Dear SaaStr: What’s the Best Way to Build a Comp Plan for Account Managers Focused on Upsell?
SaaStr
MAY 28, 2025
Dear SaaStr: What’s the Best Way to Build a Comp Plan for Account Managers Focused on Upsell? Building a commission plan for Account Managers (AMs) is a bit different than for AEs (Account Executives) because AMs are typically focused on retention, expansion, and upsells rather than net-new sales. The key is to align their incentives with the outcomes you want: happy customers, low churn, and growing accounts.
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