Dear SaaStr: How Hard Should We Push to Get Cash Upfront in Deals?
SaaStr
MAY 9, 2025
Dear SaaStr: How Hard Should We Push to Get Cash Upfront in Deals? Offer it. Even make it the default for all bigger deals. But be careful in smaller ones, and where it’s not natural. In theory, collecting upfront for annual and even multi-year contracts can be a fantastic strategy, especially in the earlier days of your B2B business when cash is tight.
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