opt for your paid plans. When you tap into direct feedback, you stop guessing and start making confident moves that keep your users satisfied.
Stax
APRIL 8, 2025
For many small business owners, credit card processing fees may seem like a hefty price to pay for providing convenience to customers. Even if you consider them to be a cost of doing business, credit card fees can quickly eat away at your already slim profit margins. Merchants paid a record $172 billion in payment processing fees in 2023. This figure may continue to climb as inflation rises and credit card networks boost their processing rates.
Sales Hacker
APRIL 15, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during Gongs rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
SaaStr
APRIL 7, 2025
After just a month of launching our own SaaStr AI (trained on a decade of content and hundreds of founders, speakers, and events), we’ve already had over 34,000 (!) conversations with our AI in just the first 30 days. This has completely opened my eyes to what AI can truly do in the real world – not just in coding and support, but what it will do for all our apps.
Buffer Resources
APRIL 15, 2025
Imagine a place where you can stay updated on your college roommate’s life, get book recommendations, discover new brands, and learn more about anything you like. That’s exactly what Instagram is for you, for me, and for over one and a half billion other active Instagram users. In this beginner’s guide, I’ll share everything you need to know about Instagram — from getting started by creating an account to growing your business or personal brand on the platform.
The Daily Egg
APRIL 7, 2025
Lets face it, most of what we see online today feels impersonal, mediocre, and robotic thanks to the rise of AI. Most content is subsumed. The post Building a Personal Brand Isnt Optional AnymoreHeres Why appeared first on The Daily Egg.
User Pilot
APRIL 8, 2025
Mobile slideouts are small, non-intrusive messages that slide into view on your app screen. Slideouts are great for effectively using the limited space available on smaller mobile screens compared to desktops. Plus, since they slide in and out as needed, they’re useful for delivering contextual information without interrupting the user experience.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Sparktoro
APRIL 8, 2025
One of the fundamental mistakes I see executives and marketing leaders make over and over is investing in the wrong part of the demand funnel. In this week’s 5-Minute Whiteboard, I’ll walk through an example of demand creation at the top vs.
Sales Hacker
APRIL 8, 2025
Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade. Discussed in this Episode: How to turn coworkers into mentorsand why it matters.
SaaStr
APRIL 14, 2025
SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. Heres why this years event is bigger, bolder, and more impactful than ever. It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! It’s May 13-15 in SF Bay, again on our 40+ acre indoor-outdoor campus !
BetterCloud
APRIL 15, 2025
Last week, our CEO, Jesse Levin, had the pleasure of speaking with Rentokil Initial CIO (BetterCloud customer), Mark Purcell, on theCUBE podcast with Rob Strechay for Google Cloud Next 2025. This discussion dove deep into the complexities of SaaS management, its role in accelerating time to value for mergers and acquisitions (M&A ), and the burgeoning role of AI.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
The Daily Egg
APRIL 7, 2025
Quality content exists on a spectrum. Its grounded in your products or services context, your target audience, and your business goals. What once was considered. The post The Bar for High Quality Content has Changed appeared first on The Daily Egg.
User Pilot
APRIL 3, 2025
A new user just signed up for your app. They log in, excited to explore, only to be met with: Nothing. No welcome screen, tooltips, popups, or announcements… no form of in-app guidance. They click around but dont really know where to start. Theyre just staring at an empty interface without any onboarding direction or support options. Frustrated, they exit the mobile app , probably for good.
Predictable Revenue
APRIL 10, 2025
For founders, a podcast is a business development tool. It gives you a reason to connect with your Dream 200. The post Podcasts as a Growth Channel with Dr. Jeremy Weisz appeared first on Predictable Revenue.
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