SaaStr
JANUARY 15, 2025
While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. Mangomint has quietly built an impressive vertical SaaS business in the spa and salon space, growing 100% year-over-year to approach $20M ARR with 110% NRR.
The Daily Egg
JANUARY 15, 2025
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing. The post Direct Response Marketing vs Branding: When to Use Each appeared first on The Daily Egg.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tom Tunguz
JANUARY 11, 2025
Despite holding a staggering $370b war chest in 2025, tech giants aren’t racing to acquire companies they’re too busy building their AI empires, one data center at a time. Microsoft hasn’t acquired a company since January 2023. Two of Google’s reported acquisition overtures, Wiz & Hubspot , were scuttled. This focus elsewhere creates an opportunity for mid-market players to lead the M&A wave of 2025.
Payrix
JANUARY 10, 2025
Ian Hillis welcomes David Blair, Senior Director of Product Management at Worldpay for Platforms, on PayFAQ: The Embedded Payments podcast to explore the critical roles of merchant underwriting and onboarding for software providers. With over a decade of experience driving product innovation, David offers easy to understand definitions and valuable insights into how platforms can build trust, reduce risk, and deliver frictionless merchant boarding experiences that enrich the entire payments ecos
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
USIO
JANUARY 17, 2025
Subscription-based models have become a dominant force across industries, from entertainment and media to SaaS and eCommerce. As more businesses embrace this model, ensuring seamless, reliable, and cost-effective payment methods is essential for long-term success. Automated Clearing House (ACH) payments are rapidly gaining traction as the payment method of choice for subscription businesses… Source The post The Growing Role of ACH Payments in Subscription-Based Businesses ap
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
The Daily Egg
JANUARY 14, 2025
When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that. The post 137 Power Words That Every Well-Paid Writer Knows appeared first on The Daily Egg.
Sales Hacker
JANUARY 14, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.
The Moz Blog
JANUARY 13, 2025
Struggling to integrate LLMs into your SEO workflow? Learn how to harness AIs potential while ensuring originality with effective validation systems.
Buffer Resources
JANUARY 13, 2025
In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto
Advertisement
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
SaaStr
JANUARY 14, 2025
Dear SaaStr: What Are Some Startup Costs That You Didn’t Anticipate? In my experience the one most founders get wrong is how much more employees cost post-initial traction and after your first round of VC financing. And how much that dramatically drives up the burn rate and cost of doing business. Dramatically. This especially bites founders that get pretty far bootstrapping.
The Daily Egg
JANUARY 15, 2025
Link prospecting is the process of finding quality websites that might link to your content. It is an essential step thats part of any link. The post 6 Link Prospecting Methods That Work and 5 That Dont appeared first on The Daily Egg.
Tom Tunguz
JANUARY 13, 2025
On Thursday January 30th :at 5:30 Pacific time, Office Hours will host Maggie Hott , GTM Leader at OpenAI. This Office Hours session will be held in person at SHACK15 in San Francisco & is for early-stage founders. Maggie will dive into mistakes founders make building GTM for AI companies ranging from hiring practices to pipeline building & pricing strategiesand provide actionable insights on how to avoid them.
The Moz Blog
JANUARY 10, 2025
Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.
Advertisement
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
ChurnZero
JANUARY 10, 2025
2025 still sounds like some far off, distant year in the future to me, with flying cars, robot maids, and all sorts of other sci-fi phenomena. But now that 2025 is actually here, although 2024 certainly had its fair share of futuristic innovations (a desk bike to charge your phone, anyone?!), and you may catch a self-driving car or two roaming your city, its not exactly the Jetsons reality of my minds eye ( yet ).
SaaStr
JANUARY 11, 2025
"Software engineers working in AI earned 48% more than the average software engineer at the company, according to a payroll spreadsheet shared with BI." [link] — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 11, 2025 So a newer issue that is discussed a lot at start-up board meetings and investor meetings is AI Engineer comp.
BetterCloud
JANUARY 15, 2025
With both high complexity and large volume, data within SaaS apps can be difficult to protect. Ensuring its privacy and security requires the proper infrastructure, people, processes, and practices in place. This is why security teams require SaaS security assessments. But whats in them? Get answers to these 7 key InfoSec questions when buying your next SaaS app.
Sparktoro
JANUARY 16, 2025
I used to log onto Twitter in the mornings and see people talking about a major brands latest ad campaign, skim through the latest viral marketing thread, and DM my friends for the tea of the main character of the day.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
The Moz Blog
JANUARY 17, 2025
In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.
Blulogix
JANUARY 15, 2025
By Kegham Khrigian Empowering Your Channel Partners: The Key to Revenue Growth For SaaS and MSP businesses, channel partners are more than just intermediariestheyre strategic assets that can significantly amplify your reach and revenue. But while channel ecosystems offer immense potential, they also present unique challenges. Without the right strategies, tools, and processes in place, these relationships can falter, leading to inefficiencies, lost revenue, and strained partnerships.
SaaStr
JANUARY 15, 2025
So Cloud and SaaS have had a bit of a rollercoaster the past 4 years, from the boom times of 2020-2021, to the tougher times overall of 2023, to the AI boom of 2024+. But one thing has done well through all of it: security. We always need it, and the threats keep coming. And Cloudflare has been one of the biggest beneficiaries. It just keeps on going: $1.7B+ ARR 28% growth (!
BetterCloud
JANUARY 13, 2025
External file sharing can be a blessing and a curse. On the one hand, it’s incredibly convenient for collaboration. On the other hand, it can quickly spiral out of control if not managed properly. IT and security teams of all sizes have formalized file sharing governance strategies to safeguard data and maintain compliance. However, enforcing these policies is where most struggle.
Advertisement
Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Inturact
JANUARY 13, 2025
When running a sales campaign or Account Based Marketing campaign, you want your sales people to talk to the right people at the right time. Lead scoring is how you know the right person is ready, now, for that reach out. Getting it right will be the difference between a sales person ringing the gong today, or leaving a voice mail for the umpteenth time.
SaaS Metrics
JANUARY 15, 2025
Find out how flexible pricing strategies can elevate your ARPA metric and transform your revenue potential. Discover more inside. The post How to Improve Your ARPA Metric With Pricing Strategies first appeared on SaaS Metrics.
Blulogix
JANUARY 14, 2025
By Kegham Khrigian From ERP to Agile Monetization: A Roadmap for SaaS Growth For SaaS companies, staying competitive requires agility. Whether its adapting to customer demands, launching new pricing models, or scaling into new markets, agility enables growth. But for many SaaS businesses, legacy ERP systems create significant obstacles. ERP systems were designed for simpler times when revenue models were static, and customer needs were less dynamic.
SaaStr
JANUARY 12, 2025
Top Posts: #1: 2025 And The Rise of the Mech AE (Account Executive) #2: 2025 Should Be Better Than 2024 For Almost All Leading Public SaaS Companies #3: 38% of Bootstrapped Start-Ups Have Solo Founders. But Only 17% of VC-Backed Ones Do. And 10%-12% of Ones That IPO. #4: What Really Works When Hiring VPs, and How M&A Really Works, with HubSpot Co-Founder and Chair Brian Halligan + Jason Lemkin #5: Whats Better, X/Twitter or LinkedIn?
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
CloudKettle
JANUARY 10, 2025
For the first fifteen years of my career, I doubled down on the Open-Source Drupal CMS. The platform offered a smart and flexible approach to functional enhancements through its module and hook system (more on that later!). We often used Drupal not just as a CMS, but as a frameworkleveraging its built-in tools for permissions, […] The post Why Salesforce Commerce Cloud, Why Now?
Kalungi
JANUARY 10, 2025
To understand how well your SaaS marketing agency is performing, you need to decide what your return on investment looks like.
SaaS Metrics
JANUARY 15, 2025
Unlock the secrets of Salesforce CPQ's superior automation and integration features that outshine Microsoft Access—discover how it transforms your sales process. The post Key Features of Salesforce CPQ That Outperform Microsoft Access first appeared on SaaS Metrics.
Expert insights. Personalized for you.
234 
Let's personalize your content