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We?re About To See a Lot More SaaS Debt

SaaStr

2004 Salesforce IPO Brought Financial Capital to SaaS Founders. With the Salesforce IPO in 2004, we saw the first sign that institutional investors were comfortable with a standard set of SaaS metrics: Churn, sales efficiency , ARPU, LTV, customer acquisition cost , and so on. . This CNET article captures the uncertainty well: .

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The most common mistake SaaS companies make on sales tax collection and filings

SaaStr

When the company first began web app development and selling software-as-a-service in 2004, their business model wasn’t even called SaaS. Early on, Basecamp had to deal with banks that were wary of their subscription plans. And, like every software startup, their small team had a million other things to worry about.

New CTO 227
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How to Cross 500,000 SMB Customers with Bill’s Founder CEO Rene Lacerte

SaaStr

Managing 12+ payment revenue streams requires its own engineering team Bill.com dedicates 100 engineers just to their payment engine, a hidden cost many fintech founders underestimate. Filing cabinets, physical checks, lost paper – the entire accounts payable experience was stuck in the past. From Zero to $1.4

SMB 130
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The Characteristics of a Billion Dollar Consumer Hardware Startup

Tom Tunguz

Founded in 2004, GoPro is about 10 years old and during the past few years has witnessed spectacular growth. To be fair, there are significant differences in the subscription revenue of SaaS companies and the one-time, transactional revenue of a consumer hardware business. First, to understand GoPro’s business better.

Startup 126
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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

In the past months, he has offered a pricing teardown to every subscription business you can think of, from Spotify and Netflix to NYTimes and Match.com.Patrick’s professional experience is diverse and curious: his first job was at the U.S. In 2004, he became the CEO of Cogency Software.

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Steady and Persistent Growth to $5.5B in Market Cap - The Ultimate Software Company

Tom Tunguz

Today, more than 82% of revenues are subscription dollars. Since 2004, Ultimate Software has generated positive cash flow. Founded in 1996, the company initially sold licensed software and migrated to multi-tenant SaaS in 2002 with a product called UltiPro.

Software 100
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Google Search Trends for “Customer Success”

ChurnZero

This search data dates back to 2004, which is before many of us had probably even heard of the term ourselves, nevertheless working in the field. To help answer this question we will turn to Google Trends data to visualize how often “Customer Success” has been searched across the internet.

Trends 98