Trending Articles

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5 Interesting Learnings from Freshworks at $800,000,000 in ARR

SaaStr

So Freshworks started off as a low-end Zendesk competitor (Freshdesk), but relatively early expanded into a whole suite of related products for service and support, and most of its growth today is fueled by its lower-end competitor to ServiceNow, it’s “EX” products. The support space has been turned upside down by AI, with as much as 40% of all support issues now handled by AI at many leaders.

Scale 263
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Bill Print and Mail or Paperless? Why Not Both with Usio.

USIO

If your business is still buried under stacks of paper bills and invoices, we need to talk. Printing, mailing, stuffing envelopes, and chasing down payments isnt just a hassleits expensive, inefficient, and, lets be honest, completely unnecessary in 2025. But we get it. Not all customers are ready to go paperless. Thats why Usio gives you the best of both worlds : Full-service print and mail for those who still love a paper bill.

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How Prepaid Card Issuing Simplifies Corporate Expense Management

USIO

Traditional methodslike reimbursements, petty cash, and company credit cardsoften come with challenges, from slow processing times to compliance risks and unauthorized spending. This is where prepaid card issuing provides a smarter, more efficient solution. By streamlining expense tracking, improving control, and enhancing financial transparency, prepaid card programs are transforming the way businesses manage their expenses.

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How Does Clicky Web Analytics Compare to Google Analytics (GA4)?

The Daily Egg

Clicky is a privacy-oriented, GDPR-compliant, and easy-to-use web analytics platform, built to circumvent a needlessly growing complexity in favor of a more streamlined approach to. The post How Does Clicky Web Analytics Compare to Google Analytics (GA4)? appeared first on The Daily Egg.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Ultimate Guide to Ecommerce Payment Solutions

Stax

According to the Worldwide Retail Ecommerce Forecast 2024 by eMarketer, eCommerce will account for 21.0% of retail sales in 2025, amounting to $6.862 trillion. This is expected to grow to 22.6% and reach $7.956 trillion by 2027. Like most business owners, your instincts tell you to hop on the bandwagon and launch an online store for your business. But launching your eCommerce store is just half the equationaccepting payments efficiently and effectively is a whole different ball game.

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How to Transition From Founder-Led Sales to Your First Sales Team: 9 Top Tips

SaaStr

Dear SaaStr: What Are The Best Ways to Transition From The Founder-Led Sales Stage? Transitioning from founder-led sales to a commissioned sales team is one of the most criticaland trickysteps in scaling a SaaS business. Its where many startups hit roadblocks, but if you do it right, its a game-changer. Heres how to approach it: 1. Dont Rush the Transition.

Scale 199
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Google Analytics (GA4) Allows Only 2 Filters—Here’s Why You Shouldn’t Use Them

The Daily Egg

In Google Analytics 4 (GA4), you can use Data Filters to include or exclude event data from being recorded by the platform. New data filters. The post Google Analytics (GA4) Allows Only 2 FiltersHere’s Why You Shouldn’t Use Them appeared first on The Daily Egg.

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Your App Is Live—Now What? A Guide to Mobile User Acquisition

User Pilot

Finally, your SaaS mobile app is live! But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

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GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. Prior to joining Seismic, he served as President of Global Field Operations at Pegasystems.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Thoma Bravo: Software Spend Will Grow 19% a Year Through 2028. AI is The Accelerant.

SaaStr

No one has a true crystal ball when it comes to Cloud spend in the coming years, but the leaders have a lot of data. Thoma Bravo is one of them. It’s the #1 Private Equity firm for B2B and SaaS companies and it surveyed 501 Cloud and SaaS buyers. Here’s what it found: Software spend will grow 19% a year the next 4 years SaaS will grow 13% a year, still substantial but lower than some Gartner estimates CIOs and enterprises are about 60% of the way in their digital transformation journ

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Why Medical Billing Software Companies Should Prioritize Integrated Payments and Disbursements

USIO

Healthcare is evolving quicklyand payment expectations are evolving with it. For medical billing software providers, that means delivering more than just clinical functionality. It means empowering medical facilities and their patients with seamless, secure, and efficient financial tools. With Usio HIPAA-compliant, PCI Level 1 certified fintech payment solutions, youre not just embedding payment functionalityyoure enhancing the entire healthcare payment ecosystem.

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Exactly What to Do in Every Step of an Ecommerce Flywheel

The Daily Egg

An ecommerce flywheel is a self-reinforcing loop made up of key business elements like traffic, conversions, and the customer experience, all linked together to fuel. The post Exactly What to Do in Every Step of an Ecommerce Flywheel appeared first on The Daily Egg.

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How to Use Mobile In-App Messaging to Create Great Experiences

User Pilot

A new user just signed up for your app. They log in, excited to explore, only to be met with: Nothing. No welcome screen, tooltips, popups, or announcements… no form of in-app guidance. They click around but dont really know where to start. Theyre just staring at an empty interface without any onboarding direction or support options. Frustrated, they exit the mobile app , probably for good.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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From Messy Beginnings to Product-Market Fit with Ty Allen

Predictable Revenue

On this episode of the Predictable Revenue Podcast, Ty Allen, from SocialClimb, shared the deeply personal story behind his companys origin. The post From Messy Beginnings to Product-Market Fit with Ty Allen appeared first on Predictable Revenue.

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Join 200+ of the Top CFOs and VP Finance at 2025 SaaStr CFO Summit on May 13!

SaaStr

CFOs, VP Finance and Finance Leaders: Be Our VIP Guest at the 2nd Annual CFO Summit at 2025 SaaStrAnnual on May 13 with top speakers from: Andreessen Horowitz Emergence Capital OpenAI SnapLogic and more! “The Rise of the AI-Driven Finance Org” THE 2025 SaaStr Annual CFO SUMMIT hosted by Lloyed Lobo and in partnership with Carta and Grant Thornton The role of the CFO is being redefined.

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Tariffs, Pricing Pressure, and the Future of eCommerce: How Brands Can Win in a Shifting Landscape

TrackStreet

The global trade landscape is shifting, and brands that rely on eCommerce and omnichannel distribution are feeling the pressure. Tariffs and trade policies are raising costs, squeezing margins, and adding new layers of complexity to supply chains. But heres the reality: market disruption always presents opportunity. For brand executives and eCommerce leaders, this is a moment of strategic decision-making.

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Waste note, want not: How reclaiming software licenses boosts your bottom line

BetterCloud

Software licenses: they’re essential, but often, they’re bleeding your budget dry. Unused or underutilized licenses are a silent drain , a hidden cost that many businesses simply accept. In today’s economy, that’s a luxury you can’t afford. Imagine finding a pile of cash hidden in your office that’s essentially what reclaiming these licenses is.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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7 Reasons to Choose Userpilot for Mobile Analytics

User Pilot

Let’s face it: understanding what your users are actually doing in your mobile app can be a real headache. As a fellow PMM who’s been there, I can tell you that traditional analytics tools just don’t cut it anymore. That’s where Userpilot’s mobile analytics come in. It’s built for product people who need clear insights without drowning in data.

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Introducing Nimble Email Marketing: Drive Engagement and Fuel Growth

Nimble - Sales

Introducing Nimble Email Marketing! From personalized campaigns to large-scale outreach, Nimble empowers you to build relationships and drive growthall within one intuitive platform. With this brand-new feature, you can send unlimited emails, create stunning campaigns using a drag-and-drop editor or The post Introducing Nimble Email Marketing: Drive Engagement and Fuel Growth appeared first on Nimble Blog.

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AI is Driving Up Churn Across The Board. Because It Puts Every Renewal Into Play.

SaaStr

AI is driving up churn all across the board. Why? In many cases, its not because vendors fail their customers, or that the solution wasnt good enough. In previous years, customers might have just renewed out of intertia. But things are different now. Today churn is often simply because looking at how AI changes a category put the customer / renewal into play.

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Brand Protection Basics: What You Need to Know

TrackStreet

You’ve spent a lot of time and energy building your brand. You’ve cultivated seller and customer trust, set competitive prices, and worked hard to ensure your business is viable now and into the future. But how are you protecting that brand? Building a brand without implementing a brand protection strategy is like owning a beautiful house filled with expensive furnishings and not locking your doors at night.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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How I Grew SEOFOMO Into an Email Marketing Empire — Whiteboard Friday

The Moz Blog

The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through what worked and what didnt when launching her extremely successful set of email newsletters.

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6 Reasons to Choose Userpilot for Mobile Onboarding

User Pilot

A great user onboarding experience shouldnt stop at your web app. Your mobile users need just as much support and probably have even less patience to figure things out on their own. With Userpilots mobile onboarding , you can create native-feeling in-app experiences that are quick to launch and dont need developer handoffs. In this guide, well explore how it works, what sets it apart, and why it could be the right fit for your onboarding strategy.

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Navigate Global Markets With FastSpring at GTC Shenzhen 2025

FastSpring

FastSpring is excited to announce our participation as an exhibitor at the Global Traffic Conference (GTC) 2025, taking place on April 24-25 at the Shenzhen Convention & Exhibition Center. This premier event offers an unparalleled opportunity for SaaS and software companies aiming to expand globally, as well as for video game studios and publishers seeking international growth.

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What Your VCs Actually Make (TL;DR — Probably A Lot Less Than You Thought)

SaaStr

So if you are incredibly good at VC, you can make a lot of money. More on the math here. If you own 20% of a Decacorn ($10B), then the fund makes $2 Billion, and the partners typically keep 20% of that, or $400m. And split it up. The math isn’t quite that simple (at all), but it’s close enough to that simple. So you really can make hundreds of milllions in venture (and a rare few, even more), if you truly are S-tier and run the place.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The Internet Needs Less Fighting, More Invisible Subtweets

Sparktoro

I guess we cant really say subtweets anymore because Twitter is now X and tweets are now blandly called posts. But we all know in our bones what a subtweet is. Its a unique description for the subtle shade thrown someones way on a text-based social media platform. Someone you know (or hate?

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How To Find A Competitor's Keywords — Next Level

The Moz Blog

Discover how to find your competitors top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.

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Test It Before You Regret It: The Power of QA and UAT in CS Ops

Valuize Consulting

Adopting a Customer Success Platform (CSP) is a critical initiative for any enterprise looking to maximize customer value, retention and expansion with scale and efficiency. Yet, a common pitfall in the journey of successfully adopting a CSP is the lack of robust Quality Assurance (QA) and User Acceptance Testing (UAT) practices. These are two often-overlooked phases that can transform your organizations ability to realize value and achieve target outcomes from your CSP investment.