Remove 2002 Remove Business Model Remove Marketplace as a Service
article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

The answer lies in your product or service’s value proposition. For example, if you’re a product-led company, you may consider a freemium business model to build a user base of free trial customers quickly. A public marketplace for templates, plugins, and software development agencies. Cold Outreach.

article thumbnail

GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

he was responsible for the operation of the global advertising marketplaces organization. He also served as chairman and CEO of the company until its acquisition by Yahoo in July of At Yahoo, he was responsible for the operations of global advertising marketplaces. It was a very, I’d say simple marketplace. in July 2007.