SaaStr

SEPTEMBER 15, 2023

Freshworks is a successful public SaaS company that has a humble beginning in the small town of Chennai, India. Big Bet #2: Find Tomorrow’s Great Anglers — Hire Talent With A Learning Mindset In 2010 and 2011, San Francisco was the place for SaaS talent. It helped them get funding in the first round. The lesson?

Sales Hiring 284

Sales Hiring Scale SMB SaaS 284

SaaStr

SEPTEMBER 26, 2019

So, despite SaaS multiple and the public markets being at near record highs, we’ve seen things start to … wobble a bit overall in tech: The WeWork IPO simply failed , and the Peloton and Direct Smile IPOs were broken. One of the greatest SaaS companies of all times, but still, it turned out to be mortal. Slack is mortal.

SaaS Payments 280

SaaS Payments Sales Hiring Scale SMB 280

SaaStock

FEBRUARY 13, 2019

When we announced a few weeks ago that we would be bringing our leading SaaS conference to Asia, and running it in Hong Kong, many locals thanked us for choosing the city. Founded : 2011. Horangi provides cyber security solutions based on SaaS. Founded : 2011. Founders : William Tien. Based in: Hong Kong. Founded : 2012.

SaaS Payments 225

SaaS Payments Payment Solutions Merchant Services Payment Methods 225

Practical Advice on SaaS marketing

DECEMBER 27, 2010

If you’re marketing a SaaS solution and have had enough with year-end wrap-ups, predictions for the new year, or sure-fire tips for success in 2011, here’s the antidote: 3 ½ ways to lose customers in 2011. Ignore them Once you’ve won a customer, consider your marketing job complete.

Customer Support 100

Customer Support Subscription Payment Features Communication 100

SaaStr

OCTOBER 12, 2020

It takes about 7 years” People know SaaS takes longer than consumer web to scale. The challenge with M&A is most SaaS M&A, unless it’s trivial stuff — the acquiror wants to wait for some scale at least. But if you want to start a SaaS company — you have to be willing to do the time. SaaS company.

SaaS 236

SaaS Scaling Revenue Leadership 236

Practical Advice on SaaS marketing

JANUARY 5, 2011

What's new for 2011? What I expect is that we'll see many of the same things we've been seeing for awhile in software-as-a-service (SaaS) marketing. More confusion Customers will confront more confusion about SaaS, PaaS, IaaS, cloud computing, private clouds, public clouds, hybrid clouds, etc. Not much, really. only more of it.

Social Media 100

Social Media Cloud Acquisition Finance 100

SaaStr

DECEMBER 23, 2023

The Massive Push to Efficiency As almost every public SaaS company got cash-flow positive and radically more efficient, and most startups had to stretch their dollars much further — customer success took a lot of the brunt. We aren’t the knowledge workers we were from 2011-2019, either. What happened?

Customer Success 300

Customer Success AI Pricing Enterprise 300

SaaStr

OCTOBER 29, 2021

There, Amplitude has become part of the core product stack for many SaaS and software leaders for product analytics. They were founded in 2011 and IPO’d ten years later in 2021 at $150,000,000 in ARR, growing 57%, and have rocketed to a $7B+ valuation. 5 Interesting Learnings: #1.

Scale 307

Scale CTO Hire New CTO CTO 307

SaaStock

MARCH 8, 2019

These 18 women are powerful, relentless and are all making SaaS and tech in general a better place. They have impressive professional achievements, all the way from founding companies through to running international operations across continents all the way to funding the SaaS companies of the future. They are stars in tech in Asia.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264

SaaStr

NOVEMBER 25, 2021

Talk to any experienced SaaS sales leader in a competitive space. But still, that takes time in SaaS. 2011: Collaboration. In 2011, we built something about 5+ years ahead of the market: full on-line and off-line redlining and contract negotiation. That was crazy early in 2011. It’s a complicated topic.

Scale 246

Scale Mobile Branding Engineering 246

SaaStr

JULY 10, 2024

So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. It was founded in 2008 but took a while to get going, hitting $1m in revenue in 2011 selling to Utah schools — and then scaled from there.

Scale 299

Scale SaaS Payments Payment Services Payments 299

SaaStr

NOVEMBER 15, 2023

jasonlk) November 13, 2023 Not every area of SaaS and Cloud is seeing big “macro” impacts. Only Founded in 2011. Even in a time of odd uncertainty in Cloud and SaaS. – 26% Free Cash Flow – 125% NRR – $48B Market Cap — Up 94.58% this year (!) 5 Interesting Learnings: #1.

Cybersecurity 293

Cybersecurity AWS Benchmarks Cloud 293

SaaStr

AUGUST 9, 2024

Building Braze from $2M to $20M ARR It was 2011 in NYC, and Spencer became the second employee at Braze. 2011 focused on the mobile ecosystem, as the iPhone had been released four years prior and the app store two years after that. If you were building a career in SaaS, you were likely in Silicon Valley. But that was it.

Scale 291

Scale Sales Hiring Scaling Startup 291

SaaStr

FEBRUARY 23, 2022

The best in SaaS and Cloud really do scale just about forever. Say what you will about when SaaS and Cloud companies choose to go profitable, Twilio will be there at $4B in ARR. #8. Twilio’s 2011 customers are worth 10x more today a decade later. A hero company in Cloud and SaaS for us all to look up! Probably more.

Scale 279

Scale Cloud Scaling Acquisition 279

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. When it launched in 2011, Treasure Data’s positioning was a Hadoop-based big data warehouse in the cloud. SaaS KPIs Suddenly Taking a Turn for the Worse. How can you get back on track? million and $1.2

Sales Hiring 307

Sales Hiring Data AWS Leadership 307

SaaStr

AUGUST 10, 2022

While there are universal truths that every SaaS founder should put into practice, each company’s journey is different. Miro was founded in 2011 and has iterated on its product and expanded its audience widely over the years. The key to success is patience, adaptability, and commitment to customers.

Sales Hiring 246

Sales Hiring Scale Company Culture B2C 246

SaaStr

OCTOBER 27, 2022

We’ll see 2,500+ of the best SaaS founders, execs, and VCs June 6-7 at 2022 SaaStr Europa ! Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 2,000 organizations and their 12,000 boards and committees in 32 countries worldwide. Grab tickets here. .

Merchant Services 240

Merchant Services Payment Solutions Onboarding Payments 240

SaaStock

MARCH 1, 2019

As we first looked at bringing our leading SaaS conference to Asia and considered what help we could offer, we thought about localization and know-how about legal and cultural differences as some of the critical success factors. SaaS Investments: Goodera, and others. SaaS Investments: Ezetap, and others. Founded: 2011.

SaaS Payments 190

SaaS Payments Venture Capital Payment Services Telecommunications 190

SaaStr

AUGUST 24, 2019

Talk to any experienced SaaS sales leader in a competitive space. But still, that takes time in SaaS. 2011: Collaboration. In 2011, we build something about 5+ years ahead of the market: full on-line and off-line redlining and contract negotiation. That was crazy early in 2011. It’s a complicated topic.

Scale 220

Scale Mobile Branding Engineering 220

SaaStr

DECEMBER 11, 2021

If you can nail that for the category you’re in, it will be magic that makes SaaS so much more compelling than the prior era of on-prem software. Jason Lemkin is the CEO of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. I’m a big believer in product-led growth, freemium, viral adoption.

Scale 293

Scale Cloud Interviewing Scaling 293

SaaStock

JANUARY 30, 2019

As we showed you in the list of SaaS companies coming out of Latin America, the region has no shortage of SaaS superstars. Another was 2011/2012 where not only were another 5 VC firms started but it’s also when international ones set their eyes on this vast market. It was SaaS that they were looking at.

Venture Capital 155

Venture Capital SaaS Healthcare Finance 155

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. Just look at the world of marketing: there are now more than 7,000 tools , up from a mere 150 in 2011. We think that you’d be great at teaching this skill.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

SaaStr

JULY 22, 2023

I got a significant offer as we approached $10m ARR back in the day at Adobe Sign / EchoSign — and I should have taken it.

Scale 245

Scale Pricing Acquisition Scaling 245

SaaStr

MAY 4, 2022

Suzanne Xie kicked off her journey in SaaS as the Founder and CEO of Lightwell. These days, as the business lead for invoicing at Stripe, Xie has earned her own stripes in navigating the unique challenges of building and thriving in the SaaS marketplace. What makes a SaaS business so hard?

Payment Features 259

Payment Features Payment Services Outsourcing Services Payment Solutions 259

SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? Today that would be a dream, but in 2011, people didn’t understand the metrics around recurring revenue businesses, so investors weren’t sure it was a good business. Now, every public SaaS company is at $300k to $400k of revenue per employee.

Engineering 300

Engineering Business Model Pricing Scaling 300

Tom Tunguz

OCTOBER 21, 2013

The value of publicly traded SaaS companies has grown by 200 to 400% while the underlying customer unit economics of those businesses hasn’t changed. Below is a chart of the ratio between enterprise value to revenue for two segments of SaaS companies. The All Segment contains 36 publicly traded SaaS companies.

SaaS 100

SaaS Trends Startup Revenue 100

Clouded Judgement

SEPTEMBER 27, 2024

Microsoft launched Azure in 2010, and Google launched GCP to the public in 2011 (they launched a preview of Google App Engine in 2008, but made it publicly available in 2011). The promise of SaaS is that growth in the early years leads to profits in the mature years. Revenue multiples are a shorthand valuation framework.

Cloud 176

Cloud GCP(Google Cloud Platform) AWS Azure 176

SaaStock

JANUARY 29, 2019

A creative writing major, Meghan joined HubSpot in 2011 when the growth graph of the blog looked like any content marketers dream – a hockey stick. The post How HubSpot Broke a Year-Long Traffic Plateau by Upending the Editorial Strategy appeared first on SaaS Revolution Hub.

Strategy 161

Strategy Content Marketing SaaS Marketing 161

Tom Tunguz

JUNE 20, 2016

In 2011-2013, about 1450 software companies were founded each year on average. In addition, the sheer size of the Martech landscape growing to more than 3500 companies up from 150 in 2011 implies torrid growth as well. Second, the key systems of record in SaaS are already in place. Machine learning in SaaS is nascent.

Venture Capital 100

Venture Capital SaaS Artificial Intelligence Machine Learning 100

Tom Tunguz

OCTOBER 12, 2014

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. Over time, that figure has fallen, but it far surpasses any of the SaaS companies we’ve analyzed to date.

Benchmarks 113

Benchmarks Deferred Revenue Venture Capital Outsourced Development 113

Tom Tunguz

JUNE 23, 2018

In 2011, the median startup raised a $0.5M Or startups might commercialize hardware, another category where time-to-market is slower than classic SaaS. In other words, investors are concentrating capital in fewer startups. seed and a $3M Series A 9 months later. Today, the median startup raises a $1.5M

Artificial Intelligence 189

Artificial Intelligence Machine Learning Startup Investment 189

Tom Tunguz

JANUARY 4, 2015

One of the most important forces in SaaS today is the Consumerization of IT. The chart above plots the median Average Revenue per Customer by Year of IPO for the 50 SaaS companies that have gone public in the past five years. In contrast, 2011 companies logged a median customer value of $96,000.

Pricing 100

Pricing SaaS B2C Education 100

SaaStr

JULY 1, 2021

What’s the secret to SaaS success at YCombinator? Since 2011, over 500,000 projects have been built with PlanGrid. Sam : We’re going to talk today about a lot of topics, but the general theme is, what’s the difference between good and great SaaS companies? YC has now funded a lot of SaaS companies.

VP of Engineering 293

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 293

Tom Tunguz

SEPTEMBER 18, 2014

Yesterday, SAP announced it would acquire Concur for $8.3B, the single largest SaaS acquisition in history in dollar terms. As the chart above shows, the Enterprise Value/Trailing 12 Month Revenue (EV/TTM Rev) multiple SAP paid for Concur is tied for the highest among any public-to-public SaaS acquisitions. Transaction. Price ($M).

Acquisition 100

Acquisition SaaS Pricing Enterprise 100

The Angel VC

MAY 3, 2012

So, for example, I5 is the number of users who signed up in January 2011 and were active in February 2011, and I6 is the number of users who signed up in February 2011 and were active in February 2011. As a SaaS company, for example, you should have a cohort analysis for retention/churn.

Startup 120

Startup Metrics Retention Mobile 120

SaaStr

MARCH 4, 2019

They learned to sell to IT, back when that was hard in SaaS. When I joined a F500 company in 2011, we weren’t allowed to use Dropbox. They leaned in hard in the enterprise, beginning in 2010. And it worked. When IT didn’t trust the Cloud yet. That turned out to be magical for them. But Box was deemed safe and OK.

Mobile 30

Mobile Content Marketing Cloud Technology 30

Tom Tunguz

JUNE 8, 2015

Worth $11.5B, ServiceNow is the third public SaaS company, after Salesforce and LinkedIn. Compared to other SaaS companies, ServiceNow is among the top 3 fastest growing, and isn’t showing any signs of slowing. Since 2011, the average revenue of a ServiceNow customer has expanded to $250,000 on average.

Benchmarks 113

Benchmarks Metrics SaaS Investment 113