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Benchmarking Atlassian's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Founded in 2002, the Australian software maker Atlassian is an exceptional company in many regards. The chart above details the revenue growth of the business compared to the median of the 50+ publicly traded SaaS companies. But foremost, Atlassian is one of the best examples of flywheel SaaS companies yet.

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3 Go-to-Market Insights from Kenny van Zant at SaaS Office Hours

Tom Tunguz

He was awarded the Ernst & Young Entrepreneur of the Year in 2002. After BroadJump, Kenny built the go to market organization at Solarwinds, a $4B market cap infrastructure software company, and Asana, a fast-growing productivity company, both of which exemplify a unique go-to-market approach, Flywheel Model, brilliantly.

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Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

You’ve had a number of roles at Salesforce since you joined the company back in early 2002, from product management to startup relations. When I started in 2002, I was the first product manager for the API. Business models are in your favor in terms of hosting, deploying the product and ultimately scaling.

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From Freemium to Enterprise with Slack (Video + Transcript)

SaaStr

Following five years at Oracle, I was lucky to land at Salesforce.com in 2002. One thing as a salesperson at Salesforce.com in 2002 and beyond, that I don’t really think we appreciated at the time to the extent that we should’ve, was this concept of a free trial. Following the-. Dannie : Clicker fail.

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The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics (Video + Transcript)

SaaStr

Jared started, this is in 2002, he’s got the Antonio Banderas look going on there. I mean we targeted the academic market, which is a horrible business model. Ryan Smith: I think if you look at this, this is a great way for those who are new and the tech, if you look at 2002, we were in the shadow of the.com.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

For example, if you’re a product-led company, you may consider a freemium business model to build a user base of free trial customers quickly. A freemium business model drives customer acquisition by making your product/service easily available to new users. Free Trials.

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The New SaaS Metric You Should Be Tracking

OpenView Labs

There weren’t any tried-and-true methods for measuring the health of a business with revenue that cost quite a bit of capital to acquire, and then paid itself back over long stretches of time with annual (or monthly) contracts. Identify whether a business can drive efficient growth via the product itself.

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