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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

This gets more challenging when you have stakeholders who aren’t the ones buying the software. Before BILL, around 2004, he started thinking more about this problem of doing finances with filing cabinets and a lot of pain, the same way it was done 60 years prior. There was no software yet. Let’s look at what kind of moat it is.

SMB 313
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We?re About To See a Lot More SaaS Debt

SaaStr

2004 Salesforce IPO Brought Financial Capital to SaaS Founders. With the Salesforce IPO in 2004, we saw the first sign that institutional investors were comfortable with a standard set of SaaS metrics: Churn, sales efficiency , ARPU, LTV, customer acquisition cost , and so on. . The SKYY First Trust Cloud Computing ETF has grown to $3.3

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SaaStr’s Most Respected Leaders Awards 2019: The Top Five

SaaStr

Stripe’s software allows its customers to make and receive payments by providing the technical, fraud prevention and banking infrastructure to operate online payment systems. Qualtrics is an online survey software maker. In 2004 he became CEO of MarkLogic where he stayed until 2010. Claire Hughes Johnson is Stripe’s COO.

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Rewriting the RFP for AI

Tom Tunguz

The workflow software of the last 20 years will see a similar change. Since Salesforce catalyzed the SaaS movement with its IPO in 2004, software companies have been hard at work identifying & optimizing components of workflow. As AI capabilities improve, software RFPs will change because the buying criteria will change.

AI 229
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5 Interesting Learnings from Blackbaud at $1 Billion in ARR

SaaStr

It’s a real oldie in educational and nonprofit software. and IPO’d in 2004 (!), . … how some ones you are doing that you might know less well are doing, like Doximity , Bill (when we first profiled), … and then how some you may have even forgotten about are doing. Like Blackbaud. It was founded in 1981 (!)

Education 267
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The evolution of the SaaS landing page

The Angel VC

This doesn't come as a surprise, since the consumerizaton of enterprise software has been one of the most important driving forces in the software world in the last years. But B2B software websites haven't always looked like this and it's fascinating to see how much things have changed.

SaaS 188
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The most common mistake SaaS companies make on sales tax collection and filings

SaaStr

When the company first began web app development and selling software-as-a-service in 2004, their business model wasn’t even called SaaS. And, like every software startup, their small team had a million other things to worry about. It’s not hard to understand how Basecamp got this wrong. Download our free guide here. .

New CTO 233