Brian Balfour

JANUARY 4, 2017

DON’T RELY ON AVERAGE CAC CAC = Total Marketing + Sales Expenses / # of New Customers Acquired The above basic CAC calculation will get you the average CAC across your business. The calculations above assume a few things: Marketing expenses are spread evenly across customer types Sales expenses are attributed to Enterprise Customers.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

All that Saas

JULY 8, 2021

In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales. What are the Best Email Marketing Services in 2021? Want to improve your digital marketing? You need to switch to emails. Key Features.

Software Review 52

Software Review Marketing Software Scale 52

User Pilot

SEPTEMBER 4, 2023

The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. With globalization and advancing technology, products and services are becoming commoditized faster than ever. The results were remarkable.

Strategy 90

Strategy Technical Review Business Innovation 90

Chart Mogul

SEPTEMBER 15, 2023

You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

User Pilot

SEPTEMBER 4, 2023

The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. With globalization and advancing technology, products and services are becoming commoditized faster than ever. The results were remarkable.

Strategy 52

Strategy Technical Review Business Innovation 52

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Here they are… The 97 Best Sales Books in 2020.

Scale 143

Scale Sales Hiring Sales Recruiting Payment Methods 143

SaaStr

JANUARY 28, 2020

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”

Sales Hiring 246

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 246

Sales Hacker

MAY 13, 2025

he was responsible for the operation of the global advertising marketplaces organization. They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. in July 2007. At Yahoo!,

AI Search 75

AI Search AI ChatGPT Software Review 75

SaaStr

MAY 15, 2020

333: Bridget Gleason is the Head of Sales and Customer Success @ Tidelift, the company providing managed open source, backed by maintainers. Before Tidelift, Bridget was VP of Sales @ Logz.io and before that was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%.

Sales Hiring 264

Sales Hiring Scale Technical Review Outsourcing Services 264

SaaStr

JULY 11, 2019

What we try to do is this integration between two or three companies to be so flawless that for the customer seems like it’s only one application, but you are taking advantage of the best E-mail service, the best chat service, the best voice service. Everything needs to be done right now. There’s no time to wait.

Sales Hiring 270

Sales Hiring SMB Scale Cloud 270

SaaStr

SEPTEMBER 4, 2020

I’ve been in software since the ’90s and for over 20 years, nearly that entire time, we’ve been talking about digital transformation, developing strategies, architecting new technologies, and moving beyond digitization to rethinking our businesses, our products, and our services in a way that’s optimized for a digital world.

Scale 205

Scale Underperforming Technical Team Sales Hiring Branding 205

Sales Hacker

APRIL 29, 2025

Previously, he was CPO at Calendly, where he helped scale one of the most beloved PLG tools in the market. Before that, he was Head of Product for Creation and Conversation at Twitter, leading core features like Tweets, DMs, and Spaces. being led by a sales leader wasn’t like. Search, right? But I was getting frustrated.

AI Search 89

AI Search AI Sales Hiring Underperforming Technical Team 89