This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Founded : 2002. Rock Content. Rock Content is the leading contentmarketing provider in the Brazilian market, serving thousands of businesses. The contentmarketing projects are then handled via Rock Content’s automated SaaS platform. CEO : Jaime De Paula.
In 2002, pushed by new head coach named Sir Dave Brailsford, the team implemented philosophy of continuous incremental improvement. We certainly see the effect of compounding in the impact of customer success on a business, and contentmarketing. In 76 years, the British cycling team have recorded only one gold medal.
But the one point they all failed was about their contentmarketing strategy. What everyone fails to understand… Coming back to what I was saying at the beginning, and this is true for bigger companies too, the sine qua non for all this content to be efficient, bring you a following, bring you sales etc… is that it must be sponsored !
Contentmarketing involves creating, publishing, and distributing content through various channels, including blogs, videos, webinars, case studies, original research, virtual events, etc. This content is used to engage prospects throughout the buyer’s journey and generate demand for your SaaS.
Beyond these specific criteria of specific audiences along specific times of their buying journeys, there are a few generic standards of high-value content. These are part of the contentmarketing basics that every contentmarketer should be aware of. My guess is: “make your content valuable to your readers”.
Within 17 years, 65 million monthly users have trusted it with job postings, recruitments, business handling, and content sharing. What started as a recruitment platform, finds 94% of B2B marketers using it as a contentmarketing platform and 84% using it for lead generation.
Founded in: 2002. Rock Content. Rock Content is the most popular contentmarketing service in Brazil. Rock Content’s automated SaaS platform also takes care of the contentmarketing tasks. CEO: Jaime De Paula. The company’s services cater to small and medium-sized businesses.
And that’s how we were able to then survive from 2002 til about 2007, when the cloud market finally took off. Because there are … everyone’s raising hundreds of millions of dollars now, and there’s just so much contentmarketing. So it was really a near death experience.
Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world. They hack their way to contentmarketing. Three of these companies went public.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content