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Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin (Pod 616 + Video)

SaaStr

Yamini Rangan, CEO at HubSpot, has many insights on how to serve SMB customers at scale. The Challenge of Digital Expansion for SMB. When the shift began in 2020, everyone wrote off SMBs as unprepared for the necessary changes that lie ahead. The past few years have kicked off an unprecedented wave of digital expansion.

Scale 264
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5 Interesting Learnings from HubSpot at $2 Billion in ARR

SaaStr

23% Customer Count Growth Leads to 30% Revenue Growth, but NRR dips to 104% HubSpot is still very much SMB, especially the “M” of SMB. But maintaining 100%+ NRR allows them to grow meaningful faster in revenue than in customer count, even from SMBs. Including HubSpot. #4. But when it works, it’s magical.

Scale 325
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5 Interesting Learnings from Coupa at $700,000,000 in ARR

SaaStr

Coupa isn’t as much a fintech as SMB players like Bill.com, but it’s getting there with Coupa Pay. Today, about 12% do (240 of 2000 customers). This is a bigger task than SMB, but a huge market. Slowly becoming a fintech. And a few bonus notes: 6. Professional Services are 17% of revenues.

Payments 325
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Everything That Breaks on the Way to $1 Billion ARR With Mailchimp Co-Founder Ben Chestnut (Pod 592 + Video)

SaaStr

Chestnut states that the weirdness has a point –– to stand out and reach marketers and SMB owners: “The first couple of iterations of our brand were a little bit weird and funny in a ‘monkey’ kind of way…[the customers] just loved it, and we just sort of rolled from there.”

SMB 259
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How Cheap a Product Can You Have And Still Have Salespeople?

SaaStr

A $2000 ACV? OK, so if an SMB rep needs to make say $80-$100k in OTE (base + bonus) … and you need to clear say $300k in revenue from that rep to make the math work on your side … at say 100 closed deals a year, to bring in $300k to the company, each deal has to have a $3,000 ACV on average. But how low can you go?

SMB 338
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Networking Technology: SMB

SaaS Metrics

You might not have heard of the SMB protocol but still use it daily. The Server Message Block (SMB) is a network protocol. All Windows operating systems which are used for networking can run the SMB protocol. For example, Windows 95, Windows 98, Windows NT, Windows 2000 and Windows XP. A main feature of this protocol.

SMB 98
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Mastering the Mid-Market: Lessons on Building and Selling Into Scaling Enterprises with Vanta CRO, Stevie Case (Video)

SaaStr

Case shares the playbook for the “messy middle” to prevent the very predictable problems you run into in the middle ground of the mid-market, that space between SMB and enterprise. Some define it by headcount, typically around 200-2000 employees, and others by revenue, generally $10M to $1B annual recurring revenue.

Scale 243