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A Step by Step Guide to Revenue Growth with Mark Roberge (Video + Transcript)

SaaStr

We have the subscription revenue. The subscription economy. And we’ve got this megaphone called social media, that every single customer can talk about a great product experience, and they can also talk about a bad one. For Slack, it was one that a team sends 2000 messages. Totally changes the game.

Scale 265
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The Rules You Can Break, The Ones You Can’t With Tradeshift (Video + Transcript)

SaaStr

Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. I’m an entrepreneur-turned-investor, co-founder of an early generation one, SaaS company called Message Labs that we founded in 2000. You pay a subscription. Work smarter, not harder.

Payments 133
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5 Key Steps to Evolving Your Offering Into a Platform with Eventbrite and Stripe (Video + Transcript)

SaaStr

Renaud Visage, Co-Founder of Eventbrite, and Romain Huet, Head of Developer Relations at Stripe, know what it takes to effectively evolve your offering into a platform without losing what made offering appealing in the first place. Romain Huet | Head of Developer Relations @ Stripe. Want to see more content like this?

Payments 174
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Guru’s Rick Nucci on using automation to scale your customer experience

Intercom, Inc.

Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. Here are five quick takeaways: Businesses focused on scaling need to think of customer support as a revenue team , not a cost center. For us, that first fit was with growing sales teams.

Scale 156
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What is User Engagement Analysis? Top 9 Metrics to Track

User Pilot

AI writing assistants help teams make their microcopies concise but informative and engaging. Your ability to engage users is evidence that you understand both your user preferences , needs, and pain points and the weak spots of your product experience. Consequently, it leads to higher user satisfaction, retention, and loyalty.

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Kellblog Predictions for 2023

Kellblog

Management teams should prepare themselves for activist investors and adapt their financial profile to keep valuations high. Those business-oriented CS teams who thought customer advocacy meant generating customers who advocate for the company will continue to thrive. Siloed ops led to QBRs that resembled tag-team cagefights.

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How to Build a SaaS Customer Acquisition Strategy

Baremetrics

This data can prove to be invaluable in understanding which channels to invest in, as well as analyze your marketing department’s core strengths and weaknesses (by comparing your CAC with the industry benchmarks). My best advice is to segment your target clients, then create individual conversion funnels for each.