March, 2025

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When to Hire Your First CFO — From OnlyCFO

SaaStr

A topic I find founders get a bit or often a lot wrong is … When To Hire Your First CFO. We’ve got a guest post below from OnlyCFO on this very topic! If I had to summarize all my learnings, it’s that you can’t really hire a full-time head of finance too early, but many of us go to hire a “CFO” around $10m-$30m ARR, when we really need a VP/SVP of Finance.

Scale 319
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The Mirage in the Software Clouds

Tom Tunguz

Public SaaS companies’ growth rates have halved since 2023, as David Spitz pointed , from 36% to 17%. Why? There are few, fast growing, younger SaaS companies to sustain the growth rates. The top quartile companies are growing at slower rates today than the bottom quartile companies in 2016. The median has never been lower in the last ten years.

Software 170
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Clouded Judgement 3.21.25 - M&A Roars Back

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now M&A is Back! We’ve seen a ton of M&A in the first quarter of the year. Will the floodgates open? Probably depends on whether the deals make it through regulatory approval. If they do, I expect a lot more M&A activity to follow.

Cloud 162
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The Hidden Costs of Managing Invoice Print and Mail In-House

USIO

Handling invoice print and mail in-house seems like a cost-effective and manageable process. At first glance, it may appear to give greater control over billing and customer communications. However, when you look beyond the surface, the hidden costsboth financial and operationalbegin to add up. From labor and equipment expenses to security risks and inefficiencies, managing this process internally can drain resources and divert attention from core business operations.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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How to Increase Organic CTR and Why Even Bother

The Daily Egg

The first page of Googles search results is overcrowded AI Overviews, SERP features, and paid ads all competing for attention before organic results even. The post How to Increase Organic CTR and Why Even Bother appeared first on The Daily Egg.

AI Search 263

More Trending

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Where Are The 2021 Unicorns Today? 60% Are Stuck In Limbo, Per Carta

SaaStr

So there’s an uncomfortable truth that VCs don’t discuss outloud that often, but everyone has sort of accepted. Everyone resisted in 2022 and into 2023, but by 2024 they began to capitulate. That a lot of unicorns that hit $1B+ valuations in 2020-2021 … probably aren’t really unicorns anymore. How many? Over 60% haven’t raised funding since 2021 and likely never achieved the scale to do so, or have seen growth slow: Per Carta, a , : 374 of the original 616 pool ha

Scaling 311
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Halving R&D with AI & the Impact to Valuation

Tom Tunguz

Engineering teams within AI application startups are much smaller than a classic software company - maybe half the size or less. Let’s run an experiment : let’s assume every public software company benefits immediately to the same extent & cuts R&D spending by half. 1 How would the value of these businesses change? 2 72% of unprofitable SaaS companies would become profitable.

AI 170
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Clouded Judgement 3.7.25 - Economic Growth Slowing?

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Continued Uncertainty Last week I wrote about the period of max uncertainty we’re in - particularly the political and economic uncertainty (and how they’re related). This week, we saw an economic forecast predict Q1 GDP to shrink nearly 3%.

Cloud 157
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Reducing Costs and Increasing Revenue with Integrated Payments

USIO

Managing payments efficiently isnt just a convenienceits a necessity. For companies handling high volumes of transactions, traditional payment systems often lead to inefficiencies, hidden costs, and unnecessary complexity. Integrated payment solutions offer a streamlined approach, helping businesses cut costs while boosting revenue. By embedding payment capabilities directly into existing business systems, companies can eliminate redundancies, improve cash flow, and create a smoother experience

Payments 130
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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The Only Story Elements That Matter in Storyselling

The Daily Egg

Storyselling is a sales strategy that uses meaningful stories to connect customers with products or services and convince them to make a purchase. Its a. The post The Only Story Elements That Matter in Storyselling appeared first on The Daily Egg.

Strategy 263
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Customer Research 101: The Complete Guide for SaaS

User Pilot

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research.

SaaS 83
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Redpoint: 31% of All VC Money Last Year Went Into Just 20 Deals

SaaStr

So we’ve all watched the mega VC rounds for OpenAI, Databricks, Anthropic etc as VCs deploy billions into the AI winners at scale. But just how much of venture capital overall is going to … the top names? Far more than ever, per Redpoint’s latest data. In 2024, 31% of all VC capital went into just 20 deals. A record. From 2020-2022, the top 20 deals were just 6%-8% of all VC capital.

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Lopsided AI Revenues

Tom Tunguz

Which is the best business in AI at the moment? I analyzed Q4 revenue data from publicly traded companies across multiple sectorssoftware companies, consulting firms, and hardware manufacturers to determine which segment dominates the AI market. NVIDIA’s data center business dominated the field, generating $31b in Q4 revenue with impressive margins exceeding 70%.

AI 245
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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What is a Payment Processing System and How Does It Work?

Stax

According to the US Federal Reserve in 2022, general-purpose card payments reached $153.3 billion transactions and $9.76 trillion in value. On top of that, 69% of Americans online in 2023 said they used digital payment methods to make a purchase. As a business owner, you just cant afford to ignore these statistics. Youll be locking out a significant customer segment with high purchasing power to propel your business forward.

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How to Calculate Cost Per Opportunity

Kellblog

My marketing professor once said, The answer to every marketing question is, “It depends.” Thus, the important part is knowing on what. So, how do you calculate the cost/opportunity? Well, it depends! On what? On the specific question you’re trying to answer. When people ask about cost/opportunity, they usually have one of two things in mind: An efficiency question — e.g., how efficiently does marketing spend convert into sales opportunities (oppties)?

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42 Blog Niche Ideas that Beginners Can Still Win

The Daily Egg

Picking a blog niche is a big commitment. The niche you choose determines how much money you can end up making on your blog. You. The post 42 Blog Niche Ideas that Beginners Can Still Win appeared first on The Daily Egg.

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fsBuilds: How to Add FastSpring to Your Web Shop (Video)

FastSpring

About this series: fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSprings systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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The New Rules of AI Startup Growth: 5 Key Lessons from Cohere, Together AI & Salesforce Ventures

SaaStr

The Traditional “Triple, Triple, Double, Double, Double” Rule is Dead for AI Startups If you’ve been in SaaS for a while, you know the classic growth rule of thumb: “Triple, Triple, Double, Double, Double.” It was the gold standard for B2B software companies scaling from $1M to $100M ARR. But here’s the thing – AI startups are breaking this model entirely.

AI 278
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The SaaS Revenue Hierarchy: Why Defining Your Revenue Streams Matter

The SaaS CFO

One of the most critical aspects of SaaS financial management is having clear and distinct revenue streams. A well-structured SaaS P&L provides fundamental data for analyzing margins, operational efficiency, and business health. However, many SaaS companies do a poor job of clearly defining their revenue streams. This has major impacts on how you manage your […] The post The SaaS Revenue Hierarchy: Why Defining Your Revenue Streams Matter appeared first on The SaaS CFO.

Revenue 65
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Stax Connect ISVs: Unlock PayPal, Venmo, and BNPL for Your Merchants

Stax

The best ISVs go beyond simply providing merchant services. They also invest in their client’s success and help them thrive. One way to do that is by providing merchants with more tools and options to boost conversions, attract customers, and streamline transactions. In line with that, we’re thrilled to announce that Stax Connect ISVs can now give merchants the ability to accept PayPal, Venmo, and Pay Later (BNPL).

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Decoding SaaS Exits: The Most Common Patterns of Successful SaaS Companies

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

Scale 67
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Top 10 Tech Startup Founders in the UK for 2025

Scytale

As the UKs tech startup ecosystem continues to thrive, visionary founders are driving innovation across various industries, shaping the future of technology , finance , healthcare , and beyond. Apart from building successful companies, these entrepreneurs are taking it a step further – rewriting the rules of business and disrupting traditional models.

Startup 59
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Hate Google Analytics? 5 Alternatives to Replace GA4

The Daily Egg

With the shaky transition from Universal Analytics (GA3) to Google Analytics 4 (GA4) in July 2024, users have grown increasingly dissatisfied with GA4’s features, its. The post Hate Google Analytics? 5 Alternatives to Replace GA4 appeared first on The Daily Egg.

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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

Alex Rosenblatt was the first marketing hire and Chief Marketing Officer at Datadog, all the way through IPO and beyond. He spent over eight years scaling their marketing from zero to supporting a multi-billion dollar public company. Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth.

Scale 244
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The Future of Monetization: Why Usage-Based Billing is the Key to Scalable Growth Introduction

Blulogix

By BluLogix Team The Future of Monetization: Why Usage-Based Billing is the Key to Scalable Growth Introduction Introduction Subscription models have dominated the digital economy for years, but in 2025, usage-based billing is emerging as the smarter, more scalable approach. Businesses are shifting from flat-rate subscriptions to consumption-based pricing to better align with customer value and market demands.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How are Interchange Fees Calculated?

Stax

Credit and debit cards have become the preferred payment methods for many, and it isn’t hard to see why. This small rectangular piece of plastic enables customers to ditch bulky wads of cash, making payments easier and safer. In 2023, 27% of all point-of-sale (POS) payments were made using credit cards while 23% were made with debit cards. A survey by Forbes Advisor also revealed that 33% of consumers prefer to use credit cards as they’re safer than carrying cash.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Prior to that, she led marketing teams at an impressive array of companies, including Asana, Honor, Google, and Microsoft.

Scale 75
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How Much Is A Venture Firm Worth?

Tom Tunguz

A small spin-out from a publicly traded behemoth launched with the ambitious vision of transforming their entire industry. Within just a few years, as capital markets shifted in their favor, they emerged simultaneously as both innovators & titans in their field. We don’t often think of private equity this way, but that’s exactly what happened when KKR spun out of Bear Stearns and Michael Milken at Drexel Burnham Lambert catalyzed the junk bond boom of the 1980s.