Trending Articles

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Is a Bigger Booth at Events Really Worth It? The Latest SaaStr Data

SaaStr

So is a bigger booth at an event really worth it? And is a booth even worth it at all? These are questions debated endlessly by founders and marketers … especially in the early stages. When you have just a few million in revenue, every marketing spend is stressful. So should you go small, or go big? The answer is probably Yes, if we look at the actual, hard SaaStr data from SaaStr Annual 2024: What you can see above is: As the booth gets bigger, the number, almost linearly Activations are a bi

Data 212
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What Are Prepaid Card Users Buying?

USIO

When you hear about $500mm plus funds spent with prepaid cards, your first thought might be, “What in the world are people spending that on?” Well, buckle up, because the breakdown of those spending habits is not only fascinating but a bit surprising! Let’s dive in. So, what do these spending habits reveal about us? The total spend with Usio Akimbo cards paints a vivid picture of our… Source The post What Are Prepaid Card Users Buying?

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A Lot of Great Sales Leaders — Just Aren’t Great at Selling Anymore. And Why You Really Need a VP of Sales, and Not a CRO.

SaaStr

So this isn’t a sub-tweet, or sub-post. I’m not talking about any close friends in sales here. But — there are a ton of folks I know that used to be great in sales. But not anymore. The other day someone who used to be an A+ sales leader emailed me about a position I’d introduced to him as a super hot start-up. The email to me was: “What do they do again?

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Integrated Payments vs Embedded Payments: Choosing the Right Payment Solution

USIO

In the rapidly evolving world of digital transactions, businesses are continually looking for ways to streamline payment processes and enhance customer experiences. Two prominent approaches in this domain are integrated payments and embedded payments. Understanding the nuances of each is crucial for businesses aiming to optimize their payment strategies—especially when considering solutions like… Source The post Integrated Payments vs Embedded Payments: Choosing the Right Payment Sol

Payments 228
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Clouded Judgement 11.1.24 - Amazon, Google, Microsoft & Meta on AI and CapEx

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Rates Update The 10Y has jumped from 3.7% at the start of October to 4.3% today. A ~15% move up in a month! Robust jobs / unemployment / broader positive economic data caused investors to reassess their expectations for future Fed actions.

AI 161

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Hunting Alpha in GTM Strategies with Brendan Short

Predictable Revenue

As Brendan Short explains, the future of GTM isn’t about lists of thousands but targeting the right 50 accounts this week. The post Hunting Alpha in GTM Strategies with Brendan Short appeared first on Predictable Revenue.

Strategy 130
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6 Of The Most Common Mistakes I See First Time SaaS Founders Make

SaaStr

What are the most common mistakes I see first time SaaS founders make? Second-time SaaS founders make other mistakes. They think they know more than they do. They spend too much. They often struggle to do things a new way. First-time founders have many positives. But they also make mistakes we tend not to make with experience. Here’s what I see most often, the Top 6 Mistakes First Time SaaS Founders Make: Incomplete understanding of business model, and how it will scale.

Scale 263
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How Many Keywords Should You Target?

The Moz Blog

Stop wasting hours on ineffective keyword research. In this actionable guide, Tom Capper reveals three proven strategies to streamline your SEO workflow and focus on keywords that actually drive traffic. Tom reveals why treating keyword research as entry-level work could be costing your business significant opportunities.

Strategy 112
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The White Collar Revolution

Tom Tunguz

The major areas of AI innovation automate white-collar work. Reviewing the BLS’ data on employment for white collar work, I aggregated the data to these categories. It’s striking that most of them already have a significant number of AI startups pursuing their ambitions to change workflows. Occupation Employment (in millions) AI Technology Software Developers & IT 2.71 Code completion, generation, refactoring, security analysis Education & Librarians 2.37 Computer adaptive in

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Press Release: FastSpring Hires Head of Gaming to Help Game Publishers Embrace a D2C Future 

FastSpring

SANTA BARBARA, Calif. — FastSpring, a leading global payments platform for over 3,500 growth-stage companies including top video game publishers, has hired Chip Thurston as Head of Gaming. Thurston formerly served as Director of Product at Scopely and Monetization Lead at SciPlay. As the mobile direct-to-consumer (D2C) landscape continues to evolve through lawsuits and regulation changes happening around the world, Thurston will lead efforts to help enable mobile publishers through education, st

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35 Resources for Growth Hacking

Inturact

35 Resources for Growth Hacking 5 Things You Should Be Doing With Google Mobile App Analytics Crash & Exception Measurement “When an app crashes, it disrupts the user experience, may cause data loss, and worst of all, might even cause users to uninstall the app altogether. As developers, we do our best to minimize crashes, but no app is ever perfectly stable.

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Brand Entity SEO – Whiteboard Friday

The Moz Blog

Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph. Jes Scholz's Whiteboard Friday guides you through three essential steps: crafting a clear brand identity, implementing proper schema markup, and building meaningful connections that boost your visibility across Google's ecosystem.

Branding 101
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Understanding ISO 27001 Key Performance Indicators (KPIs) and Their Benefits

Scytale

What is ISO 27001 Certification? Becoming ISO 27001 certified is an effective way to assure your customers that your systems meet the highest standard of security. ISO 27001 is an internationally recognized framework for establishing, implementing, maintaining, and continually improving an Information Security Management System (ISMS). ISO 27001 is the only auditable international standard that defines the requirements of an ISMS.

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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Videos: D2C Web Shops for Mobile Games at Pocket Gamer Connects Helsinki

FastSpring

FastSpring was recently the leading sponsor at Pocket Gamer Connects Helsinki, one of the premier events in the global gaming industry! As part of our participation in the packed two-day event, CMO David Vogelpohl represented FastSpring in two informative and collaborative sessions: Keynote presentation with CEO of Nexus Justin Sacks: “How to Actually Succeed With D2C Web Shops for Mobile Games.

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Dear SaaStr: What’s the #1 Reason You See Sales Reps Fail These Days?

SaaStr

Dear SaaStr: What’s the #1 Reason You See Sales Reps Fail These Days? The #1 reason I see sales execs struggling today in new roles: they are convinced their playbook is better. And refuse to run the one that is already working. They are convinced they know better. That the founders are wrong, or whomever is running things is either wrong, or to be ignored. “That’s not the way I do things” or some variant is something I often hear these days.

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Freemium to Fortune 500: How HERE Technologies Grew Their Developer Base 10X

Inturact

When HERE Technologies decided to make their location services APIs free for developers, they weren't just changing their pricing strategy - they were fundamentally transforming their entire business model. In a recent episode of Talking SaaSy with Inturact, Michael Hirsch, former product leader at HERE Technologies, shared the fascinating journey of how going freemium led to explosive growth and unexpected challenges that touched every corner of the organization.

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Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Sales Hacker

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. For example, an AI-powered video creation tool designed for viral social media content thrives through influencer and organic campaigns.

Scale 87
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Buffer Resources

Part of being successful on Instagram — whether you're a creator or a small business — means posting consistently. But what happens when you run out of ideas? It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  Here are 29 great Instagram post ideas, with real-life examples, to cure your writer’s creator’s block.

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10 Major Shopping Holidays in China: What Global Sellers Need to Know

FastSpring

China is home to some of the largest shopping events in the world, and understanding these key holidays is essential for businesses that are targeting this vast market. These events are more than just sales — they are massive ecommerce festivals that drive consumer behavior, presenting significant opportunities for even SaaS, software, mobile game, and other digital product companies to boost revenue.

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Top SaaStr Posts, Pods and Videos of the Week: Tomasz Tunguz + Dave Kellogg, CEO of Bill, Bessemer’s State of the AI Cloud, and More!!!

SaaStr

Top Posts: #1. The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz #2. The Cloud Bubble Lasted About 18 Months. How Long Will the AI Bubble Last? #3. One Thing is Clear: AI Is Leading to 1000+ New Competitors in SaaS #4. Genesys Files to IPO. Will 2025 Be The Year Of The “It’s Just Time” IPO? #5. “We Have Too Many Leads, And The Sales Team Doesn’t Want to Follow Up” And Top Videos and Pods: #1.

Cloud 211
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A Simple Rule For When To Consider Selling Your Startup

Kellblog

The cleverest answer I’ve heard to the question “When would you sell your startup?” is, “When somebody offers me more than I think it’s worth.” It’s clever alright, but it’s not that helpful. It’s a meta-answer that sidesteps the question of value. In this post, I’m going to offer a simple rule for when you should consider selling your company if someone comes along and makes a serious offer.

Startup 85
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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

Scale 81
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How to Get More Views on Your YouTube Videos: 13 Tips (With Examples)

Buffer Resources

Trying to get more views on YouTube can often feel like screaming into the void. (*“Hello? Is anyone there?”*) It can be disheartening to stay stuck with the same 100–200 views. In this article, I’ll share 13 actionable strategies for increasing your YouTube videos' views. Your videos can get discovered in one of four ways: Someone found your video on their YouTube homepage Someone saw your video in the “Suggested” tab while looking at another video

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How To Handle Refund Requests (6 Tips For Customer Support Teams)

Groove HQ

You’ve just launched your brand new SaaS startup. Your business offers cloud-based software, and everything is running smoothly. Suddenly, you’re hit with your very first refund request. The customer subscribed to a monthly plan, and their next month’s payment just went through, but now they want to go elsewhere. So you’re wondering how to best handle […] The post How To Handle Refund Requests (6 Tips For Customer Support Teams) appeared first on Groove Blog.

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How to Avoid a Bad VC Investor with SaaStr CEO and Founder Jason Lemkin

SaaStr

We’re obviously written up a lot about Fundraising and Investing here on SaaStr.com, but time and time again, SaaStr CEO and Founder Jason Lemkin has seen so many Founders sign a bad term sheet based on gut instinct, VC celebrity or vibes, and while that may be fine, it’s not enough. It’s not enough because if nothing else you’re stuck with your investors for decades — for better or worse.

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Payment Facilitation: A How-To Guide

Discover what B2B SaaS needs to know to become a Payment Facilitator. This guide includes: Earning Revenue from Payments Bank Sponsorship, Underwriting Risk Requirements In depth Descriptions of Staff Requirements Detailed Timeline Itemized Cost List Case Study And more!

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Meetings as a Customer Success Metric: The Misguided Path

Sixteen Ventures

Meetings as a Value Metric:Too often, we mistakenly equate the number of meetings with the value we’re providing to the customer. The assumption is that more meetings equal more engagement, and thus more value. However, this approach is fundamentally flawed. Value isn’t derived from the frequency of meetings; it’s derived from the outcomes those meetings […] The post Meetings as a Customer Success Metric: The Misguided Path appeared first on Customer-centric Growth by Lincoln Murphy.

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The Best Sales Pitch Examples for Web Design Services: How to Win Clients with Compelling Narratives

Nimble - Sales

In today’s digital landscape, a website is often the first point of contact between a business and its potential customers. With such high stakes, it’s no surprise that businesses are willing to invest in professional web design services that can The post The Best Sales Pitch Examples for Web Design Services: How to Win Clients with Compelling Narratives appeared first on Nimble Blog.

Sales 52
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Navigating the Complexities of Customer Journey Mapping: Why Addressing Hidden Challenges Matters

Valuize Consulting

Introduction In the fast-paced world of enterprise SaaS, understanding and optimizing the customer journey is pivotal for Customer Success (CS) teams aiming to enhance net dollar retention. However, accurately mapping this journey is fraught with challenges that often go unnoticed. These difficulties, rooted in operational complexities and the dynamic nature of customer interactions, can significantly hinder a company’s ability to deliver exceptional value.

Scale 52