Totango

MARCH 8, 2022

Getting involved in the best customer success communities can give you access to the resources you need to take your CS team to new levels of performance. Providing a resource for CS team members to find answers to business challenges and technical problems. Support CS managers with information and advice from the community.

Customer Success 122

Customer Success Technical Review Social Media Underperforming Technical Team 122

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Sales Hacker

NOVEMBER 21, 2017

CASE IN POINT: A client downloads a white paper and is asked for the email to receive it. The client is caught off-guard and did not even read the paper. Instead, organizations should direct such a non-time sensitive development towards the outbound sales process. White paper D/L. # Web visitors.

Metrics 97

Metrics Underperforming Technical Team SaaS Education 97

SaaStr

JANUARY 28, 2020

If something bad happens, you’re going to have to cut your burn, probably. There is one thing, I love this quote and it’s a little bit of a crude quote, not that it’s bad language-. What do you do with that lightly toxic person on your team? I’ve spent three years deploying Gainsight. Aaron : No.

Sales Hiring 229

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 229

Sales Hacker

NOVEMBER 8, 2021

SDRs and BDRs are often young and ambitious, and their investment in these entry-level positions is formative to developing their sales style and shaping the career paths they will choose. Sales development and customer success have in common a customer-facing approach. SDRs can make excellent customer success reps.

Sales Hiring 113

Sales Hiring Underperforming Technical Team Sales Advertising 113

Sales Hacker

NOVEMBER 22, 2019

In the world of sales development, nothing stays a novelty for long. Generic sales emails are just as bad. Nowadays, you’re more likely to present your unique value proposition to a five-person team than just one leader. We use it to provide comprehensive services that cover lead-generation and sales development.

Social Media 122

Social Media Technical Review Sales Underperforming Technical Team 122

Kellblog

JANUARY 24, 2020

They’d even have decay functions where downloading a white paper got you 10 points, but you’d lose a point every week since if there you had no further activity. At one company I ran, our single largest customer was initially scored a D lead because the contact downloaded a white paper using his Yahoo email address.

Software Review 98

Software Review Marketing Software Outsourced Development 98

Sales Hacker

OCTOBER 22, 2018

In fact, with so many variables involved in a deal—from unique buyer objectives, to your timing in a deal relative to your competitors— building playbooks for your sales teams is more like writing a “ Choose Your Own Adventure ” novel. According to Salesforce via The TAS Group, “Almost half of all sales team don’t have a playbook.

Sales Hiring 104

Sales Hiring Sales Sales Enablement Underperforming Technical Team 104

OPEXEngine

JUNE 8, 2021

In the movie Glengarry Glen Ross, Blake, a successful salesperson, visits the real estate sales team and gives them a blistering motivational speech that has gone down in history as one of the best of all time. This is the first challenge facing enterprise SaaS sales teams. A-B-C,” he says as he points to each letter. EHS Manager.

Enterprise 52

Enterprise Underperforming Technical Team Sales SaaS 52

FastSpring

JULY 11, 2024

We’re human beings with, we come with baggage, good baggage, bad baggage, prior experience, a perspective. If you fully optimize that, then you start moving higher up the funnel for things like downloading a white paper, signing up for a webinar, reading some content. You’re going to waste my sales team’s time.

B2B 127

B2B Scale Underperforming Technical Team Sales 127

FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It There are now over 150 enterprise companies using the platform.

Payment Solutions 94

Payment Solutions Payment Services SaaS Payments VP of Engineering 94

ProfitWell

AUGUST 5, 2019

Effective B2B marketing allows marketing teams to effectively educate, acquire, and retain customers. Collaborate with team members on research and discovery. At this step in the buyer’s process, the person tasked with initial research brings their findings to other members on the team for feedback and consultation.

B2B 97

B2B Strategy Marketing Scale 97

Unbounce

OCTOBER 15, 2024

Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. By sharing content from internal “thought leaders” like your agency’s founders or key leadership team members, you can build relationships and establish authority in the industry.

Strategy 74

Strategy AI Search Marketing Social Media 74

Upscope

JANUARY 4, 2021

Intercom developed one of those typical guidance systems you see when you sign up to a new website. They want to understand the pricing, the team management options, the possible future cost and lots more. You could ask them to book a demo with your sales team and some people prefer that. Well, that's how I think of it.

Software Review 52

Software Review Systems Review Technical Review Scale 52

Sales Hacker

OCTOBER 7, 2021

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally. Joyce Johnson.

Scale 136

Scale Sales Recruiting Sales Hiring VP of Engineering 136

SaaStr

APRIL 16, 2020

In Today’s Episode We Discuss: * How Carolyn made her way across the pond from Head of US Communications at Orange to GM of Method in SF to then playing a key role in the marketing team at PagerDuty? * In terms of tone, what is the right tone to approach the broader team with? How does PagerDuty gain a sense of company morale at scale?

Scale 207

Scale Underperforming Technical Team Leadership Branding 207

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Increased Importance of Personal Branding & Career Development to Create Your Own Sales Opportunities. By 2020, 70% of sales teams will be using analytics to understand their customers.

Scale 103

Scale Technical Review Outsourcing Services Sales Hiring 103

Unbounce

JULY 12, 2023

How you can increase the volume and variety of your creative output using AI How you can improve your prompts If managing your data privacy is even possible in this new AI age Listen to the episode to find out about how (human) marketing agencies can fare against marketing robots… or maybe team up and create an even more powerful force.

AI 89

AI ChatGPT Merchant Services Underperforming Technical Team 89