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The decade software ate the world

Intercom, Inc.

When Apple started using the catchphrase “There’s an app for that” in 2009 to convey the breadth and variety of apps available in its App Store, we could barely begin to picture just how true that would become – well over half the time spent online in the US is spent on smartphone apps. . And then there’s messaging.

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Pricing Strategies to Combat Stagflation

FastSpring

Pricing positioning based on regional purchasing power (2 minutes): Note: Check out our Recession-Proof Pricing Report for a collection of data from the 2009 recession and the global inflation surge in 2021 to look for trends. No matter what your business model, we meet you where you are. About FastSpring.

Pricing 146
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Top 25 SaaStr Podcast Episodes from 2020

SaaStr

SaaStr 308: RevenueCat CEO Jacob Eiting on Managing Millions in Mobile Subscriptions While Growing 20% a Month. Most of us think a lot about standard B2B SaaS and Cloud subscriptions, but we are still new to the issues, challenges, and opportunities in mobile subscriptions. We’re obviously in a very unique situation today.

Scale 286
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There are over 100 SaaS unicorns. How long did it take them to get to $100 million in ARR?

The Angel VC

In most cases, this doesn’t make a huge difference (if all revenue is subscription based, GAAP revenue trails ARR) but note that for companies with a larger percentage of setup fees, revenue from professional services or other non-recurring revenue sources, the difference is bigger. In that case, I used 2013 for the “founded” year.

SaaS 174
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Benchmarking WorkDay's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

In 2009 and 2010, the company recognized more revenue from services than subscription. Over time, subscription revenue will continue to increase compared to services revenue. In contrast, WorkDay typically signs 3-5 subscription year agreements, so the subscription revenue is a substantial annuity of long duration.

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How the NYTimes avoided disruption

Tom Tunguz

Over the weekend, I watched Page One, a documentary which chronicles the turmoil occurring within the New York Times in 2009 and 2010 when newspapers were going out of business all over the country. 10% of revenues originate from digital subscriptions, evidence the paper is mastering a new art form - making money on the web.

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What's table stakes in SaaS, anno 2015

The Angel VC

The point that I made was that most of the tactics which smart SaaS entrepreneurs developed around 2007-2009 – inbound marketing, conversion optimization, lifecycle marketing, etc. – While a Tweetstorm is a nice way of gently breaking the 140 character limit, I thought it would make sense to follow-up with a blog post.