SaaStr

APRIL 14, 2020

Or call center. But they aren’t seeking to cancel vendors they trust and need. And setting different goals for sales and retention for each segment: Growing. Almost all of you have at least one segment of customers growing now. Maybe it’s healthcare. Or remote workers. Or esports. Or e-commerce. Seats will shrink.

Scale 324

Scale Sales Healthcare Retention 324

Buffer Resources

AUGUST 6, 2024

  If you’re not familiar with the term, thought leadership is the practice of positioning yourself as an expert and a trusted authority in your industry or niche. Before they hire you, they want to understand if they can trust you and get a taste of what you’d bring to the table if you worked together. 

Social Media 114

Social Media Business Leadership Sales Hiring 114

SaaStr

NOVEMBER 13, 2023

years, has seen massive growth and over 14 different frameworks, trust center capabilities, Enterprise risk management capabilities, audit capabilities, work center capabilities, over 100 plus integrations, and 350 different features. #1: Let’s see how Drata does it — a relatively young company of only 2.5 1: Ship Fast.

Scale 290

Scale Scaling Sales Hiring Construction 290

SaaStr

JULY 29, 2021

As the sales landscape evolves and buyers grow more independent, it can be tricky for sales teams to figure out how to build trust and connect with their prospects. Create Trust and Stand Out in Sales. Instead, Dorsey emphasizes that the key to trust is demonstrating that you understand precisely what problem your product solves.

Sales 246

Sales Social Media Marketing Branding 246

SaaStr

AUGUST 11, 2022

Drata is the world’s most advanced security and compliance automation platform with the mission to help companies earn and keep the trust of their users, customers, partners, and prospects. Its software sets HR free to do great work and be more strategic, which helps the entire organization do the same.

Payment Solutions 269

Payment Solutions Payment Services Payments Payment Methods 269

Tom Tunguz

OCTOBER 23, 2023

” Google: “We also integrated Duet AI across our cybersecurity portfolio to differentiate in the marketplace, providing generative AI-powered assistance in Mandiant Threat Intelligence, Chronicle Security Operations and Security Command Center.

AI Search 312

AI Search AI Cloud Azure 312

SaaStr

SEPTEMBER 8, 2022

Pilot’s leading team of US-based experts, supported by elegant software, delivers world-class bookkeeping, tax, and CFO services trusted by growing businesses like yours. Share security advisories, compliance updates, and more in various channels using Trust Center Updates.

SaaS Payments 246

SaaS Payments Payment Services PayFac as a Service Marketplace as a Service 246

SaaStr

APRIL 26, 2022

With a seasoned solo founder that knew security cold, Zscaler has been a quiet winner in Zero Trust and more. SLA 99.999% across 150+ Data Centers. Even in a challenging time for public stocks. Zscaler is worth a breathtaking $30B at $1B in ARR, growing a stunning 63%. 5 Interesting Learnings: #1. Yes, this is hard.

Scale 306

Scale Cloud Scaling Revenue 306

SaaStr

DECEMBER 14, 2023

Teleport’s Zero-Trust security approach makes it the tool of choice for CISOs and compliance officers, but developers love it because their experience accessing everything from SSH and Windows servers to databases to Kubernetes to web applications is simply easier. #2. Mary graduated with honors with an A.B.

Venture Capital 289

Venture Capital Benchmarks Cloud compliance 289

SaaStr

JANUARY 11, 2021

The VP Sales will in fact feel like a huge cost center. That way, your VP Sales is not just a huge cost center on your P&L. Trust me, I can tell you having been a VP in a F500 Tech Co … they are plenty of execs who try to manage but can’t actually do the job itself, at all, or at least, not anymore.

Sales Hiring 295

Sales Hiring Scale Sales Interviewing 295

User Pilot

OCTOBER 19, 2024

Improves customer loyalty When customers are satisfied, they are more likely to forgive occasional mistakes or setbacks, demonstrating loyalty and trust. Avoid overpromising and underdelivering, as this can erode trust and lead to customer dissatisfaction. Userpilot resource center. Amongst other things, it: 1.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

SaaStr

JANUARY 21, 2020

A trusted partner can help navigate the buying centers and decision-making steps in the account. Avanish Sahai is Vice President ISV & Apps Partner Ecosystem at Google Cloud and a member of the Board of Directors for Hubspot.

Enterprise 293

Enterprise SaaS Cloud Scale 293

SaaStr

NOVEMBER 25, 2022

Trust is the foundation of a successful partnership—whether with partners or customers—and enables you to achieve the desired results. To make your product a success, you must trust your customers. Here are the three lessons from Atlassian to take with you on the journey of building trust and scaling your startup. Be patient.

Scale 265

Scale Scaling Marketplace as a Service Entrepreneurship 265

Unbounce

JANUARY 6, 2025

Objectives at MOFU: Build trust with case studies, testimonials, and in-depth content. Use this Unbounce template Case study pages Case study pages share real customer success stories to build trust with prospects and show how you help similar companies solve similar problems. Here are key practices to keep in mind. March 14, 2024.

Sales Funnel 111

Sales Funnel Payment Methods SaaS Payments Payment Services 111

SaaStr

FEBRUARY 20, 2023

Pleo’s VP of Product Growth, Haresh Baraj, and Commercial Director, Aiyana Scully Moorhead, share their stories on breaking down barriers to build trust and empathy that enable collaboration and push. Top takeaways Break down barriers to build trust and empathy for customers and employees. But there are a few ways to overcome this.

Management 246

Management SMB Communication Sales 246

SaaStr

AUGUST 28, 2023

Notion COO Akshay Kothari, Motive CEO and Founder Shoaib Makani, and CEO and Co-Founder of Incredible Health Iman Abuzeid share the secrets of ensuring their company-centered values and purpose remained an anchor amidst hypergrowth. Creating values takes time — trust the process. Be a pace-setter. Be a truth-seeker. Be kind and direct.

Company Culture 246

Company Culture Scaling Interviewing Startup 246

SaaStr

OCTOBER 6, 2022

Share security advisories, compliance updates, and more in various channels using Trust Center Updates. Get fewer security questionnaires, and breeze through them using your own SafeBase Knowledge Base. WorkOS provides APIs to make your app enterprise-ready, with pre-built features and integrations required by IT admins.

GCP(Google Cloud Platform) 246

GCP(Google Cloud Platform) Azure AWS Enterprise readiness 246

Buffer Resources

JULY 23, 2024

  We’ve since published a new press release about once a month and have continued to see the impact on website traffic, sales, general brand visibility, and consumer trust. Best of all, it’s really not that hard.

Marketing 107

Marketing Branding ChatGPT AI 107

SaaStr

SEPTEMBER 12, 2023

If done right, customer success can drive significant additional revenue through attitudinal loyalty and trust, proving it is a revenue enhancer, not just a cost center. Most SaaS products are not commodities that can be easily swapped, so customers are willing to pay fair prices for trusted brands.

Sales Hiring 290

Sales Hiring Technical Advisors Compensation Outsourced Development 290

SaaStr

NOVEMBER 9, 2022

Winning the trust of your customers may take time (and can be lost in a fraction of that time), but earning that trust is essential to success. Always work to center your values from top to bottom, from fundraising to hiring. Lifting your foot off the accelerator. Because value isn’t just made, it’s earned.

Underperforming Technical Team 49

Underperforming Technical Team Business Scale Business Model 49

Buffer Resources

SEPTEMBER 4, 2024

I show up knowing what we can bring to the table: we’ve built trust in our communities as experts in photos, stories, legacy storytelling, and memory-keeping and can provide phenomenal education to customers. Finally, I always keep the human touch front and center. Why does what we do matter to them?

Education 107

Education Engagement Software Business 107

SaaStr

MAY 10, 2022

If you have a comprehensive, compelling vision, it will be easy for your teams to trust it and rally behind you. Your mission and vision should be embedded into the culture and practices of your organization, centering everyone around the same long-term goals.

Travel 276

Travel Revenue Underperforming Technical Team Scale 276

Sales Hacker

NOVEMBER 29, 2024

HG Insights has been writing market reports for years as the pioneer of tech adoption and market insights and is trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Investment 113

Investment Technical Review Development Team Review Scale 113

Intercom, Inc.

JANUARY 13, 2021

Or do you put customer experience at the center of everything at the risk of scaling up an outsize support operation? . This meant that businesses were facing a difficult choice , particularly as they scaled. Do you prioritize efficiency at the expense of customer experience ?

Scale 243

Scale Scaling Communication Mobile 243

Intercom, Inc.

JULY 8, 2020

Support has changed in innumerable ways, from the emergence of call centers ( yes, phones were novel once ) to the shift to social media. You can point to FAQs in your help center and use chatbots to instantly answer common questions. I’ve long advocated for support as a value driver, not a cost center.

Headcount 203

Headcount Social Media Customer Support Scaling 203

SaaStr

DECEMBER 13, 2021

The developers you engage with often become your first adopters, who then become product evangelists—and they’ll help you scale and solidify trust within enterprises, too. If you can figure out how to do it again and again, then you have something unique.”. Open Source is here to stay—and Open Source + SaaS is the future.

Enterprise 246

Enterprise AI SaaS AWS 246

SaaStr

JANUARY 4, 2020

Trusted Insight. VCs will be there all the time (see next few points), but everything from our Meet-a-VC presentations to our VC Braindates and more are centered on Money Day, March 12. Renegade Partners (including Renata Quintini). Upfront Ventures (including Mark Suster). Redpoint (including Tomasz Tunguz). Salesforce Ventures.

Cloud 215

Cloud Mobile SaaS Metrics 215

Buffer Resources

FEBRUARY 13, 2025

I share value with every post My content strategy centers on sharing practical, actionable value without asking for anything in return. This approach naturally establishes trust. By demonstrating real-world expertise rather than theoretical knowledge, these case studies help establish trust before the first conversation.

Consulting 91

Consulting Social Media Engagement Trends 91

SaaStr

MAY 30, 2023

This partnership brought Monte Carlo’s content to new audiences and platforms, amplifying its impact and establishing them as a trusted industry thought leader. They recognized that storytelling is most impactful when it centers around individuals and their experiences. Key Takeaway Engage with the key players in the industry.

Communication 241

Communication Innovation Technology Branding 241

SaaStr

NOVEMBER 27, 2021

In building a deep relationship of trust with your customers. It’s not a cost center, as it will at first appear. If your app is effective, many customers will stay with you no matter how poorly you treat them, out of habit. But the upsell is all in loyalty. Then, they’ll buy more, eventually at least.

Sales Hiring 246

Sales Hiring Customer Success Scale Customer Lifetime Value 246

SaaStr

NOVEMBER 27, 2021

In building a deep relationship of trust with your customers. It’s not a cost center, as it will at first appear. If your app is effective, many customers will stay with you no matter how poorly you treat them, out of habit. But the upsell is all in loyalty. Then, they’ll buy more, eventually at least.

Sales Hiring 245

Sales Hiring Customer Success Scale Customer Lifetime Value 245

Intercom, Inc.

MAY 20, 2020

Having a well thought-out internal handoff not only ensures you’re up to speed on new customers but also deepens the customer’s trust by proving you understand their business and why they purchased your product. We have a robust help center that answers almost every common question a user might have about our product.

Scale 223

Scale Customer Success Scaling Technical Review 223

SaaStr

MAY 12, 2022

You can focus on a customer-centered building approach by knowing what features the customers actually use, not what they promise to use. The loss in the instant guarantee of revenue is covered by the trust gained from putting your customer first. It also provides you with better data from the customers.

Scale 265

Scale Payments SaaS Payments Payment Services 265

Buffer Resources

AUGUST 27, 2024

This way, you’re constantly capturing fresh ideas from trusted sources without having to sift through your emails manually. Think of it as your command center for managing all your content, ensuring nothing falls through the cracks. 💡 Execute : Here are some ways to integrate your Gmail with Buffer.

Social Media 109

Social Media Systems Review AI Strategy 109

BetterCloud

JANUARY 15, 2025

The security assessment: Getting answers to 7 key InfoSec questions It can be hard to determine how much you can trust a SaaS vendor. Physical security: How do vendors secure their data centers and networking infrastructure? The level of assessment certainly depends on the app and the data involved.

Payment Solutions 52

Payment Solutions Payment Services SaaS Payments Payment Methods 52

Intercom, Inc.

MARCH 31, 2021

Whatever tools you’re using – whether that’s social media, call center, issue management, or even sales tools – you’ll want to make sure your conversational support tool can plug into and play nicely with them. When a customer trusts you’ve considered their problem and given them an honest response, you’ll reach resolution far quicker.

Payment Methods 213

Payment Methods Scale Payment Solutions Payment Services 213

Neil Patel

AUGUST 30, 2021

Knit : Get instant feedback and Gen Z insights NYTimes : Gen Z in Their Own Words #GenZ : Podcast about Gen Z, their stories, experiences, and perspectives Pew Research Center : Study on Gen Z trends, demographics, and more. Trust matters to Gen Z shoppers. Here are resources for your team to learn more about Gen Z. Conclusion.

Payment Methods 145

Payment Methods PayPal Social Media Advertising 145